From the Author
"I rely far more on gut instinct than researching huge amounts of statistics." - Richard Branson, CEO Virgin Group
Top business people "listen to their gut" to succeed faster. But how do you learn and improve your intuition in hours rather than decades?
WWIT (What Would It Take) is a powerful business intuition tool. It lets you solve problems and delete worries fast. Don't be deceived by its simplicity.
For example, if you ask,
- "what would it take to improve our customer service" or
- "what would it take to have a joyful and successful project meeting this year?" or
- "what would it take to solve this problem in the next hour?" or
- "what would it take to earn 10% more this year?"
Just stop reading for a few seconds and try it out yourself on a current problem that you have. Come back to this section when you're ready.
I imagine you got some ideas immediately. If not, don't worry. I explain in the book how to use it in more detail to get the most results.
How it works
WWIT is a way to shift the focus of your mind away from the problem and onto solutions. I believe it also activates our intuition and subconscious to jump forward to finding big answers, rather than working hard to figure out solutions made up of logical steps.
The phrasing of WWIT is interesting as it focuses on actions to achieve the goal in mind (the Take part), and the Would part focuses on the idea that solutions are possible.
WWIT is powerful because instead of focusing on the problem and worrying about it, you are now focusing your brain on finding solutions. It is like you put a question into Google and then Google goes off to make the search and you quickly get useful answers. You put WWIT into your brain with a question, and your brain starts searching for answers (even if you don't think you know of any solutions right now).
You can read more on WWIT and 4 other powerful business intuition tools in the book.