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What's Mine Is Yours: The Rise of Collaborative Consumption Hardcover – September 14, 2010
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From Publishers Weekly
Business consultant Botsman and entrepreneur Rogers track the rise of a fascinating new consumer behavior they call "collaborative consumption." Driven by growing dissatisfaction with their role as robotic consumers manipulated by marketing, people are turning more and more to models of consumption that emphasize usefulness over ownership, community over selfishness, and sustainability over novelty. A number of new businesses have emerged to serve this new market, exploiting the ability of the Internet to create networks of shared interests and trust and to simplify the logistics of collective use. Businesses such as bike-sharing service BIXI; toy library BabyPlays; solar power service SolarCity; and the Clothing Exchange, a clothing swap service, help users enjoy products or services without the expense, maintenance hassle, and social isolation of individual ownership. Part cultural critique and part practical guide to the fledgling collaborative consumption market, the book provides a wealth of information for consumers looking to redefine their relationships with both the things they use and the communities they live in.
Copyright © Reed Business Information, a division of Reed Elsevier Inc. All rights reserved.
“Part cultural critique and part practical guide to the fledgling collaborative consumption market, the book provides a wealth of information for consumers looking to redefine their relationships with both the things they use and the communities they live in.” (—Publishers Weekly)
“Collaborative consumption is an ideal signalling device for an economy based on electronic brands and ever-changing fashions.” (—The Economist)
“This is an inspiring book about innovating entrepreneurs in an economy where people are seeking ways to connect with each other- through business.” (—Delta Sky)
“The latest buzzword and trend is defining how we do business in the new millennium” (—Vogue Australia)
“[T]he authors have laid out the social and economic logic for collaborative consumption with such religious fervour and zeal that one can’t help but become converted to this new world order.” (—Edwards Magazine Bookclub)
“The authors give hundreds of examples of how people are finding new ways to share and exchange value…[T]he book is packed with some pretty interesting statistics…If you’re unaware of what’s happening in the peer-to-peer exchange space, this book will quickly bring you up to speed.” (—Emergent by Design)
“What can the next wave of collaborative marketplaces look like? Botsman and Rogers answer this question in a highly readable and persuasive way. Anyone interested in the business opportunities and social power of collaboration should consider reading this book.” (—Tony Hsieh, author of Delivering Happiness and CEO of Zappos.com, Inc.)
“People are normally trustworthy and generous, and the Internet brings the good out far more than the bad. We’re seeing an explosion of modest businesses where people help each other out via the Net, and What’s Mine is Yours tells you what’s going on, and inspires more of the same.” (—Craig Newmark, founder of craigslist)
“Rachel Botsman and Roo Rogers have offered a convincing, charming and in every sense collaborative account of how the new networks that have disrupted our lives are also likely to alter them, and entirely for our good.” (—Adam Gopnik, author of Paris to the Moon and Through the Children's Gate)
“Amidst a thousand tirades against the excesses and waste of consumer society, What’s Mine Is Yours offers us something genuinely new and invigorating: a way out. Anyone interested in the emerging economics and culture of collaboration will want to read this profoundly hopeful book.” (—Steven Johnson, author of The Invention of Air and The Ghost Map)
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Top customer reviews
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She makes the topic engaging and enjoyable through the usage of excellent examples but also a strong and compelling basis of discussion. The social and collaborative economy is a rapidly growing part of everything we experience as consumers but also leaders.
Rachel challenges the reader to move out of their comfort zone and shift their mindset to the future (present) of consumption.
Highly recommended book for anyone in leadership positions in any enterprise.
On the downside, the book contains a few too many openers like "Doris Swetzell was a successful academic but knew there was more to life, so she started "Share a moggie", a web-based outfit that loans cats to those who want a cat experience but not the fuss of cat ownership" (OK I admit, I just made this one up). But that sort of thing. While we need to know real case studies, I felt a bit slugged out with the number here.
But overall, this is a great book. I read it on a long haul flight from Auckland to Vancouver (feeling guilty about the airmiles I was clocking up). So to learn how to mitigate the environmental effect of other aspects of my consuming lifestyle by collaboratively consuming (and enjoying it) helped to assuage my conscience.
Once you read the book all the news items and RSS feeds you get about Collaborative Consumption will now make a whole lot more sense!
The various commentators in the media who are trying to rely the concept as 'news' just don't get the essence of the Collaborative Economy that Rachel does so if this topic excites you in any way read the book.
If not, you may find yourself left behind.
"What's Mine is Yours. The Rise of Collaborative Consumption" is an important new book by Rachel Botsman and Roo Rogers. It explains how the extraordinary disruption caused by the communications revolution is spawning an explosion in sharing, bartering, lending, trading, renting, gifting and swapping.
Sites like Couchsurfing.com, which co-ordinates swaps of 'couch' accommodation for visitors and travelers has become the third most visited travel site in the world.
Car-sharing services like Zipcar saw their membership triple in 2009, and it is estimated that by 2015, 4.4 million people in North America and 5.5 million in Europe will belong to similar services.
People are realising that they don't have to own everything themselves, and that reaching out to others and sharing saves them money, makes them feel good and makes them new friends.
It meets a fundamental human need for connection and sharing.
Even mega consumer brands like Nike are shifting their brand focus and advertising away from products and towards building collaborative communities, investing in nonmedia social hubs like NikePlus, where runners around the world post runnning routes, map their runs, offer advice and encourage one another. It is estimated that Nike is spending 55 per cent less on traditional advertising and celebrity endorsements than it did ten years ago.
So why is this change occurring? Botsman and Roo cite a number of reasons, one of which is that it
feeds what sociologist Marilynn Brewer calls our 'social self', the part of us that seeks connection and belonging.
People have a need to connect. We are essentially social beings. And after 60 years of what author Clay Shirky terms one-way media communication (television to us) the internet has given back some choice to consumers - and they're taking it.
Botsman and Roo posit that in 10 years people won't be judging each other by their credit rating but by their 'reputation rating' - what they give to, what they share and in what they participate. This will be a radical departure from the era of defining ourselves by the brands we display and the houses we live in.
There exists a huge desire for more meaning and connection in life.
Now is the time.
This is the most important book since "What would Google do?" and Clay Shirky's "Cognitive Surplus". Read it or miss out on the next big thing.