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What Women Want: The Global Market Turns Female Friendly Hardcover – Bargain Price, July 6, 2010
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Despite continued pay inequities, in 2005 young women under 30 earned more than men for the first time in U.S. history, signaling greater influence in the consumer market. Underhill, founder of Envirosell, Inc., marketer to major retailers, draws on market research and personal observations to detail the ways that women are influencing design, marketing, and service in industries from car manufacturing to architecture to banking. What do women want? Cleanliness, control, safety, and consideration. Women are behind the growth in the health-food industry, new urbanist communities that offer the geographic closeness of cities and the safety of suburbia, and contemporary kitchens with open plans and appliances geared toward convenience. Underhill notes that trends continue to favor the influence of women with the reduction of the manufacturing sector that needs muscle, greater control over women’s reproductive lives, and an education system that suits girls more than boys. Underhill offers good insights, though his tone seems a bit off sometimes, and female readers are likely to wonder how the same material might have yielded different insights from a woman writer. --Vanessa Bush
“With wit, razor-sharp analysis and a better understanding of what women want than most of us have – or at least realize we have. It will make female consumers think differently about their shopping and, hopefully, encourage stores to sell a whole lot differently.”
—Jayne O’Donnell, retail and consumer reporter, USA Today
"Underhill makes these fascinating details even more fun to read with a conversational, sometimes comic tone."
—St Louis Post Dispatch
“What Do Women Want? A man who gets it. Meet the wise, witty and only occasionally geeky Paco Underhill, who explained to me why I prefer curved shower curtains.”
—Christine Lehner, author of Absent a Miracle and What to Wear to See the Pope.
“What Women Want is not just a great marketing book, it is an astounding study of the socio-economic forces of the last fifty years. Paco Underhill blends social history with scientific data in a sensitive volume that is a must-read for anyone who wants to sell anything. Period.”—Susy Korb, Brand Strategist, Harry Winston
"Underhill shows himself to be both an amiable and a knowledgeable guide to the shifting retail landscape."
—Wall Street Journal
Top customer reviews
The book really picks up when Paco begins to discuss the relationship between women consumers, stores, and the executives making the decisions. He points out a lot of things that could be changed to make stores feel more inviting to women. He gives examples of certain things that women want and/or do while in a store and how that affects their shopping experience. He breaks the book down by type of store and goes through them with a fine tooth comb.
A great read for anyone interested in Paco's work, just dont give up after the first couple of chapters.
Paco may be -- in fact IS -- the pre-eminent 'retail scientist' operating in business today. He virtually invented his business and has a profound understanding of how products, people and services meet. They are the subject of this book.
Paco's writing style makes for easy, engaging, make-you-smarter reading. And his numerous, profound observations about lifestyle, retail and selling will set off lightbulbs in your brain. Not to mention that Paco himself is a most interesting and engaging man, as is his business and professional approach. He - they - come alive on the pages. You're bound to be glad you met up with this most interesting man, the fascinating information he conveys in such readable form, and that you've read this book!
I preordered the book and waited in expectation for the day it arrived. I kept reading page after page wishing a golden gem would appear. "Why We Buy" is a great book with solid research that support his findings. This is a wandering, unorganized, pointless collection of thoughts that would be concluded by anyone who spends a day with their wife or close female friend.
Paco's and Envirosell's work deserves a better representation than this random collection of thoughts...
My wife, knowing that I'm a huge Paco fan, read the book before I could get to it. It took her less than a casual day's reading and she concluded that the introduction is more valuable than the actual content.
Women want: 1)cleanliness, 2)control, 3)safety, 4)you to be considerate...Now, stop there. The essence of the book has now been shared. Avoid the wandering remainder of the book.
Thia book brinca some good cases, but if you are studying the changes on The society, specially The female new role, it will not being you some New perspectives.
But if you're starting to study this issues, that's a good book and it worth reading blecaute it brings some good exemples of female consumer behavior.
If you are in marketing (as I have been for 30 years) and hope to get new insights into marketing to women, you will not find them between the pages of this book.
Most recent customer reviews
Hats, both fedora and pillbox, off to Mr.Read more