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What We Learned in the Rainforest: Business Lessons from Nature Hardcover – January 9, 2002
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About the Author
Bill Shireman is one of Americas leading environmental advocates. Called a master of environmental entrepreneurism, he develops profitable strategies for sustainability. As head of the largest recycling lobby in the country, Shireman wrote Californias bottle bill recycling law. He then brokered deals between some of the worlds largest corporations and most impassioned activistsfrom Coca-Cola, Coors, Nike, Mitsubishi, and Weyerhaeuser, to Greenpeace, Rainforest Action Network, and the Sierra Clubto recycle over 100 billion beverage containers, help save millions of acres of forest, and harness corporate buying power to drive down consumption of nonsustainable resources. Today he is CEO of Global Futures, serves as President of the Future 500, and leads a Corporate Accountability Practice (CAP) in partnership with Manning Selvage & Lee.
Top Customer Reviews
In the meantime, I find it a questionable, if not pathetic, apologia for megalomaniacal outfits like Coca Cola. Coke is a leader among the pack of those who apparently share a neverending pseudo-quest to combine illusory humanitarianism ("Coca-Cola does a great service because it encourages people to take in more and more liquids") with an unquenchable thirst for global market dominance ("until, eventually, the number one beverage on Earth will be soft-drinks-our soft drinks").
Can we contemplate the notion that 'unlimited growth' and 'sustainability' just might be mutually exclusive? Look up Ecological Economics, my friends. I beg you.
I was surprised that that the authors never visited the oldest rainforests in the world, Daintree in Queensland, Australia.
This is a book for those that are realistic and genuine about sustainability.
I would advise any senior managers to take action after reading this book.
My years as a forester taught me many lessons, not so much about the forest but about life. this book is as applicable to foresters as it is to any other people in organisations, even that organisation is your family.
wonderful as the metaphor of the forest is made applicable to and for you!
Most Recent Customer Reviews
Loved the work and the story that Tachi Kiuchi explored in these pagesl.Published 18 months ago by Anthony
This title of this book is an alluring theme but the book is, upon reading, virtually worthless. The analogy between a natural ecosystem and an economic system is clear enough and... Read morePublished on August 7, 2002 by Nottingham
Bill Shireman and Tachi Kiuchi's book is an accessible, well written treatise on the economic and social power of applying natural principles to business. Read morePublished on February 28, 2002
The parallels in the authors' experiences with contemporary business issues are very compelling. This book offers a fresh perspective on some difficult issues, and can give... Read morePublished on February 19, 2002