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What Every Angel Investor Wants You to Know: An Insider Reveals How to Get Smart Funding for Your Billion Dollar Idea Hardcover – April 16, 2013
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About the Author
BRIAN S. COHEN is chairman of the New York Angels, an independent consortium of individual accredited angel investors, providing seed and early-stage capital. He is also the cofounder of Launch.it, a free newsroom for the world.
JOHN KADOR is the author of more than 20 books, including The Manager's Book of Questions, 301 Best Questions to Ask on Your Interview, and 50 High-Impact Speeches & Remarks.
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Top Customer Reviews
Brian Cohen's biggest claim to fame is being the first investor in Pinterest. He's also the chairman of New York Angels, a consortium of 75 accredited investors that have collectively invested over $45 million and the co-founder, along with his son Trace, of Launch.it, a platform for startups to manage and distribute news.
The title may say "every investor", but these are definitely Cohen's opinions. Still, the principles and advice he shares in the book are common to most angel investors. Cohen's take on angel investing is that it's a "contact sport". Founders and angels need to stay engaged. Even the significance of a meal shared by angels and founders is discussed.
Instead of general ideas, this book is filled with clear-cut advice on how to make the best impression with potential investors. Examples included in the book are:
Types of Angels to Avoid
5 Tips For a Perfect Elevator Pitch
8 Questions For founders
Sequence of a Pitch Deck
6 Models of Crowdfunding
A lighter moment is the What Company Said ("We have an incredible game-changing transformational vision for the future") and What Angel Heard ("We have our heads in the cloud with little idea how to execute") section.
Bottom line, What Every Angel Investor Wants You to Know is a rare look into the minds of angel investors, and perfect for any entrepreneur seeking funding or in the process of getting funded.
Cohen holds your hand and takes you step by step through the process of getting your start up funded. He gives you "key phrases" of what to actually say to investors in critical situations. He tells you the best way to approach an angel investor and how he likes to be approached. He lists the key things that angel investors look for in their decision process. He tells you the mistakes that most start-up entrepreneurs makes, so you can avoid making the same mistakes. And if that is not enough, he gives you resources and tells you exactly where to find angel investors and how to contact them.
"There are 250,000 Angel Investors in the U.S. funding 50,000 start-ups in a year. Angel investors commit about $20 billion to start-ups." I was stunned when I read this statistic in Cohen's book. It's data from the U.S. Small Business Administration. Bottom line... there are plenty of angel investors out there and they are looking for businesses to invest in. Mine as well be yours right?
If you are an entrepreneur and starting a business or thinking about starting a business my recommendation is that you stop everything you are doing right now! Buy this book, read it, study it, take notes and apply everything you see. If you do that, then I believe your $16 investment will pay for itself a thousand times over.
Why would they want to invest in our business? What are they looking to accomplish? What traits and characteristics are they looking for in us? What is all of that important to them?
In What Every Angel Investor Wants You to Know, Brian Cohen answers these and many more questions.
Many might think it's all about the money.
Wrong. Angel investors already have a pile of money.
They don't want to lose money, to be sure. But angels are looking to accomplish something, to be part of something meaningful.
And if you are the right person and have the right business, you can help them succeed. You can help them help you get what you want.
The appendixes alone are worth the price of the book.
For a more extensive review, check out startupnegotiator.com/blog.
The book is full of practical advice for entrepreneurs raising finance for their startup. And it has plenty of case studies to make sure the lessons sink in.
Best in my opinion is that the book is written not by an academic but a person who lives and breathes this stuff every day. Brian S. Cohen is an active angel investor in the New York City startup community, and the chairman of New York Angels.
In his book, Cohen relates tons of examples from his investing experience on the startup trail, including a men's briefs designer he's backed (and endorsed). But more common are the stories of tech entrepreneurs he's backed and the reasons why. One key factor behind all his investments, including Pinterest, is the entrepreneur's deep knowledge of the market.
The book is loaded with personality -- humor, warmth, candor, upbeat -- and reads like it's written from the heart.
I highly recommend this book for any entrepreneur serious about getting ahead in the startup world.
Most Recent Customer Reviews
Loved this book. I want to pitch the author my current venture!Published 7 months ago by ZBlanchard
Excellent read. Precise and direct, but very encouraging for those bold enough to sell their idea.Published 11 months ago by Razz1975
The best of the Angel Investing book you can ever read. I am surprised that this book did not get more reviews but this is by far the only book that covers Angel Investing from a... Read morePublished 13 months ago by CuriousLearner!
Brian Cohen and John Kador have written an extraordinary book. As a multiple entrepreneur who has been through the grind, and has raised many millions of dollars, I wish I had... Read morePublished 15 months ago by Frank Clark
An excellent read if you are thinking about or are in the middle of starting a company. The book is very well written and provides some very useful tips even if you already started... Read morePublished 16 months ago by Andre Thomas
Brian shares his experience in a no- nonsense, clear and actionable way. This is as close to a "paint-by-numbers" guide to Angel funding as you will get. Read morePublished 21 months ago by Glenn H. Jones
An outstanding read from one of the most highly sought after authorities on the subject. I'd strongly recommend supplementing this read with The Fundraising Rules. Read morePublished 22 months ago by Josh Eckert