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What Makes Business Rock: Building the World?s Largest Global Networks Hardcover – May 3, 2011
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— Computer World
“As business how-to books go, there are few as entertaining as Bill Roedy's What Makes Business Rock.”
— New York Post
“What Makes Business Rock is rockin' good fun and full of actionable advice for execs who hope to plant their own flags in new frontiers with an entertaining twist – it's chocked full of fabulous gossip, celebrities, rock idols, politicians, global leaders and of course loads of music.”
“A CNBC Best Book of Summer 2011”
"Historians in the next century may look back with wonder at how a cable TV channel that started out playing only music videos ended up a titan of global media and a force in international politics. But that's the remarkable story told in Bill Roedy's What Makes Business Rock: Building the World's Largest Global Networks, a memoir of his time as head of MTV Networks International. . . it's hard to believe that none of Roedy's exploits are exaggerated. But that would be to miss the point. It's a tremendous read, and more than worthwhile for anyone seeking to understand how to scale a business globally - or even just for music fans who have laid down their guitars and taken out the piercings."
“What Makes Business Rock chronicles Roedy’s journey and the lessons he learnt along the way. These include a stint in the US Army, fighting in Vietnam, running a nuclear missile base in Europe, studying at Harvard Business School as well as running an iconic international television channel that reflected the passion and brashness of a new age featuring an even newer art form – the music video….So how did MTV become, well, MTV?...[Roedy] ensured that the channel reached its young audience.”
“Any entrepreneur will be able to identify with Roedy’s story. When he took charge, MTV was just beginning to grasp the way Europe functioned. By the time he left, he was overseeing MTV, Nickelodeon, VH1, VIVA, TMF, Game One, Comedy Central and Paramount Comedy. Along the way he also became one of the most prominent characters in the global fight against HIV and AIDS.”
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Top Customer Reviews
This would be a terrific father's day gift!
Roedy writes compellingly about his struggle with a timely and challenging issue: What is the proper role of a powerful corporation when it comes to public service? He used MTVs networks to make a positive impact on several wrenching issues that face young people in third world countries, while keeping his eye on his responsibility to shareholders and the brand.
This is certainly one of the best books of this genre.
Most Recent Customer Reviews
The author is obviously successful and tells us that over and over. It's full of details on how great he is and very short on any useful information about the growth of a network. Read morePublished on October 19, 2011 by Randall Blair
If you read one business related book this summer - make it "What makes business rock." It is a captivating read which engagingly charts the phenomenal expansion of MTV, globally. Read morePublished on July 11, 2011 by Dee Stirling