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What the Nose Knows: The Science of Scent in Everyday Life Kindle Edition
In this entertaining and enlightening journey through the world of aroma, olfaction expert Avery Gilbert illuminates the latest scientific discoveries and offers keen observations on modern culture: how a museum is preserving the smells of John Steinbeck’s Cannery Row; why John Waters revived the “smellie” in Polyester; and what innovations are coming from artists like the Dutch “aroma jockey” known as Odo7. From brain-imaging laboratories to the high-stakes world of scent marketing, What the Nose Knows takes us on a tour of the strange and surprising realm of smell.
- LanguageEnglish
- Publication dateDecember 1, 2014
- File size992 KB
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Customers find the book very informative and say the author is great. They also appreciate the humor.
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Customers find the book very informative and say it gives an overall look to the subject.
"Wonderful scent journey, great history,humor, knowledge and warmth on a subject we all experience but seldom study" Read more
"Very informative book. It gives an overall look to the subject. Refera to many other researchers and researches but without references." Read more
"This is a great book. Full of insider info and insights from someone who has been in the industry, and has a sence of reality...." Read more
"...There is almost nothing about neuroanatomy and there are no tables or illustrations, although there are ample references...." Read more
Customers find the author great and appreciate the strong literary flavor.
"...He is a very perceptive literary critic, with the ability to convey the impression of having read through whole books by Faulkner and of reading..." Read more
"...Credible pundits are rare and this book is excellent example of science writing for the general reader." Read more
"This is a great book. Full of insider info and insights from someone who has been in the industry, and has a sence of reality...." Read more
"Gilbert is an excellent writer and adroitly covers a lot of ground in the field of smell. Highly recommended for both scientists and civilians!" Read more
Customers find the humor in the book to be quite good.
"...It is often brilliantly funny. Avery Gilbert covers the history of the subject in great detail...." Read more
"Wonderful scent journey, great history,humor, knowledge and warmth on a subject we all experience but seldom study" Read more
"...Plus there is quite a lot of humor!" Read more
"A pundit writes about smell: insightful, irreverent and scholarly..." Read more
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Top reviews from the United States
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Some aspects of the hard science are skimped. He does not exactly explain what Buck and Axel got the Nobel Prize for. There is almost nothing about neuroanatomy and there are no tables or illustrations, although there are ample references. Someone with a serious interest in the field might want also to read Chapter 34 by Dodd and Carellucci, in Kandel's ""Principles of Neuroscience."
The fundamental difference between the way the brain deals with smell and other sensations is only touched on in a quotation (a very apposite quotation) from Oliver Wendell Holmes in 1858. Pheromones are not in the index.
The central puzzle is why we human beings have lost so much of our sense of smell. Gilbert's main answer is to insist that we haven't lost as much as we think. That is one aspect of the problem. It's especially important as a problem because of the strange way humans, especially males, select preferred sex objects. Humans have all the brain structures in place to be sexually motivated by smell, as are the other apes, but this ability got hi-jacked by vision somewhere along the evolutionary way.
Plus there is quite a lot of humor!
Top reviews from other countries
A prime example of this is a section that starts of by introducing the use of coffee beans as a nasal palate cleanser, then quickly denounces it before rambling about other examples, yet never explaining the original point.
Frequent tired quips such as describing an important french person as "un grande fromage" are unwelcome and serve only to further frustrate any reader that is more than 14 years old.
In essence, this book is too much "popular" a not nearly enough "science"
Leider war die Lektüre dieses Buches keine ungetrübte Freude. Die Fülle des Materials ist unzureichend strukturiert. Wichtige wissenschaftliche Aspekte bleiben unerwähnt, z.B. die Entschlüsselung des Geruchsinns und die Verleihung des Nobelpreises dafür vor wenigen Jahren. Wenig souverän putzt der Autor auch schnell mal zwei der wenigen anderen Autoren, die sich mit dem Thema Riechen beschäftigen, und die ich sehr schätze, herunter: Luca Turin und Chandler Burr. Avery's spätpubertäre Besessenheit vom Thema "farts" und "poop" nerven mit der Zeit ziemlich. Und für einen europäischen Leser ist der Blickwinkel des Autors doch sehr amerikazentriert. Avery ist sich nicht einmal zu schade, um stolz nachzuweisen, dass vor Proust bereits amerikanische Autoren einen Zusammenhang von Geruch und Erinnerung thematisiert haben. Und auch das Kapitel "Verwesungsgerüche" scheint in erster Linie auf ein sensationslüsternes "splatter-hungriges" amerikanisches Publikum abzuzielen.
Insgesamt kommen also alle ein wenig auf ihre Kosten: Die naturwissenschaftlich Interessierten, die psychologisch, literarisch, kulturwissenschaftlich Interessierten, die Pubertären und die Sensationslüsternen - aber keiner so richtig.






