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Celinda C. Lake

Kellyanne Conway

What Women Really Want: How American Women Are Quietly Erasing Political, Racial, Class, and Religious Lines to Change the Way We Live Paperback – November 15, 2010

by Kellyanne Conway (Author)

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Women are the most powerful force reshaping the future of America. Stronger than political parties, mightier than religious differences, able to leap cultural schisms in a single bound, women are quietly exerting a unified power to make changes in our culture and in commerce, meeting in the middle to achieve their goals. But they’re not using traditional means such as getting together and voting or banging on closed doors to demand equal access. In virtually every arena where American women are causing a sea change, they are bypassing the traditional settings that ignore their needs and are creating parallel circuits, which, in turn, then affect the old standards. Across political, religious, racial, and class differences, this new, vital, female center is heralding the most significant change in American culture in the past century.

Two of the hottest trend-spotters in America—Celinda Lake, a leading political strategist for the Democratic party and one of the nation’s foremost experts on electing women candidates, and Kellyanne Conway, a leading conservative pollster and president and CEO of The Polling Company, INC.™—themselves cross the aisle to reveal the ways in which a newly defined, united power base among women is reshaping the state of our nation much more than the two-sided politics of Left and Right. Using the eye-opening results of interviews, focus groups, and polls (three of which were created especially for this book) that they’ve conducted, Conway and Lake demonstrate how women are getting what they want and need by rejecting outdated traditions and expectations that no longer fit their reality. They are breaking the old rules about when and whether to marry and have children, living fully and equally as singles, and creating flexible, inclusive workplaces that don’t sacrifice family or sanity. They are taking charge of the marketplace, controlling $5 trillion annually as the primary purchasers of homes, cars, appliances, and electronics. They are making their mark at ages twenty, forty, sixty, and beyond, drawing strength, inspiration, and intellectual stimulation from other women.

And that’s just the beginning. In this smart, exhilarating book, Conway and Lake—who often fall on opposite sides of the country’s most polarizing debates—come together to seek out what women buy, what they believe, how they work, how they live, what they care about, what they fear, and what they really want. By delving beneath the radioactive, hot-button issues, Lake and Conway discovered common causes with which women are inventing a new age of opportunity—doing it their way and, in the process, improving life for all Americans.

Print length

336 pages
Language

English
Publisher

Atria
Publication date

November 15, 2010
Dimensions

6 x 0.84 x 9 inches
ISBN-10

0743273834
ISBN-13

978-0743273831
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About the Author

Kellyanne Conway served as senior counselor in President Trump’s White House. She was the founder of the polling company, inc./WomenTrend, a business she had for twenty-one years, and now runs KAConsulting LLC. Kellyanne served as the campaign manager to the Trump-Pence presidential campaign, becoming the first woman to successfully manage such a campaign. She is one of the most quoted and noted pollsters on the national scene. As a “fully recovered” attorney, Kellyanne is licensed to practice law in four jurisdictions. She holds a law degree, with honors, from George Washington University Law School. She is mother to four school-age children.

Celinda Lake is a pollster and political strategist for the Democratic Party, and one of the nation’s foremost experts on electing women candidates and on framing issues to women voters. She is the president of the polling firm Lake Research Partners.

Catherine Whitneyhas coauthored more than fifty books on legal, political, and social issues, including Where Have All the Leaders Gone? and The Weekend That Changed Wall Street. She lives in New York.

Product details

Publisher ‏ : ‎ Atria (November 15, 2010)
Language ‏ : ‎ English
Paperback ‏ : ‎ 336 pages
ISBN-10 ‏ : ‎ 0743273834
ISBN-13 ‏ : ‎ 978-0743273831
Item Weight ‏ : ‎ 14.5 ounces
Dimensions ‏ : ‎ 6 x 0.84 x 9 inches

Best Sellers Rank: #2,689,848 in Books (See Top 100 in Books)
- #681 in Women in Politics (Books)
- #732 in Demography Studies
- #17,482 in Political Ideologies & Doctrines (Books)

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3.7 out of 5

26 global ratings

5 star		43%
4 star		29%
3 star 0% (0%)		0%
2 star		16%
1 star		12%

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Arlingtonian

Fresh, original thinking based on actual survey data--welcome to 2005!

