Enter your mobile number or email address below and we'll send you a link to download the free Kindle App. Then you can start reading Kindle books on your smartphone, tablet, or computer - no Kindle device required.
To get the free app, enter your mobile phone number.
Other Sellers on Amazon
+ $4.62 shipping
What She's Not Telling You: Why Women Hide the Whole Truth and What Marketers Can Do About It Paperback – November 1, 2009
Frequently bought together
Customers who bought this item also bought
From the Back Cover
Have you ever rejoiced as women raved about your product in research only to discover months and millions of lost dollars later that they've all changed their minds? Ever wonder why even successful fashion retailers misfire with women over 40? Or if moms are really as squeaky green as they claim to be? If women say they're tired of seeing supermodels in ads, do they mean it? (Would you even know it if they didn't?) Get ready to hear the whole truth about the Half Truths that can undermine your best-laid plans with women. For the past decade as partners in the powerhouse consultancy Just Ask a Woman, Mary Lou Quinlan, Jen Drexler, and Tracy Chapman have been changing the way marketers listen to women. Inside this book they share their best Power Listening strategies, honed during their groundbreaking work on behalf of global leaders in dozens of industries. They will save you from wasted research and marketing mistakes before it's millions of dollars too late.In this provocative, tell-all book, you will learn how to detect women's hidden Half Truths and to dig deeper to the Whole Truths that drive brand leadership, relevance, and growth.Inside you'll find The five key motivators that drive women's Half Truths and how to overcome them Compelling cases of Whole Truth marketers (and those shortchanged by Half Truths) Techniques to break Half Listening habits that sabotage Whole Truth insights
About the Author
CEO Mary Lou Quinlan is an internationally recognized marketing strategist with 30 years experience advising blue chip clients. She's the author of two rule-changing books, Just Ask a Woman and Time Off for Good Behavior, has written for national women's magazines, and has been a correspondent for CBS News and a prime-time ABC-TV personality. She founded Just Ask a Woman with codirectors Jen Drexler, a highly sought-after trend tracker, content creator, and keen strategist; and Tracy Chapman, a fearless ethnographer and deft planner who has delved into consumers' minds and homes. Mary Lou, Jen, and Tracy have built reputations as acclaimed speakers, sharing insights at client conferences and industry events around the world.
Top customer reviews
There was a problem filtering reviews right now. Please try again later.
Principal brownchild ltd inc Houston TX
- I really enjoyed the writing style, and zipped through the book in about 4 hours flat
- Worth five bucks on my Kindle
- They opened my eyes up to the idea of better listening, and called me out on a lot of half-listening habits that I have as a marketer
- Great case studies and illustrations, although some of them were already well known
- Presented some great general guidelines and "half truths" that I can interpret as I need for my own purposes
- The authors slid in a sales pitch on at least 3 occasions in the book that I recall. VERY annoying. I get it, you're the experts on women and we should hire you to do our market research. I just would rather you not say things like "...what could we possibly have not told you? Actually, quite a bit, otherwise why would you hire us or call on us for our help" - leaving me to believe that I got tricked into buying half a book. What you should know from your own market research is that marketers hire research firms less because they don't know how to do research, and more for the fact that they want you to do their jobs for them. (Whole Truth)
- I would have liked some more tactical drill-downs on how to work within the Whole Truth framework in terms of crafting messages or product development. Sometimes I still felt a little lost in the landscape..."Um, ok so I get that women are lying and are insecure about pretty much everything but what am I really supposed to do with that in terms of selling office paper?" Maybe I'm just too tactical, but at least one or two deep-dives would have helped me on some of the more abstract areas like Ego Protection.
Women are incredibly powerful in our society, and when we fully "own" our power on all levels, perhaps we will no longer need these limiting beliefs/strategies. By shedding light on these behaviors, this book really supports our process of moving towards greater consciousness, and for that, it truly is a gem.
Thank you to Quinlan and her colleagues at JUST ASK A WOMAN - this book is a tremendous service to women moving more fully into our own power (even if it is addressed to marketers). I learned a lot by reading it.
Most recent customer reviews
Toward a New Psychology of Women, by Jean Baker Miller. It's a classic and still holds up.Read more