Enter your mobile number below and we'll send you a link to download the free Kindle App. Then you can start reading Kindle books on your smartphone, tablet, or computer - no Kindle device required.
Getting the download link through email is temporarily not available. Please check back later.

  • Apple
  • Android
  • Windows Phone
  • Android

To get the free app, enter your mobile phone number.

Buy Used
$1.50
+ $3.99 shipping
Used: Very Good | Details
Sold by BookGuyz
Condition: Used: Very Good
Comment: Little Shelf Wear. 100% Tracking provided. A++++ customer service...
Have one to sell? Sell on Amazon
Flip to back Flip to front
Listen Playing... Paused   You're listening to a sample of the Audible audio edition.
Learn more
See this image

What Women Want: The Global Market Turns Female Friendly Hardcover – Bargain Price, July 6, 2010

3.4 out of 5 stars 32 customer reviews

See all 13 formats and editions Hide other formats and editions
Price
New from Used from
Kindle
"Please retry"
Hardcover, Bargain Price, July 6, 2010
$2.96 $1.50

This is a bargain book and quantities are limited. Bargain books are new but could include a small mark from the publisher and an Amazon.com price sticker identifying them as such. Details

Best Books of the Month
See the Best Books of the Month
Want to know our Editors' picks for the best books of the month? Browse Best Books of the Month, featuring our favorite new books in more than a dozen categories.
click to open popover

Special Offers and Product Promotions


Editorial Reviews

From Booklist

Despite continued pay inequities, in 2005 young women under 30 earned more than men for the first time in U.S. history, signaling greater influence in the consumer market. Underhill, founder of Envirosell, Inc., marketer to major retailers, draws on market research and personal observations to detail the ways that women are influencing design, marketing, and service in industries from car manufacturing to architecture to banking. What do women want? Cleanliness, control, safety, and consideration. Women are behind the growth in the health-food industry, new urbanist communities that offer the geographic closeness of cities and the safety of suburbia, and contemporary kitchens with open plans and appliances geared toward convenience. Underhill notes that trends continue to favor the influence of women with the reduction of the manufacturing sector that needs muscle, greater control over women’s reproductive lives, and an education system that suits girls more than boys. Underhill offers good insights, though his tone seems a bit off sometimes, and female readers are likely to wonder how the same material might have yielded different insights from a woman writer. --Vanessa Bush

Review

“With wit, razor-sharp analysis and a better understanding of what women want than most of us have – or at least realize we have. It will make female consumers think differently about their shopping and, hopefully, encourage stores to sell a whole lot differently.”

—Jayne O’Donnell, retail and consumer reporter, USA Today



"Underhill makes these fascinating details even more fun to read with a conversational, sometimes comic tone."

St Louis Post Dispatch

“What Do Women Want? A man who gets it. Meet the wise, witty and only occasionally geeky Paco Underhill, who explained to me why I prefer curved shower curtains.”

—Christine Lehner, author of Absent a Miracle and What to Wear to See the Pope.

“What Women Want is not just a great marketing book, it is an astounding study of the socio-economic forces of the last fifty years. Paco Underhill blends social history with scientific data in a sensitive volume that is a must-read for anyone who wants to sell anything. Period.”—Susy Korb, Brand Strategist, Harry Winston

"Underhill shows himself to be both an amiable and a knowledgeable guide to the shifting retail landscape."

Wall Street Journal

NO_CONTENT_IN_FEATURE

New York Times best sellers
Browse the New York Times best sellers in popular categories like Fiction, Nonfiction, Picture Books and more. See more

Product Details

  • Hardcover: 224 pages
  • Publisher: Simon & Schuster (July 6, 2010)
  • Language: English
  • ISBN-10: 1416569952
  • ASIN: B0048ELF6C
  • Product Dimensions: 9.5 x 6.2 x 0.8 inches
  • Shipping Weight: 13.6 ounces
  • Average Customer Review: 3.4 out of 5 stars  See all reviews (32 customer reviews)
  • Amazon Best Sellers Rank: #1,706,338 in Books (See Top 100 in Books)

Customer Reviews

Top Customer Reviews

By takingadayoff TOP 500 REVIEWERVINE VOICE on July 6, 2010
Format: Hardcover
Having enjoyed and learned a lot from retail expert Paco Underhill's previous two books, Why We Buy: The Science of Shopping--Updated and Revised for the Internet, the Global Consumer, and Beyond and Call of the Mall: The Geography of Shopping by the Author of Why We Buy, I was pleased to see he has another book out. Despite the cringe-worthy title, I wanted to give Underhill the benefit of a doubt. In What Women Want: The Global Marketplace Turns Female-Friendly, he makes the observation that women do a lot of shopping and not just for clothes and food. They have a say in big ticket items like cars and houses and appliances. Many women are not even married, they work for a living, and buy their own houses, cars, and appliances. Hear me roar.

