- Hardcover: 248 pages
- Publisher: BenBella Books (March 2, 2010)
- Language: English
- ISBN-10: 1935251678
- ISBN-13: 978-1935251675
- Product Dimensions: 6.6 x 0.9 x 9.3 inches
- Shipping Weight: 1 pounds (View shipping rates and policies)
- Average Customer Review: 15 customer reviews
- Amazon Best Sellers Rank: #1,266,143 in Books (See Top 100 in Books)
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What If? and Why Not?: How to Transform Your Fears Into Action and Start the Business of Your Dreams Hardcover – March 2, 2010
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About the Author
Jen’s innovative handbag company is the award-winning Butler Bag Company, which launched just under 3 years ago and is now being tracked as one of the fastest growing handbag brands in history. She has become a regularly featured business and lifestyle expert for such programs as Fox News’ Strategy Room”, ABC’s Money Matters”, CBS’ Early Show”, CNBC’s The Big Idea with Donny Deutsch”, and Meredith Corporation’s Better TV” and a business contributor to the Huffington Post. Jen and her products have been featured in hundreds of media outlets such as O, The Oprah Magazine, Redbook, Us Weekly, People, Success and Entrepreneur.
Jen is a highly sought-after speaker and author contributing editorial pieces to several prominent business magazines and booking speaking engagements that include political conferences, charity fundraisers, Learning Annex seminars, and women’s leadership conferences. She is also the National Spokesperson for Girls Take Charge, a leadership organization for girls 9-18 years of age.
Jen has recently created and hosts Launchers Café - a cutting-edge entrepreneurial, multimedia, and interactive brand with tens of thousands of members that is changing the way entrepreneurs/launchers learn, share information, do business and accelerate business growth.
She has received numerous accolades and honors from women’s organizations such as the Momentum Award from Ceslie Network/Ceslie.com recognizing her as one of the best and brightest women in business. Most recently Jen is the 2009 Honoree for the Women’s Venture Fund for her prominent work in being a role model and advocate for female entrepreneurs.
Top customer reviews
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Throughout the book questions beginning with "What if?" and "Why not?" are sprinkled throughout to remind the reader to inject this into their own thought process while contemplating a new venture. For example: What if "the people you share your idea with will not steal it, but in fact, help you bring it to life?" Groover tells a story about how Jack Canfield was on a plane and shared his idea for a book with Mark Victor Hanson. Hanson came up with a plan to market their now famous book series. If Canfield had not opened up and shared his idea, the world may never have heard of Chicken Soup for the Soul. Groover also provides some nut and bolt advice for new entrepreneurs like the usual protecting of ideas with patents and trademarks, and using non-disclosure agreements to keep others from stealing ideas or discussing them openly.
Jen Groover discusses the pros and cons of venture capital funding, angel investing, family investors, and the latest funding source, peer-to-peer lending. She names several peer-to-peer lending networks such as [...] and [...].
Groover cites unusual funding sources from serial entrepreneurs, including Virgin Airline founder, Richard Branson, and Dallas Mavericks owner, Mark Cuban. Cuban offers entrepreneurs "open source funding" with thirteen tough-love rules entrepreneurs must follow if he is going to fund a new venture.
There is plenty of good information here for anyone with the entrepreneurial spirit. Buy this book, give it to all the young entrepreneurs you know. It would be of particular interest to young female entrepreneurs. As a marketing and public relations consultant to many individuals like Jen Groover I can attest the fact that she is the `real deal.' Look out Martha Stewart, Rachael Ray, and Oprah!
Westwind Communications Public Relations
The point of this book is that you do have what it takes. Almost anyone does, provided they find an idea that gets them jacked up, and don't buy into some of the pervasive myths, like the one about needing to kneel before venture capital funds before you can launch. One of the most valuable aspects of this book is the myth-busting that Jen does. Another is the collection of practical tips and ideas from someone who's been there, done that. Raising money from family? Starting an investor co-op? Yikes! I would have been terrified to try those things, but Jen's breezy, "you can do it" style makes it sound possible.
Before you pick up a book about writing a business plan, building your personal brand or social networking, read this book. It's a friendly, positive boot camp in how to develop the mind of an entrepreneur. I can't recommend it highly enough.