- Paperback: 266 pages
- Publisher: Morgan James Publishing (December 10, 2015)
- Language: English
- ISBN-10: 1630475246
- ISBN-13: 978-1630475246
- Product Dimensions: 5.5 x 0.6 x 8.5 inches
- Shipping Weight: 12.6 ounces (View shipping rates and policies)
- Average Customer Review: 5.0 out of 5 stars See all reviews (15 customer reviews)
- Amazon Best Sellers Rank: #1,655,557 in Books (See Top 100 in Books)
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So, What's the Bottom Line?: 76 Proven Marketing Tips & Techniques for Building Your Business and Personal Brand Paperback – December 10, 2015
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"Job well done...a simple quick read with tangible to-do's and lessons for those who are starting out or for those who have been in the business for years."
"I enjoyed this book immensely. It's filled with fascinating insights and practical strategies to take any business to the next level and beyond."
"'So, What's the Bottom Line?' is an indispensable resource for anyone looking to make a mark in today's world. It is as engaging as it is educational - the type of book you read in a single setting, and ten re-read at a snail's pace."
"What Yitzchok Saftlas has done, is design a compass to guide the experienced executive or the marketing novice through any step in planning or organizing a selling strategy."
"Yitzchok Saftlas's new book, "So, What's the Bottom Line?" is already proven to be an indispensable resource and a book I will turn to time and time again. Thank you, Yitzchok, for having the vision to write such an amazing guide. I love the Bottom Line Action Steps at the end of each tip! My favorite is on page 44: "Choose words wisely -- the right words can make all the difference in the world." You truly are a master of marketing!"
About the Author
Yitzchok Saftlas, founder and president of Bottom Line Marketing Group, has helped hundreds of corporate, political, and nonprofit clients build their brands since 1989. His education at Fashion Institute of Technology (NYC), combined with over 25 years of experience in marketing and advertising, has served as a springboard for his weekly radio show, Mind Your Business on 77WABC. In addition to speaking engagements, he pens a marketing and business column in Yated, a weekly national newspaper.
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