Reviewed in the United States 🇺🇸 on November 25, 2005

Verified Purchase

As a professional political analyst myself, I read absolutely everything I can find by Celinda Lake and Kellyanne Conway, whether written separately or together. It takes two top data mavens of opposite political persuasions to sift through hundreds of actual interviews to tell us what the numbers say, today. The two points I found most interesting were the tremendous growth of women-owned businesses (and women business owners) plus the phenomen of the "sandwich generation"--baby boom women dealing with children and their own retirement plans on the one hand but also with the healthcare and financial affairs of aging parents. Today's women face huge family, financial, and career pressures in a way I, as a man, thought I understood but clearly didn't appreciate properly before reading this book. If you are selling a product, planning a political campaign, or worrried aobut how this nation deals with social security and medicare, I think it is well worth your time.

47 people found this helpful

Helpful

J. V. Crum, III, MBA, JD Founder Conscious Millionaire

A Must Read for ALL Business People

Reviewed in the United States 🇺🇸 on July 5, 2006

Verified Purchase

When I went to law school in the early 80's, 47% of my class was women; however, at that juncture, most women were modeling men. What I noticed was they really didn't own their own power as women. They were more like a female version of men. And, in the 80's, that was true in corporate offices as well. Today, that is all changing. Women are finding their own version of Power.

The majority of my market is women - I built my own companies and today I work with small business entrepreneurs who want to create millionaire success while being true to their core values and doing something that brings them a sense of passion and purpose. That fits the woman profile.

I purchased "What Women Really Want" because a highly successful woman friend (entrepreneur/investor) recommended it. This is a true treasure trove - it is filled with information that EVERY business owner or professional who serves women NEEDS to know!

This book has information I haven't found anywhere else - the specifics are almost endless. The theme is clear: women are coming into their own power on their own terms - and they are finding ways to express their own unique selves and needs in every aspect of what they do, from how they live their lives, to how they run their businesses and how they enjoy their relaxation time.

I strongly suggest that if you serve women or just want to know more about women in the 21st Century that you buy this book today.

J V Crum, III

President / Founder

Conscious Millionaire Institute, LLC

32 people found this helpful

Helpful

Sandra R Wallace

Out of date and dry

Reviewed in the United States 🇺🇸 on August 4, 2017

Verified Purchase

I read this book this year (2017) and most of the data in it is now outdated. I was looking forward to reading the book because I was hoping to get some insight into what makes Kellyanne Conway tic, as well as the political analyst side of things from both Kellyanne and Celinda Lake. Instead the book was just quite a bit of raw data and cursory conclusions without too much useful analysis. I found it very dry and hard to get engaged with. I was disappointed as I expected more.

7 people found this helpful

Helpful

Jacquelyn L. Elder

Seemed heartening that two intelligent women of differing views could work together on this ...

Reviewed in the United States 🇺🇸 on May 21, 2017

Verified Purchase

Surprisingly fair representation of diverse groups and opinions. Seemed heartening that two intelligent women of differing views could work together on this to create a more complete picture of current women's outlook than I ever remember.

4 people found this helpful

Helpful

Galen K.

Great book

Reviewed in the United States 🇺🇸 on December 25, 2016

Verified Purchase

Spectacular book. Really informative. Only reason for the 4 rating is the amount of overwhelming data sometimes slows the reading.

11 people found this helpful

Helpful

Pat Hux

I Bit Boring

Reviewed in the United States 🇺🇸 on February 14, 2017

Verified Purchase

I expected a book that read more like a book and less like a research paper and finding. Found it boring after a few chapters. But the information is valid. I liked that.

2 people found this helpful

Helpful

Robert T Spellman

Five Stars

Reviewed in the United States 🇺🇸 on October 28, 2017

Verified Purchase

Very informative.

4 people found this helpful

Helpful

TheGoddessDiaries

Two Stars

Reviewed in the United States 🇺🇸 on January 30, 2017

Verified Purchase

Considering these polls were conducted over a decade ago, this data is no longer relevant. I read this book on the wake of the election because I wanted to understand who this woman (Kellyanne Conway). I didn't understand how someone who worked in the world of data and analytics could be so untruthful. Turns out, data doesn't lie, people do. Now, in the wake of the Cambridge Analytica scandal it is all becoming clear the extent to which she was involved.

12 people found this helpful

Helpful

Top reviews from other countries

Amazon Customer

Interesting but far from scientific or actually useful

Reviewed in Germany 🇩🇪 on January 23, 2017

Verified Purchase

The most important part of a book based on surveys is to know how those surveys were consucted. Lake and Conway surveyed 800 women in a first poll and 800 women and 400 men in a second poll. There are too many factors not taken into account for their materials to have any scientific claim. Whilst an interesting idea, this book is yet another failed attempt at type casting human beings into a few simple categories. The fact that this book is now older than 10 does not help, of course.
Don't waste your time, if you are hoping to get scientific facts. Yes, there are some interesting points being made but it generally lacks precise definitions and explanations of methods.

One person found this helpful

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