What Customers Want: Using Outcome-Driven Innovation to Create Breakthrough Products and Services 1st Edition

4.4 out of 5 stars 71 ratings
ISBN-13: 978-0071408677
ISBN-10: 0071408673
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Product details

  • Hardcover: 256 pages
  • Publisher: McGraw-Hill Education; 1 edition (August 16, 2005)
  • Language: English
  • ISBN-10: 0071408673
  • ISBN-13: 978-0071408677
  • Product Dimensions: 6.2 x 0.8 x 9.2 inches
  • Shipping Weight: 12.6 ounces (View shipping rates and policies)
  • Customer Reviews:
  • Amazon Best Sellers Rank: #425,537 in Books (See Top 100 in Books)
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Customer reviews

4.4 out of 5 stars
4.4 out of 5
71 customer ratings
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Reviewed in the United States on August 4, 2015
Format: HardcoverVerified Purchase
7 people found this helpful
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Reviewed in the United States on July 31, 2016
Format: HardcoverVerified Purchase
5 people found this helpful
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Reviewed in the United States on September 19, 2013
Format: HardcoverVerified Purchase
2 people found this helpful
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Reviewed in the United States on May 2, 2013
Format: Kindle EditionVerified Purchase
2 people found this helpful
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Reviewed in the United States on February 2, 2017
Format: HardcoverVerified Purchase
3 people found this helpful
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Top international reviews

DannyJ
5.0 out of 5 stars The book itself is wonderfully structured, breaking the theory down into 8 elements ...
Reviewed in the United Kingdom on September 19, 2016
Format: HardcoverVerified Purchase
2 people found this helpful
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4.0 out of 5 stars Superb, thought provoking and light in an otherwise dark ...
Reviewed in the United Kingdom on May 9, 2016
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Amazon Customer
3.0 out of 5 stars This book is great at giving concepts for corporate businesses
Reviewed in the United Kingdom on December 12, 2017
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Davide Sola
5.0 out of 5 stars It is definitely a recommended read. Davide Sola (London)
Reviewed in the United Kingdom on September 25, 2014
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Powerslider
5.0 out of 5 stars Insightful
Reviewed in Germany on September 15, 2017
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Javier N.
5.0 out of 5 stars The best framework for marketers
Reviewed in Spain on June 25, 2017
Format: HardcoverVerified Purchase
One person found this helpful
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David Strang
5.0 out of 5 stars I've spent a lot of time and money in R&D ...
Reviewed in Canada on July 6, 2014
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p4c consulting GmbH
5.0 out of 5 stars Kundennutzen als Treiber für Innovation
Reviewed in Germany on October 1, 2013
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Marcel Takagi
4.0 out of 5 stars Practical introduction
Reviewed in Germany on December 26, 2016
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