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What No One Ever Tells You About Blogging and Podcasting: Real-Life Advice from 101 People Who Successfully Leverage the Power of the Blogosphere Paperback – November 1, 2006
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Extra note: One of the dubious parts of this new era of participatory media is the glut of 'me media' ...everybody is so into personal branding that half the e-books, newsletters, etc. are just pure glog. Ted's book thankfully does NOT fit into this self-aggrandizing category.
With real-life advice from 101 people who successfully leverage the power of the blogosphere, the book is made up of very short chapters that can be devoured on planes, trains, and hopefully not while you're driving your automobile (but as a passenger is OK). Read it in snippits when you need some encouragement.
Ted has a blog The Ted Rap: Ted Demopoulos' thoughts and musings on Technology, Business & Their Intersection that you should check out for more details.
Disclaimer: I am profiled in chapter 31 "Marketing with Content: Don't interrupt people; instead, attract them with value." Thanks for including me, Ted.
Save yours (money). There's very little in this book of value. It's not even a handy guide or a time saver---you'll get more infomation from a single Google search than you will from this book.
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1. It promises "insider information."