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What the Nose Knows: The Science of Scent in Everyday Life Kindle Edition

4.4 4.4 out of 5 stars 79 ratings

Everything about the sense of smell fascinates us, from its power to evoke memories to its ability to change our moods and influence our behavior. Yet because it is the least understood of the senses, myths abound. For example, contrary to popular belief, the human nose is almost as sensitive as the noses of many animals, including dogs; blind people do not have enhanced powers of smell; and perfumers excel at their jobs not because they have superior noses, but because they have perfected the art of thinking about scents.

In this entertaining and enlightening journey through the world of aroma, olfaction expert Avery Gilbert illuminates the latest scientific discoveries and offers keen observations on modern culture: how a museum is preserving the smells of John Steinbeck’s Cannery Row; why John Waters revived the “smellie” in Polyester; and what innovations are coming from artists like the Dutch “aroma jockey” known as Odo7. From brain-imaging laboratories to the high-stakes world of scent marketing, What the Nose Knows takes us on a tour of the strange and surprising realm of smell.

Customer reviews

4.4 out of 5 stars
79 global ratings

Customers say

Customers find the book very informative and say the author is great. They also appreciate the humor.

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10 customers mention "Content"7 positive3 negative

Customers find the book very informative and say it gives an overall look to the subject.

"Wonderful scent journey, great history,humor, knowledge and warmth on a subject we all experience but seldom study" Read more

"Very informative book. It gives an overall look to the subject. Refera to many other researchers and researches but without references." Read more

"This is a great book. Full of insider info and insights from someone who has been in the industry, and has a sence of reality...." Read more

"...There is almost nothing about neuroanatomy and there are no tables or illustrations, although there are ample references...." Read more

6 customers mention "Author"6 positive0 negative

Customers find the author great and appreciate the strong literary flavor.

"...He is a very perceptive literary critic, with the ability to convey the impression of having read through whole books by Faulkner and of reading..." Read more

"...Credible pundits are rare and this book is excellent example of science writing for the general reader." Read more

"This is a great book. Full of insider info and insights from someone who has been in the industry, and has a sence of reality...." Read more

"Gilbert is an excellent writer and adroitly covers a lot of ground in the field of smell. Highly recommended for both scientists and civilians!" Read more

4 customers mention "Humor"4 positive0 negative

Customers find the humor in the book to be quite good.

"...It is often brilliantly funny. Avery Gilbert covers the history of the subject in great detail...." Read more

"Wonderful scent journey, great history,humor, knowledge and warmth on a subject we all experience but seldom study" Read more

"...Plus there is quite a lot of humor!" Read more

"A pundit writes about smell: insightful, irreverent and scholarly..." Read more

Top reviews from the United States

Reviewed in the United States on December 1, 2008
I enjoyed this well-written book, and learned a lot from it. It is often brilliantly funny. Avery Gilbert covers the history of the subject in great detail. Some of the minutiae about the history of smell in the movies had me skipping pages but might be very useful for someone in marketing or advertising. The clinical account of anosmia is better than in most neurology texts. He is a very perceptive literary critic, with the ability to convey the impression of having read through whole books by Faulkner and of reading Proust in French.
Some aspects of the hard science are skimped. He does not exactly explain what Buck and Axel got the Nobel Prize for. There is almost nothing about neuroanatomy and there are no tables or illustrations, although there are ample references. Someone with a serious interest in the field might want also to read Chapter 34 by Dodd and Carellucci, in Kandel's ""Principles of Neuroscience."
The fundamental difference between the way the brain deals with smell and other sensations is only touched on in a quotation (a very apposite quotation) from Oliver Wendell Holmes in 1858. Pheromones are not in the index.
The central puzzle is why we human beings have lost so much of our sense of smell. Gilbert's main answer is to insist that we haven't lost as much as we think. That is one aspect of the problem. It's especially important as a problem because of the strange way humans, especially males, select preferred sex objects. Humans have all the brain structures in place to be sexually motivated by smell, as are the other apes, but this ability got hi-jacked by vision somewhere along the evolutionary way.
21 people found this helpful
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Reviewed in the United States on August 2, 2008
Many widely-held beliefs about smell are so plausible and so often-repeated that they have become accepted as fact although the evidence for them is often equivocal. In this book, the author traces the origins of these urban myths to uncover what is (and what is not) known about our sense of smell, pointing out soggy logic and supporting his arguments with an eclectic bibliography. These stories are relayed in a cheeky style from the perspective of someone who has seen and smelled it all. Credible pundits are rare and this book is excellent example of science writing for the general reader.
16 people found this helpful
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Reviewed in the United States on October 20, 2012
I choose this book on a whim.. But it turn out too be one of my better purchases. I am reading it slowly. It Is one those books, that should be digested slowly for full flavor.
2 people found this helpful
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Reviewed in the United States on August 9, 2016
Wonderful scent journey, great history,humor, knowledge and warmth on a subject we all experience but seldom study
One person found this helpful
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Reviewed in the United States on November 2, 2013
Very informative book. It gives an overall look to the subject. Refera to many other researchers and researches but without references.
3 people found this helpful
Report
Reviewed in the United States on May 1, 2009
This is a great book. Full of insider info and insights from someone who has been in the industry, and has a sence of reality.
Plus there is quite a lot of humor!
Reviewed in the United States on February 3, 2016
a must read for scent lovers!
Reviewed in the United States on March 30, 2016
Clearly presented, holds interest

