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Whatcha Gonna Do with That Duck?: And Other Provocations, 2006-2012 Hardcover – December 27, 2012
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About the Author
Seth Godin is the author of thirteen international bestsellers that have changed the way people think about marketing, the ways ideas spread, leadership and change including Permission Marketing, Purple Cow, All Marketers are Liars, The Dip and Tribes. He is the CEO of Squidoo.com and a very popular lecturer. His blog, www.sethgodin.typepad.com, is the most influential business blog in the world, and consistently one of the 100 most popular blogs on any subject.
Top customer reviews
Most blogs, mine included, are topical and timely but also short lived. However, the selection and organization of Godin's blog entries makes for an easily accessible, inspirational and thought provoking book. By putting these all together, in short order and organized, the book creates food for thought rather than being a chronological recitation of past work.
Godin's credentials as an innovator, observer, and antagonist for change are well established. This collection of posts lets you see into Godin's mind a little bit better through their topic, repetition of terms, and direction. The combination does more than have you chuckle at a good turn of phrase or witty observation. It gets you to think and hopefully to act.
While I saw someone reading this book on an airplane, the books physical heft makes travelling with it difficult. I am reading the book at home, in little snippets as I have a break during the day and at night before going to bed. Here the short format and engaging style are very effective. Reading it in short spurts also helps avoid a `mental twitching' that jumping from subject area to subject area can produce.
Godin's advice and insight throughout the blog-book are aimed at getting you to realize and activate your own talents, motivation, interests and engage in the world. Most of his posts conclude with a specific call to action that a point out the time to start is NOW!
Godin's work proves that the blog can be as legitimate a form of writing as the poem, short story or other narrative forms. Highly recommended and thoroughly enjoyed.