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What a Great Idea!® 2.0: Unlocking Your Creativity in Business and in Life Revised Edition

4.5 out of 5 stars 11 customer reviews
ISBN-13: 978-1402741883
ISBN-10: 140274188X
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Product Details

  • Paperback: 304 pages
  • Publisher: Sterling; Revised edition (April 1, 2007)
  • Language: English
  • ISBN-10: 140274188X
  • ISBN-13: 978-1402741883
  • Product Dimensions: 9.1 x 7.6 x 0.8 inches
  • Shipping Weight: 1.2 pounds
  • Average Customer Review: 4.5 out of 5 stars  See all reviews (11 customer reviews)
  • Amazon Best Sellers Rank: #713,729 in Books (See Top 100 in Books)

Customer Reviews

Top Customer Reviews

Format: Paperback
I'm the author of Thinkertoys: A Handbook of Creative-Thinking Techniques and other books on and about creative thinking and as such I pretty much read everything that is published these days. This book by Chic Thompson is truly an outstanding book. If you interested in becoming more creative in business, this book is your ticket.
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Format: Paperback Verified Purchase
Really good book, easy read. You have to be somewhat brave to actually try the techniques in your office, but it can pay off. I find myself looking for innovation in my personal life too now.
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Format: Paperback
Length: 1:33 Mins
Some of the key points that made the original a classic, reviewed in sixty seconds (more or less) by Jurgen Wolff, author of "Creativity Now!" Creativity Now: Get inspired, create ideas and make them happen now!
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Format: Paperback
What a Great Idea! 2.0: Unlocking Your Creativity in Business and in Life
by Chic Thompson

When the first edition of 'What a Great Idea' was released in the mid-nineties, I was actually overwhelmed by a few exciting stuff in the book:

- an exclusive & relatively exhaustive interview with Dr Yoshiro Nakamatsu, inventor extraordinaire from Japan, with more than 3,000 inventions to his credit; it was great fun to read about his creative antics & productive idiosyncracies; incidentally he also invented the Love Jet Spray, a no-side-effect alternative to Viagra!

- an exposition on 'Killer Phrases' & 'Fight Back Phrases' which eventually led me to procure the author's second book, 'Yes, But...The Top 40 Killer Phrases & How You Can Fight Them';

[For the uninitiated:

a Killer Phrase: n. 1. A knee-jerk response that squelches new ideas; most commonly said by bosses, parents, and government officials. 2. A threat to innovation.

Fight Back Phrase: n. 1. words that launch ideas into reality; usually said by achievers, leaders, and entrepreneurs. 2. the self talk of champions.]

- introduction of the idea mapping process, the author's unique variation of mind-mapping, which goes beyond the traditional Buzan routines;

I recently read his supposedly & newly revised & expanded edition & regret very much to report that the book is substantially the same book as the earlier edition. The same stuff are still there & there are no new insights or developments for readers.

What a disappointment!
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Format: Paperback
Length: 0:51 Mins
A useful and insightful tool for anyone working with creative people or think more creatively.
Nigel Collin
[...]
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Format: Paperback
I refer back to this book now and then for motivation and inspiration. For instance: Great Idea Actions, pg. 52: #1. Rather than, "Yes, but...," which gives an excuse for inaction, say, "Yes, and ...," which encourages a dialogue.

I like the Roll The Dice technique for borrowing ideas. This is a fun and interesting read.

As Walt Disney said, "Impossible dreams don't know they're impossible."
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