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What Would Google Do? Hardcover – January 27, 2009

4.1 out of 5 stars 188 ratings

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Editorial Reviews

From Publishers Weekly

This scattered collection of rambling rants lauding Google's abilities to harness the power of the Internet Age generally misses the mark. Blog impresario Jarvis uses the company's success to trace aspects of the new customer-driven, user-generated, niche-market-oriented, customized and collaborative world. While his insights are stimulating, Jarvis's tone is acerbic and condescending; equally off-putting is his pervasive name-dropping. The book picks up in a section on media, where the author finally launches a fascinating discussion of how businesses—especially media and entertainment industries—can continue to evolve and profit by using Google's strategies. Unfortunately, Jarvis may have lost the reader by that point as his attempt to cover too many topics reads more like a series of frenzied blog posts than a manifesto for the Internet age. (Jan.)
Copyright © Reed Business Information, a division of Reed Elsevier Inc. All rights reserved.

From Booklist

Jarvis, columnist and blogger about media, presents his ideas for surviving and prospering in the Internet age, with its new set of rules for emerging technologies as well as industries such as retail, manufacturing, and service. We learn that customers are now in charge, people anywhere can find each other and join forces to support a company’s efforts or oppose them, life and business are more public, conversation has replaced marketing, and openness is the key to success. Jarvis’ other laws include being a platform (help users create products, businesses, communities, and networks of their own); hand over control to anyone; middlemen are doomed; and your worst customer is your best friend, and your best customer is your partner. Jarvis offers thought-provoking observations and valuable examples for individuals and businesses seeking to fully participate in our Internet culture and maximize the opportunities it offers. It is unclear what role Google played, if any, in the preparation of this book, which provides excellent advertising for the company. --Mary Whaley

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Customer reviews

4.1 out of 5 stars
4.1 out of 5
188 customer ratings
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Reviewed in the United States on March 4, 2009
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Reviewed in the United States on September 10, 2009
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Reviewed in the United States on May 27, 2009
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Top international reviews

Mark Pack
4.0 out of 5 stars Wrong question but interesting answers
Reviewed in the United Kingdom on October 28, 2010
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B. A. Howard
2.0 out of 5 stars Nothing more than an OK read if you skip the first few chapters
Reviewed in the United Kingdom on December 14, 2010
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Tim Evans
5.0 out of 5 stars Practical and Insighful Advice of how to leverage the best of Google's thinking
Reviewed in the United Kingdom on September 23, 2014
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Manuel Zafra
5.0 out of 5 stars Essential for internet business lovers
Reviewed in the United Kingdom on July 28, 2014
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pete
4.0 out of 5 stars Thoughy provoking,
Reviewed in the United Kingdom on November 18, 2013
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5.0 out of 5 stars Great Book.
Reviewed in the United Kingdom on August 28, 2013
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Desi420
5.0 out of 5 stars Brilliant book
Reviewed in the United Kingdom on January 26, 2012
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Steve W
3.0 out of 5 stars Three Stars
Reviewed in the United Kingdom on August 4, 2014
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R. W. Bromley
4.0 out of 5 stars I think he is on the right track here
Reviewed in the United Kingdom on April 24, 2014
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Stephan Powell
5.0 out of 5 stars He knows all about social networks and puts it into into perspective for normal users.
Reviewed in the United Kingdom on May 19, 2013
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5.0 out of 5 stars Good!
Reviewed in the United Kingdom on July 14, 2014
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Ankur
2.0 out of 5 stars Somewhat disappointing
Reviewed in India on September 9, 2016
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Oliver Völckers
3.0 out of 5 stars Phantasievoll, aber mit wenig überzeugenden Schlussfolgerungen
Reviewed in Germany on January 26, 2010
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Prithu De
5.0 out of 5 stars A great eye opener
Reviewed in India on December 6, 2013
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agz78
2.0 out of 5 stars Letra enana
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