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What's Your Green Goldfish? Beyond Dollars: 15 Ways to Drive Employee Engagement and Reinforce Culture by [Phelps, Stan]
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4.9 out of 5 stars 21 customer reviews

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Length: 195 pages Word Wise: Enabled Enhanced Typesetting: Enabled
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Editorial Reviews

About the Author

Stan Phelps is an “experience architect”, author, professor and popular keynote speaker. He believes that marketing must focus on differentiation to win the hearts of both employees and customers. Stan motivates audiences with his insatiable desire to create meaningful change in marketing.

Having authored two books and collected over 2,000 examples of purple / green goldfish, he’s fluent in illustrating complex business concepts, communicating in ways that resonate, provoking creative thought and innovation.

His professional background spans a 20 year career working with global brands including adidas, IMG and the PGA of America. Stan honed his skills working as Chief Solutions Officer for seven years at the award-winning experiential marketing agency Synergy.

Stan is currently the CMO (Chief Measurement Officer) at 9 INCH marketing, an organization that believes today’s leaders need to think differently about marketing, employee engagement and corporate culture.

Driven by client objectives and inspired by bold vision, Stan works with clients to create keynotes, breakout sessions and workshops that are memorable and on brand, inspiring businesses to become talkable by design. The result: programs that win BIG.


Product Details

  • File Size: 899 KB
  • Print Length: 195 pages
  • Simultaneous Device Usage: Unlimited
  • Publication Date: March 24, 2013
  • Sold by: Amazon Digital Services LLC
  • Language: English
  • ASIN: B00C11XJ7W
  • Text-to-Speech: Enabled
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  • Word Wise: Enabled
  • Lending: Enabled
  • Enhanced Typesetting: Enabled
  • Amazon Best Sellers Rank: #749,251 Paid in Kindle Store (See Top 100 Paid in Kindle Store)
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Customer Reviews

Top Customer Reviews

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Stan Phelps's new book, What's Your Green Goldfish: Beyond Dollars: 15 Ways To Drive Employee Engagement And Reinforce Culture, highlights the best ways to develop outstanding cultures for organizations. Stan cleverly crowdsourced the examples in this book, enlightening us on companies which are not the typical ones. In example after example, Stan inspires the reader to think of creative, sincere and unique ways to reward employees, create amazing cultures, and as a result deliver an exceptional and memorable customer experience. I literally FLEW through this - and know I will be returning to it all the time. How can you read about all these amazing and creative cultures without getting a whole slew of ideas for your own organization? (Hint: You can't.)

Creating a powerful culture is about helping your best employees feel so engaged they will remain loyal. Workers are expensive and difficult to replace. Keeping your best ones is in your company's best interest. WYGG is about understanding that money as a motivator is not the aim - it's the special things companies do to help their cultures thrive.

A few favorites from the examples:

Semco, a Brazilian manufacturer, has had some years where employee turnover has been as low as 1%, thanks to several innovative cultural ideas. They don't let employees sit in the same place for two days in a row. This encourages more collaboration and helps prevent managers from micromanaging.
Google's Conference Bike has four wheels and five riders, perfect for team-building.
ZocDoc forgoes fancy furniture to stay frugal, but caters lunch for workers. Part of the motivation is to help "ZocDoc-ers" from various departments get to know each other.
Morningstar offers sabbaticals of six weeks paid time off every four years.
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Format: Paperback
For years now, I've been sharing a basic truth with my audiences and readers: In business, doing the right thing pays. Because let's face it: you can tell someone the truth until your throat is raw. Until they own it for themselves, you're wasting your time, and theirs.
Fortunately, even the most intelligent of we humans respond well to two types of new information: that which is simple, and real-life examples.
So imagine my delight when my friend Stan Phelps began his Goldfish project a few years ago! Every day, it seemed, he would post on his blog a new example of what he called "marketing lagniappe", or the little things that make a world of difference. He set out to collect 1,001 examples, and asked his robust social media network for help.
The results of this initial (brilliantly crowd sourced) research are available in his first book, What's Your Purple Goldfish. Purple Goldfish is all about customer service. Chances are good you've already read it. I claim his new What's Your Green Goldfish book - takes you one deeper.
Here's how:
What turns customers on is sincerity: employee love of their company, or "engagement", in other words. That is where the Green Goldfish comes into play.
If you want to inspire your employees to love your company, and if you're smart enough to realize money can't buy you love, then you need real-life, uber-successful examples from real-life, uber-profitable companies. What's Your Green Goldfish provides examples from hundreds of companies.
Some are firms you already know. For instance:
* Facebook gives employees a $4,500 bonus for having a baby - just when they need it most!
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Format: Paperback
I never thought that Stan Phelps could top the revolutionary ideas in "What's Your Purple Goldfish?" But I was dead wrong. This is hands down one of the best books on employee relations I have ever read. The research Stan has done exhaustively and poignantly demonstrates that how organizations treat their employees is a key determinant in their success in the marketplace. The book is filled with hundreds of stories seamlessly woven from the 1,001 Stan collected about companies who invest in their employees.

I highly recommend this book for HR managers and team leaders. That being said, I offer a word of caution. Stan's message is not for the faint of heart. Don't read this book unless you actually intend to implement its ideas. This isn't a book for HR folks that are just trying to concoct a mission statement or develop policies. This is a book for HR folks who truly want to tap into the power of their employees to revolutionize their organizations. My absolute favorite quote in the book, "Culture trumps strategy and principles beat rules." If you don't believe this maxim, don't bother reading the book. It will probably just irritate you.

But if you are brave enough, this book is the perfect rule book for HR professionals. I have always believed that your employees are your most important customers. If you treat your employees well enough, they will become advocates more so than they are hired hands. As Stan says, "Employees are the bedrock of your organization. You would be better served taking compensation out of the equation and thinking of them as volunteers." Are those the kind of employees you want? Find out how to get them. Not from Stan, but rather from the countless successful companies whose stories he has compiled in this book. This is how do it. Read. Follow. And enjoy your success.
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