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What Makes Business Rock: Building the World?s Largest Global Networks Hardcover – May 3, 2011

4.3 out of 5 stars 8 customer reviews

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Editorial Reviews

Review

a phenomenal business success story. (ThirdSector.co.uk, June 2011). much of Roedy s advice is not just about how to work but also about how to live. (The Lancet, June 2011). Engrossing... a penetrative insight into the youth entertainment business Irish-Times

Review

“Roedy spent 22 years with MTV, building its networks around the world. He imparts a number of business lessons learned from his successes and mistakes during his years in cable TV, reinforcing the importance of prioritizing and the need to delegate. Of course, the real highlights of the book are Roedy's many anecdotes, including deflecting P. Diddy's more outrageous demands, wearing sneakers to meet the Dalai Lama and soothing the Duchess of York's hurt feelings when rockers swore at her on TV.”
— Computer World

“As business how-to books go, there are few as entertaining as Bill Roedy's What Makes Business Rock.”
— New York Post

“What Makes Business Rock is rockin' good fun and full of actionable advice for execs who hope to plant their own flags in new frontiers with an entertaining twist – it's chocked full of fabulous gossip, celebrities, rock idols, politicians, global leaders and of course loads of music.”
—CNBC.com

“A CNBC Best Book of Summer 2011”

"Historians in the next century may look back with wonder at how a cable TV channel that started out playing only music videos ended up a titan of global media and a force in international politics. But that's the remarkable story told in Bill Roedy's What Makes Business Rock: Building the World's Largest Global Networks, a memoir of his time as head of MTV Networks International. . . it's hard to believe that none of Roedy's exploits are exaggerated. But that would be to miss the point. It's a tremendous read, and more than worthwhile for anyone seeking to understand how to scale a business globally - or even just for music fans who have laid down their guitars and taken out the piercings."
—The National

What Makes Business Rock chronicles Roedy’s journey and the lessons he learnt along the way. These include a stint in the US Army, fighting in Vietnam, running a nuclear missile base in Europe, studying at Harvard Business School as well as running an iconic international television channel that reflected the passion and brashness of a new age featuring an even newer art form – the music video….So how did MTV become, well, MTV?...[Roedy] ensured that the channel reached its young audience.”
—Business World

“Any entrepreneur will be able to identify with Roedy’s story. When he took charge, MTV was just beginning to grasp the way Europe functioned. By the time he left, he was overseeing MTV, Nickelodeon, VH1, VIVA, TMF, Game One, Comedy Central and Paramount Comedy. Along the way he also became one of the most prominent characters in the global fight against HIV and AIDS.”

-Forbes India

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Product Details

  • Hardcover: 320 pages
  • Publisher: Wiley; 1 edition (May 3, 2011)
  • Language: English
  • ISBN-10: 1118004760
  • ISBN-13: 978-1118004760
  • Product Dimensions: 6.3 x 1 x 9.3 inches
  • Shipping Weight: 1.1 pounds (View shipping rates and policies)
  • Average Customer Review: 4.2 out of 5 stars  See all reviews (8 customer reviews)
  • Amazon Best Sellers Rank: #1,993,518 in Books (See Top 100 in Books)

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Customer Reviews

Top Customer Reviews

Format: Hardcover
Just sent this book as a gift to someone and had no idea of the reaction I would get. He absolutely loved it and couldn't put it down. He found the coverage of recent political events in Europe fascinating as well as the development of cable television. He told me it was told with warmth and humor and loved the inside look at some of the great artists of the last decade. He is recommending it to all his friends. He said it is a great read and unlike anything he has read recently.

This would be a terrific father's day gift!
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Format: Hardcover Verified Purchase
This is book is a remarkable and engaging memoir of a unique career in global entertainment. It is brimming with the love that Bill Roedy feels for television, music, young people around the world, and the challenges he took on as he built a global information network. It is a fun and compelling story, well-told. Roedy shares the wisdom accrued from two decades of hard work and grinding travel, beginning with a brief stint as a cable installer and evolving to meetings with Bill Clinton, Nelson Mandela, even the Dalai Lama. Along the way he (inadvertently) took on the Pope. His guiding principles are pretty simple--concepts that are available to all of us--and he provides interesting examples of how effectively they worked when he put them into practice. The book provides authentic and credible support for those seeking to bring creative leadership to perplexing business challenges. He was able to break the conventional rules with integrity, and his relentless energy is a good model for young entrepreneurs. He describes mistakes along with successes. Chapter 8 ("Where Do We Go from Here?") is a concise summary of the current situation in entertainment media; a must-read for anyone interested in business strategy in that arena. He summarizes the evolution of cable television (he was there), and lays out the challenges ahead for entertainment executives aspiring to follow in his footsteps.

Roedy writes compellingly about his struggle with a timely and challenging issue: What is the proper role of a powerful corporation when it comes to public service? He used MTVs networks to make a positive impact on several wrenching issues that face young people in third world countries, while keeping his eye on his responsibility to shareholders and the brand.

This is certainly one of the best books of this genre.
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Format: Hardcover
If you learn one thing about this book it is to never give up, keep trying until you succeed and adapt to your local audience . It helps if one of your backer is Viacom. It is fun to read. You learn about the inner working of MTV and how it grew internationally.
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By Jon Thompson on February 4, 2013
Format: Hardcover Verified Purchase
This is the very best history of the explosive spread of American/British Rock music in the world. It is a riveting read for anyone interested in the exponential growth of Rock music through the inventive ingenuity of Bill Roedy.
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