Top reviews from other countries

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Amazon Customer
5.0 out of 5 stars Amazing book
Reviewed in the United Kingdom on July 4, 2020
Amazing book, great amount of information and a pleasure to go through each page.
clelia
5.0 out of 5 stars Super interesting
Reviewed in Italy on December 12, 2018
One of the best olfactory book I never smelled!
minerug
2.0 out of 5 stars Watered down
Reviewed in Australia on February 2, 2017
Those expecting an insightful book on the sense of smell may well be disappointed. While there are a number of interesting concepts and facts in the book, they are frequently inadequately explained and are interpersed with a large amount of insipid rambling.
A prime example of this is a section that starts of by introducing the use of coffee beans as a nasal palate cleanser, then quickly denounces it before rambling about other examples, yet never explaining the original point.

Frequent tired quips such as describing an important french person as "un grande fromage" are unwelcome and serve only to further frustrate any reader that is more than 14 years old.

In essence, this book is too much "popular" a not nearly enough "science"
Mr Xyence
3.0 out of 5 stars Gemischtwarenladen
Reviewed in Germany on September 21, 2008
Es gibt nach meiner Kenntnis nur wenige Bücher, die sich über Teilaspekte wie Parfum oder Aromatherapie hinaus intensiver mit dem Thema Geruchssinn und Gerüche beschäftigen. Dies gilt für deutsche ebenso wie für englische Werke. Wenn man sich für diese Thematik interessiert, kommt man an diesem Buch daher kaum vorbei. Der Autor trägt eine Fülle von Aspekten des Riechens zusammen, von der Evolution bis zu einer Zukunft mit Neurochips und geruchsempflindlichen Robotern. Neben naturwissenschaftlichen Aspkten geht er ausführlich auf die psychologischen Aspekte des Riechens ein. Bei dieser Gelegenheit wird auch mancher Mythos als solcher entlarvt, wie der, dass Gerüche tiefer in der Erinnerung verankert sind als z.B. Bilder. Exkurse betreffen z.B. die Verknüpfung von Riechen und Erinnerung bei Proust, den Untergang von "Geruchslandschaften" am Beispiel von Steinbeck's Straße der Ölsardinen oder die gescheiterten Versuche eines "Riech-Kinos".

Leider war die Lektüre dieses Buches keine ungetrübte Freude. Die Fülle des Materials ist unzureichend strukturiert. Wichtige wissenschaftliche Aspekte bleiben unerwähnt, z.B. die Entschlüsselung des Geruchsinns und die Verleihung des Nobelpreises dafür vor wenigen Jahren. Wenig souverän putzt der Autor auch schnell mal zwei der wenigen anderen Autoren, die sich mit dem Thema Riechen beschäftigen, und die ich sehr schätze, herunter: Luca Turin und Chandler Burr. Avery's spätpubertäre Besessenheit vom Thema "farts" und "poop" nerven mit der Zeit ziemlich. Und für einen europäischen Leser ist der Blickwinkel des Autors doch sehr amerikazentriert. Avery ist sich nicht einmal zu schade, um stolz nachzuweisen, dass vor Proust bereits amerikanische Autoren einen Zusammenhang von Geruch und Erinnerung thematisiert haben. Und auch das Kapitel "Verwesungsgerüche" scheint in erster Linie auf ein sensationslüsternes "splatter-hungriges" amerikanisches Publikum abzuzielen.

Insgesamt kommen also alle ein wenig auf ihre Kosten: Die naturwissenschaftlich Interessierten, die psychologisch, literarisch, kulturwissenschaftlich Interessierten, die Pubertären und die Sensationslüsternen - aber keiner so richtig.
8 people found this helpful
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Ettenna
5.0 out of 5 stars good condition
Reviewed in the United Kingdom on December 17, 2018
perfect for an aromatherapist friend