- Paperback: 176 pages
- Publisher: Prentice Hall Press (January 6, 2015)
- Language: English
- ISBN-10: 0735205337
- ISBN-13: 978-0735205338
- Product Dimensions: 5.5 x 0.4 x 7.5 inches
- Shipping Weight: 4.8 ounces (View shipping rates and policies)
- Average Customer Review: 31 customer reviews
- Amazon Best Sellers Rank: #1,385,528 in Books (See Top 100 in Books)
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What More Can I Say?: Why Communication Fails and What to Do About It Paperback – January 6, 2015
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“Dianna Booher has done it again! What More Can I Say is the definitive book on the hows and whys of communicating effectively. I’ve always said leadership is an influence process—and to influence others, you have to know how to get your point across clearly. What more can I say, other than ‘Read this brilliant book!’
––Ken Blanchard, coauthor of The One Minute Manager® and Legendary Service
“To be a success you need to influence others, communicate persuasively and win the hearts and minds of those around you. Dianna Booher can give you the expert advice you need to succeed.”
––Darren Hardy, publisher and editor of SUCCESS Magazine and New York Times Bestselling Author of The Compound Effect
“Dianna Booher may have accomplished the impossible. By following the tactics revealed in What More Can I Say?, you will communicate in a way that creates a dynamic engagement with others after which all parties walk away satisfied and smiling. Excellent work from one of today’s most important communication experts.”
––Marshall Goldsmith, author or editor of 34 books including the global bestsellers MOJO and What Got You Here Won’t Get You There.
“Booher’s What More Can I Say? does say it all in a way that’s relevant, specific, compelling, and credible.”
––Ralph D. Heath, former Executive Vice President, Lockheed Martin Aeronautics Company
“This is a wonderful book, fast-moving and enjoyable, loaded with practical ideas to make you a more influential and powerful communicator.”
––Brian Tracy, author, The Power of Charm
“Useful and precise, this guide explains how to turn communication failures into communication successes in a variety of situations.”
About the Author
Dianna Booher is a business communication strategist, speaker, and author of numerous books. She’s the recipient of an American Library Association’s Best Nonfiction of the Year award, a member of the Speaker Hall of Fame, and one of Successful Meeting magazine’s “Top 21 Speakers for the 21St Century.” Her consulting firm, Booher Research Institute, works with more than a third of the Fortune 500 companies to improve their communication.
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If you wish to have more success in life - get more things to happen the way you want them to - you need to upgrade your communication skills. You need to become more persuasive. Dianna Booher has written a very informative book filled with tips and insights on how to become a better communicator.
The book is divided into 9 Chapters or principles of persuasion. The nine principles (laws) are: Trust vs Distrust; Collaboration vs Monologue; Simplicity vs Complexity; Tact vs Insensitivity, Potential vs Achievement; Distinction vs Dilution; Specificity vs Generalization; Emotion vs Logic and Perspective vs Distortion.
The book is rather short, at 147 pages and is a quick read. It is filled with lots of helpful information - from how to be more effective with the spoken or written word whether in personal relationships, business settings or in marketing efforts.
Ms. Booher writes based on her wide experience teaching communication workshops, coaching executives and speaking engagements around the world. She has authored 46 books, so she has mastered the art.
This book will appeal to anyone who wishes to improve their communication skills. There are ample examples that will help business leaders communicate more effectively with their employees and peers. There are many tips and tactics for speakers to improve their presentations. But to me the most useful was the insights for marketers. A number of the insights will surprise you, yet they are backed by research.
You will learn the psychology behind specific vs round dollar pricing and why specific (19.95 vs 20.00) is more effective. You also learn about easing the pain of buying, one such tip is to leave off the $ sign. As marketers we add up all the values we give, not realizing the prospect is averaging them. So at times giving more results in less value in the prospect's mind. There are dozens of other insights that will greatly improve your marketing effectiveness.
At the end of the book is a list of additional resources - recommended books for further reading. This is an excellent list.
I believe we all can be more effective in our communication - which by the way includes our listening. Ms. Booher has provided a very simple, comprehensive tool for those who wish to improve their communication skills.
I was provided a review copy of this book.
I recommend this book for anyone who is interested in more effective communication. It is well written and practical.