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What She's Not Telling You: Why Women Hide the Whole Truth and What Marketers Can Do About It Paperback – November 1, 2009

4.4 out of 5 stars 20 customer reviews

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Editorial Reviews

About the Author

CEO Mary Lou Quinlan is an internationally recognized marketing strategist with 30 years experience advising blue chip clients. She's the author of two rule-changing books, Just Ask a Woman and Time Off for Good Behavior, has written for national women's magazines, and has been a correspondent for CBS News and a prime-time ABC-TV personality. She founded Just Ask a Woman with codirectors Jen Drexler, a highly sought-after trend tracker, content creator, and keen strategist; and Tracy Chapman, a fearless ethnographer and deft planner who has delved into consumers' minds and homes. Mary Lou, Jen, and Tracy have built reputations as acclaimed speakers, sharing insights at client conferences and industry events around the world.
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Product Details

  • Paperback: 170 pages
  • Publisher: Just Ask a Woman (November 1, 2009)
  • Language: English
  • ISBN-10: 0982393806
  • ISBN-13: 978-0982393802
  • Product Dimensions: 5.5 x 0.5 x 8 inches
  • Shipping Weight: 4 ounces (View shipping rates and policies)
  • Average Customer Review: 4.4 out of 5 stars  See all reviews (20 customer reviews)
  • Amazon Best Sellers Rank: #1,448,104 in Books (See Top 100 in Books)

Customer Reviews

Top Customer Reviews

Format: Paperback Verified Purchase
Great book for market researchers, especially those trying to figure out the female market! It has detailed stories about failed attempts and gives a good idea of what marketers should do about female consumers
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Format: Paperback
when I read this I go "yeah, that makes sense, why didn't I think of that." It's that kind of book, where you feel that you are getting new and wonderful insights on every page. The info is well packaged and simply presented--easy to digest. Terrific book for all marketers, advertising people, and any person with a new product or service. What's really weird is that you kind of read it thinking about all the women you know, including daughters, mothers etc...
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Format: Paperback
This book exposes women's LITTLE secrets that can have a BIG impact on your business. The authentic truth is... that women MIGHT NOT tell you the exact truth. The research driven insights and wealth of information outlined in this book are invaluable and I, as a woman, can readily relate to its narrative. We, as marketers, see it all the time...women telling "half-truths" and living the "whole truth". This book will also be a great tool for those of us really listening to women to "sell" to our management. Oftentimes executives not trained in listening to the whole truth read research ...and translate it...in literal terms with literal actions. The authors provide sharp insights and definitive instruction on how to recognize a woman's "half-truths" and get to the "whole truth". This invaluable, easy to read [[ASIN:0982393806 What She's Not Telling You: Why Women Hide the Whole Truth and What Marketers Can Do About It]will prove to be an excellent resource to be read over and over again so that the salient points really sink in.
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Format: Paperback
I wish Amazon customers could browse this deceptively simple little book because its charms are many. From the French-fold flaps to the dozens of fun charts and illustrations, this book really has to be seen to be fully appreciated. I know it's supposed to be a book about marketing to women, and it's great at that, but I think many men will find a lot of good information about what their partners and wives want but often don't say. I'd say it's the 'Men Are From Mars, Women Are From Venus' for the market research and product development people. I think that ANYONE involved in marketing and selling to women [and isn't that just about everybody?] really needs to have this book. It's a quick read but full of excellent data and information about what makes women tick -- but what they sometimes don't tell you. The excellent examples are too numerous to point out. And if you get a chance to catch the author on the CBS Early Show or at a speech sometime, grab it.
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Format: Paperback
Such an easy, fun read! I read it in 3 quick sittings after work. As a marketer, I wish I had this book to read during the first week on the job. As a woman, I found myself wishing every man would read this book so they would understand how we tick. The entire chapter on women as martyrs was dead on!
I cringe when I think of the the million dollar decisions I've seen made in the race to the finish line based on bad statistics or a hot shot creatives favorite idea. There is so much more to understand beneath the surface if marketers take the time to really listen. I felt like I was cheating with the breadth of depth of knowledge that was present. It should be required reading for anyone trying to understand marketing or understand women.
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Format: Paperback
This book makes marketing to women seem as easy as 1,2,3! The book is quick, informative and an easy way to discover the TRUTH, yes the real truth about how to ask women the right questions and how to decode their responses. As page 81 assures, you can actually decipher the meaning of "YES!" The authors address half truths, good intentions and how to really find out what it is women want in marketing.
This book would serve as a great gift for any marketing student who is ready to find out the truth beyond the textbooks. This may be a quick read but it's packed with essential information and amazing breakthroughs, I absolutely recommend getting this book for yourself or someone you love.
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Format: Paperback
This book is fabulous! It really opened my eyes regarding the mistakes marketers make when they don't know how to interpret what women tell them. The book is packed with real-life examples of marketing gone right, as well as wrong, and explains in witty and engaging detail the reasons why. It provides a new way of listening to women to avoid costly marketing mistakes and is jam-packed with amusing stories to illustrate its points. It is a must read for any business, but also deserves a larger audience for the insights it provides into how women really think. Its valuable lessons can be applied to a wide range of situations.
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Format: Paperback
When Jen Drexler gave me a copy of her book, I figured it would just be a nice trip down memory lane to my days working in advertising. Yes, I was one of those executives eating M&M's behind a one-way mirror.

What I discovered, however, is that "What She's Not Telling You" is a great primer for anyone who, like me, writes for women. It provides valuable insights into how women think and what they really mean when they speak (or leave comments under your blog.) It's not just for marketers; it's for anyone who wants to get their message across to women, including bloggers, authors and small business owners.
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