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What She's Not Telling You: Why Women Hide the Whole Truth and What Marketers Can Do About It Paperback – November 1, 2009
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Top Customer Reviews
I cringe when I think of the the million dollar decisions I've seen made in the race to the finish line based on bad statistics or a hot shot creatives favorite idea. There is so much more to understand beneath the surface if marketers take the time to really listen. I felt like I was cheating with the breadth of depth of knowledge that was present. It should be required reading for anyone trying to understand marketing or understand women.
This book would serve as a great gift for any marketing student who is ready to find out the truth beyond the textbooks. This may be a quick read but it's packed with essential information and amazing breakthroughs, I absolutely recommend getting this book for yourself or someone you love.
What I discovered, however, is that "What She's Not Telling You" is a great primer for anyone who, like me, writes for women. It provides valuable insights into how women think and what they really mean when they speak (or leave comments under your blog.) It's not just for marketers; it's for anyone who wants to get their message across to women, including bloggers, authors and small business owners.
Most Recent Customer Reviews
As a brand strategist myself who just wrote a book called Branding Basics for Small Business, I found this book extremely valuable and eye-opening about how to "tease out" the... Read morePublished on November 15, 2010 by Maria Ross
Amazing! Once again, Mary Lou, Jen and Tracy touch the reality of what's going on with women in America today. Read morePublished on March 11, 2010 by Ellen Dracos Lemming
This book is so spot on in getting into the psyche of women in our culture and bringing to light a good deal of our shadow. Read morePublished on January 29, 2010 by Wendy Parsons
For genuine and more considerate insight into what women want, read:
Toward a New Psychology of Women, by Jean Baker Miller. It's a classic and still holds up. Read more
- I really enjoyed the writing style, and zipped through the book in about 4 hours flat
- Worth five bucks on my Kindle
- They opened my eyes up to the idea of... Read more
The thought-leaders at Just Ask a Woman have an ongoing mantra when it comes to how brands should be marketing to women: "Start marketing with women, and stop marketing to them. Read morePublished on December 4, 2009 by Patricia Minglin
For more than 40 years I have tried to tune my male ears and pysche to the complications of women. Ms Quinlan pulls back the stylish cloak and patiently and simply reveals some of... Read morePublished on November 23, 2009 by Neil D. Brown
This is a great book for all marketers. It really gets to the heart of consumer research, and why it is so important to ask the right questions vs. Read morePublished on November 18, 2009 by Nicole