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Whatever You Think Think The Opposite Paperback – International Edition, March 28, 2006
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From Publishers Weekly
Referring to his first book, It's Not How Good You Are, It's How Good You Want to Be, Arden describes himself as "author of world's bestselling book," ably demonstrating one nugget of wisdom to be found in his latest: "Great people have great egos; maybe that's what makes them great." Otherwise, the book suggests that Arden is less a great person (or a great author) than a great former creative director at advertising powerhouse Saatchi and Saatchi. In the restrictive, often repetitive genre of management by aphorism, Arden is an original: master of the snappy maxim and eye-catching graphic, Arden advocates unconventional thinking, skipping college, taking risks, being outrageous and failing dramatically. Missing is a page in this book emblazoned "Take my advice with a grain of salt," or "Triumph for an advertising copywriter may be disaster for an accountant." Nevertheless, Mr. Arden's books are a pleasure to peruse. His writing is spare, clever, brisk and pointed. Illustrations are clean and witty. Think you whatever, this book is a natty little addition to the business bookshelf.
Copyright © Reed Business Information, a division of Reed Elsevier Inc. All rights reserved. --This text refers to an alternate Paperback edition.
About the Author
'Brilliant, bad, charming, irascible and totally off the wall, Paul Arden is an original with extraordinary drive and energy, blessed with a creative genius allied to a kind of common sense that just isn't, well, common' Roger Kennedy, Saatchi & Saatchi Paul Arden spent 14 years as the Executive Creative Director at Saatchi & Saatchi. He was responsible for some of the UK's most successful advertising campaigns - British Airways, Silk Cut, Anchor Butter, InterCity and Fuji. In 1993 he set up the film production company Arden Sutherland-Dodd. His first book sold over half a million copies. He has a weekly column in the Independent and recently opened a photographic gallery in his hometown, Petworth.
Top customer reviews
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I am taking all sorts of classes - music, writing, painting, investing (so I do not waste any money and do not stress out about having the summer off), meditation, tai chi.
I read through this book once. Now I am taking a page a day, and journaling my own thoughts to what I have read. What I am finding out is that I am birthing a different person from a month ago, a year ago, a decade ago. And that new person will have something fun and wonderful to offer in the new work I choose that brings me joy.
I highly recommend this book if you feel your creativity has abandoned you. Your mojo has not left you - it is just waiting for you to awaken it from a long nap and for you to start playing together again.
I may have rated the book a little higher if I wasn't a voracious reader and have read similar books already. I think this book is good and inspirational for people just beginning to read "how to think/learn faster" style books.
If you want more depth and have time to invest in a longer book, I recommend something like "5 Elements of Effective Thinking" where it covers a lot of the same topics talked about in this book but in more detail.