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Bill Shireman

What We Learned in the Rainforest: Business Lessons from Nature Paperback – February 19, 2014

by Tachi Kiuchi (Author), Bill Shireman (Author)

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What We Learned in the Rainforest presents a surprising new business principle: by applying strategies and practices gleaned from nature - by emulating what it once sought to conquer - business can adapt rapidly to changing market conditions and attain greater and more sustainable profits. With clear, direct language and dozens of real - world examples, Kiuchi and Shireman show how a company can become a complex living system that doesn't merely balance competing interests but truly integrates them. Examples from leading companies include: How Coca - Cola CEO Doug Daft uses diversity to drive sales How Intel founder Gordon Moore creates profit by design How Bill Coors builds businesses on the theory that ''''all waste is lost profit'''' How Shell profits as an industrial ecosystem What Weyerhaeuser and activists learned from each other How Dow earns 300% returns, and Dupont builds market share with eco - effectiveness, and more This book shows that the old model of business - the machine model that pitted business against nature - is growing obsolete. In the emerging economy, businesses excel when they emulate what they once sought to conquer. They maximize performance as they become like nature, like a complex living system. By moving beyond the industrial machine model, and applying the dynamic principles of the rainforest instead, business can learn how to create more profit than ever, and to do so more sustainably. Written by two would - be ''''arch enemies'''' - a hard - nosed CEO of a major corporation and a dedicated environmentalist - this book doesn't just balance competing interests, it integrates them into a truly revolutionary new paradigm. Kiuchi and Shireman present numerous real - world examples from leading companies - business strategies and management practices that maximize business performance by all measures: economic, social, and environmental. They illustrate the powerful business model provided by nature for driving innovation, increasing profit, spurring growth, and ensuring sustainability.

Product details

Publisher ‏ : ‎ ReadHowYouWant; [Large Print] edition (February 19, 2014)
Language ‏ : ‎ English
Paperback ‏ : ‎ 424 pages
ISBN-10 ‏ : ‎ 1459673557
ISBN-13 ‏ : ‎ 978-1459673557
Item Weight ‏ : ‎ 1.69 pounds
Dimensions ‏ : ‎ 7.75 x 0.96 x 10 inches

Best Sellers Rank: #5,500,224 in Books (See Top 100 in Books)
- #1,306 in Green Business (Books)
- #3,166 in Sustainable Business Development
- #12,269 in Environmental Economics (Books)

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Bill Shireman

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Bill Shireman is a recidivist social entrepreneur, environmental policy innovator, and rare San

Francisco Republican-in-plain-site. He brings together people who love to hate each other – capitalists, activists, conservatives, and progressives, among others.

As President of the non-profit Future 500, he invites Greenpeace, Rainforest Action Network (RAN), ExxonMobil, Mitsubishi and other corporate and environmental leaders to slip into bed together to create, among other healthy offspring, the world’s first corporate supply chain standards for sustainable forestry (between Mitsubishi, RAN, and then 400 other companies), the most effective beverage container recycling program (the California CRV deposit system and its progeny), and the 2008 agreement by both Greenpeace and Exxon-Mobil to support precisely the same federal tax on carbon, which went absolutely nowhere.

So others can take up where he eventually leaves off, he teaches leadership and negotiations at the UC Berkeley Haas Business School, and serves as a surrogate founding father of BridgeUSA, where young progressives, conservatives, libertarians, and independents all register decline-to-hate, and engage in democracy by listening, speaking, learning, teaching, and then solving problems together.

Professor Shireman is a prolific author who has written nearly as many books as he has sold. His latest book, In This Together: How Republicans, Democrats, Capitalists, and Activists are uniting to tackle climate change and more, was published July 4.

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What We Learned in the Rainforest: Business Lessons from Nature Paperback – February 19, 2014

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Bill Shireman

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