It's a sure bet that Underhill didn't write this book for women at all. He uses awkward phrasing, making it sound as if he's reporting anthropological findings about a colony of exotic specimens with quaint shopping habits. He shies away from the word "woman" most of the time, opting for "female" and "female of the species."

His major finding is that women like things clean. Clean stores, clean hotel rooms, clean restrooms. Here's a flash for you retailers out there - men like things clean too.

There are some useful nuggets in the book, if you're willing to wade through frequent speculations that women like curvy surfaces as opposed to more manly straight edges. For instance, in the chapter about hotels, Underhill notes that women are more concerned with security than men are.
Read more ›
3 Comments 39 people found this helpful. Was this review helpful to you? Yes No Sending feedback...
Thank you for your feedback.
Sorry, we failed to record your vote. Please try again
Report abuse
Format: Hardcover Verified Purchase
I love Paco's work. I'm a Paco fan. His company and insights are remarkable. This book, however, is far from insightful...except for his observations related to Best Buy.

I preordered the book and waited in expectation for the day it arrived. I kept reading page after page wishing a golden gem would appear. "Why We Buy" is a great book with solid research that support his findings. This is a wandering, unorganized, pointless collection of thoughts that would be concluded by anyone who spends a day with their wife or close female friend.

Paco's and Envirosell's work deserves a better representation than this random collection of thoughts...

My wife, knowing that I'm a huge Paco fan, read the book before I could get to it. It took her less than a casual day's reading and she concluded that the introduction is more valuable than the actual content.

Women want: 1)cleanliness, 2)control, 3)safety, 4)you to be considerate...Now, stop there. The essence of the book has now been shared. Avoid the wandering remainder of the book.
Comment 29 people found this helpful. Was this review helpful to you? Yes No Sending feedback...
Thank you for your feedback.
Sorry, we failed to record your vote. Please try again
Report abuse
Format: Hardcover
Paco Underhill is a retail anthropologist. He studies, for example, traffic patterns inside grocery stories. He's the kind of guy who's responsible for why milk is at the back of the store, what appears on the end caps of each aisle, why some cereal goes on the bottom shelf and some on the top ... It's fascinating stuff. In fact, two of my favorite books are his previous ones, Why We Buy: The Science of Shopping--Updated and Revised for the Internet, the Global Consumer, and Beyond and Call of the Mall: The Geography of Shopping by the Author of Why We Buy.

This book has some of that in it. For example, he does well taking us around hotels, electronics stores, casinos, and clothing stores, and all with a special eye to female consumers. For example, ever think of a drug store as the female equivalent of the much more markedly male convenience store? Makes a lot of sense.

Unfortunately, the rest of the book comes nowhere close to these passages, or to his other books. Instead, what we get are rambling musings, with no real data to back them up. These cover areas that aren't suited to his retail approach - houses, kitchens, bathrooms - as well as others that might be - gyms, farmer's markets ...

Now, I would have been fascinated by what his research told us about these topics. And, yes, he's an interesting guy, a great writer, and certainly knows whereof he speaks. But, in the end, it's really mostly just musings.

Actually, the overall impression I got with this effort was that Underhill may have simply been "phoning this one in.
Read more ›
Comment 8 people found this helpful. Was this review helpful to you? Yes No Sending feedback...
Thank you for your feedback.
Sorry, we failed to record your vote. Please try again
Report abuse
Format: Kindle Edition Verified Purchase
I enjoyed and was able to take valuable information from 'Why We Buy' and I assumed that this would be another great book. I was wrong. I have only stopped reading a book part way through and put it away forever a couple of times in my life and this appears to be one of them. At 25% of the way through the book I have found it to be entirely pointless ramblings.
Comment One person found this helpful. Was this review helpful to you? Yes No Sending feedback...
Thank you for your feedback.
Sorry, we failed to record your vote. Please try again
Report abuse
Format: Hardcover Verified Purchase
Let me start by saying that I absolutely loved Why We Buy, so compared to that book, I found this one disappointing. What Women Want provides a lot of interesting observation about women's shopping techniques and desires, broken out by categories such as beauty, food, and clothing. I finally, for example, have a better understanding of why my wife and daughters hate the idea of a make over in Nordstrom, which previously i thought was a female thing.

There are certainly a number of interesting observations and thoughts in the book, and it is easy to read, but it lacks the same "Wow" factor of Why We Buy, which came across as much more research based. This book, by contrast, is more anecdotal, and while it contains a number of interesting observations, it just doesn't have nearly the same depth of research or value.

Certainly, the next time I'm in a changing room, department store, or electronics store i will look and think hard about his observations, but I sure would have wished for a lot more, given how many "aha" moments I had from Why We Buy.

Worth reading? Sure, especially if you are involved in the retail sector. But I might go for The X and Y Of Buy instead.
Comment One person found this helpful. Was this review helpful to you? Yes No Sending feedback...
Thank you for your feedback.
Sorry, we failed to record your vote. Please try again
Report abuse

Most Recent Customer Reviews


Pages with Related Products. See and discover other items: business marketing