- Paperback: 304 pages
- Publisher: Sterling; Revised edition (April 1, 2007)
- Language: English
- ISBN-10: 140274188X
- ISBN-13: 978-1402741883
- Product Dimensions: 9.1 x 7.6 x 0.8 inches
- Shipping Weight: 1.2 pounds
- Average Customer Review: 4.5 out of 5 stars See all reviews (11 customer reviews)
- Amazon Best Sellers Rank: #713,729 in Books (See Top 100 in Books)
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What a Great Idea!® 2.0: Unlocking Your Creativity in Business and in Life Revised Edition
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Top Customer Reviews
|Length: 1:33 Mins|
by Chic Thompson
When the first edition of 'What a Great Idea' was released in the mid-nineties, I was actually overwhelmed by a few exciting stuff in the book:
- an exclusive & relatively exhaustive interview with Dr Yoshiro Nakamatsu, inventor extraordinaire from Japan, with more than 3,000 inventions to his credit; it was great fun to read about his creative antics & productive idiosyncracies; incidentally he also invented the Love Jet Spray, a no-side-effect alternative to Viagra!
- an exposition on 'Killer Phrases' & 'Fight Back Phrases' which eventually led me to procure the author's second book, 'Yes, But...The Top 40 Killer Phrases & How You Can Fight Them';
[For the uninitiated:
a Killer Phrase: n. 1. A knee-jerk response that squelches new ideas; most commonly said by bosses, parents, and government officials. 2. A threat to innovation.
Fight Back Phrase: n. 1. words that launch ideas into reality; usually said by achievers, leaders, and entrepreneurs. 2. the self talk of champions.]
- introduction of the idea mapping process, the author's unique variation of mind-mapping, which goes beyond the traditional Buzan routines;
I recently read his supposedly & newly revised & expanded edition & regret very much to report that the book is substantially the same book as the earlier edition. The same stuff are still there & there are no new insights or developments for readers.
What a disappointment!
|Length: 0:51 Mins|
I like the Roll The Dice technique for borrowing ideas. This is a fun and interesting read.
As Walt Disney said, "Impossible dreams don't know they're impossible."
Most Recent Customer Reviews
What a Great Idea! 2.0
My name is David Marquet, from Practicum, Inc and we help our customers develop solutions to problems. Read more
What I liked about this book is that it is very easy to read. Some of the techniques that Chic Thompson presents are very interesting and helpful. Read morePublished on October 2, 2009 by Thomas Ford
This is truly a great book for anyone interested in creativity. I highly recommend it and Chic Thompson's website [...]Published on August 29, 2009 by Deborah Colette Murphy