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What's Mine Is Yours: The Rise of Collaborative Consumption Hardcover – September 14, 2010
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From Publishers Weekly
Business consultant Botsman and entrepreneur Rogers track the rise of a fascinating new consumer behavior they call "collaborative consumption." Driven by growing dissatisfaction with their role as robotic consumers manipulated by marketing, people are turning more and more to models of consumption that emphasize usefulness over ownership, community over selfishness, and sustainability over novelty. A number of new businesses have emerged to serve this new market, exploiting the ability of the Internet to create networks of shared interests and trust and to simplify the logistics of collective use. Businesses such as bike-sharing service BIXI; toy library BabyPlays; solar power service SolarCity; and the Clothing Exchange, a clothing swap service, help users enjoy products or services without the expense, maintenance hassle, and social isolation of individual ownership. Part cultural critique and part practical guide to the fledgling collaborative consumption market, the book provides a wealth of information for consumers looking to redefine their relationships with both the things they use and the communities they live in.
Copyright © Reed Business Information, a division of Reed Elsevier Inc. All rights reserved.
“Part cultural critique and part practical guide to the fledgling collaborative consumption market, the book provides a wealth of information for consumers looking to redefine their relationships with both the things they use and the communities they live in.” (—Publishers Weekly)
“Collaborative consumption is an ideal signalling device for an economy based on electronic brands and ever-changing fashions.” (—The Economist)
“This is an inspiring book about innovating entrepreneurs in an economy where people are seeking ways to connect with each other- through business.” (—Delta Sky)
“The latest buzzword and trend is defining how we do business in the new millennium” (—Vogue Australia)
“[T]he authors have laid out the social and economic logic for collaborative consumption with such religious fervour and zeal that one can’t help but become converted to this new world order.” (—Edwards Magazine Bookclub)
“The authors give hundreds of examples of how people are finding new ways to share and exchange value…[T]he book is packed with some pretty interesting statistics…If you’re unaware of what’s happening in the peer-to-peer exchange space, this book will quickly bring you up to speed.” (—Emergent by Design)
“What can the next wave of collaborative marketplaces look like? Botsman and Rogers answer this question in a highly readable and persuasive way. Anyone interested in the business opportunities and social power of collaboration should consider reading this book.” (—Tony Hsieh, author of Delivering Happiness and CEO of Zappos.com, Inc.)
“People are normally trustworthy and generous, and the Internet brings the good out far more than the bad. We’re seeing an explosion of modest businesses where people help each other out via the Net, and What’s Mine is Yours tells you what’s going on, and inspires more of the same.” (—Craig Newmark, founder of craigslist)
“Rachel Botsman and Roo Rogers have offered a convincing, charming and in every sense collaborative account of how the new networks that have disrupted our lives are also likely to alter them, and entirely for our good.” (—Adam Gopnik, author of Paris to the Moon and Through the Children's Gate)
“Amidst a thousand tirades against the excesses and waste of consumer society, What’s Mine Is Yours offers us something genuinely new and invigorating: a way out. Anyone interested in the emerging economics and culture of collaboration will want to read this profoundly hopeful book.” (—Steven Johnson, author of The Invention of Air and The Ghost Map)
“[F]ull of impressive examples of entrepreneurs establishing new markets. Ultimately, the authors’ optimism is infectious.” (—The Australian)
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Top Customer Reviews
Feeling pinched for money? Hate waste? Want to get to know more of your neighbors? These are just some of the reasons that might motivate you to discover fresh methods to save and to share that can also enrich your life - with others.
From bartering to exchanging, fixing, giving away, renting or more efficiently using what you have, this book is the most complete (and lively) resource I've found. You'll not only read about the better-known businesses and organizations that are tapping into "collaborative consumption" like zipcar and Meetup but many lesser-known groups and methods that you might join or reinvent to adapt to your situation or interest.
They write, "The collaboration at the heart of Collaborative Consumption may be local and face-to-face, or it may use the Internet to connect, combine, form groups, and find something or someone to create "many to many" peer-to-peer interactions. Simply put, people are sharing again with their community - be it an office, a neighborhood, an apartment building, a school, or a Facebook network. But the sharing and collaboration are happening in ways and at a scale never before possible, creating a culture and economy of What's Mine is Yours."
Collaborative Consumption appears in three "systems" suggest the authors, product service systems, redistribution markets and collaborative lifestyles. The underlying principles that enable them are idling capacity, critical mass, belief in the commons and trust between strangers.
In keeping with a book on collaboration the authors seemingly productively co-wrote this book. You can read about the factors in our relatively recent history that caused Americans to shop as a hobby, often beyond our mean or needs and throw away or store our extra stuff (Americans average more than four credit cards per person while Europeans get by with 0.23 per person)- or you can jump to the many interesting characters, services, methods and stories in the rise of our collaborative consumption.
Some of my favorite stories are about business people who made dramatic changes on how they operated their business such as Ray Anderson who had a "conversion experience" after reading my friend Paul Hawken's book, The Ecology of Commerce The Ecology of Commerce: A Declaration of Sustainability, and transformed his firm, "the world's largest commercial carpet company" into "the first fully sustainable industrial enterprise." There are many fascinating back stories on how company founders backed into starting their business after personally seeing a need to reduce waste or save money - or others desire to share.
As someone who has had a long interest in collaboration I was delighted to learn how many more clever methods people are inventing to get along well on less, often through the use of collaborative technology. For example, I've been a longtime fan and user of freecyle, Zipcar, Netflix and Zilok (and was building up the nerve to try CouchSurfing or Airbnb) yet I'd not heard of many of the others including Snapgoods, SwapTree, SmartBike, TechShop, HearPlanet, iLetYou, SolarCity, UsedCardboardBoxes or OurGoods.
Perhaps like me, you'll finish this book convinced that sharing in all its forms is a major trend - and not just for the frugal or the greenies. Further you'll have specific ideas about why and how to share, exchange, rent, swap or ensure that the things you no longer want get into the hands of those who do. After you've read this book visit Shareable and see more stories to inspire you about how we are becoming more inventive about sharing the more we connect with each other about it. Relatedly, see Clay Shirky's Cognitive SurplusCognitive Surplus: Creativity and Generosity in a Connected Age, Kevin Kelly's What Technology WantsWhat Technology Wants, Peter Block's The Abundant CommunityThe Abundant Community: Awakening the Power of Families and Neighborhoods and Delivering Happiness Delivering Happiness: A Path to Profits, Passion, and Purpose
The book is nicely structured and reads well, with an anecdotal style which clearly shows the huge amount of research that went into the project, drawing on an impressive range of case studies to make a powerful argument.
If the book has one failing it may be that, like so many 'business books', some people may overlook it as not for them. This would be a great pity, as the issues it deals with are critical for all of us - whether as inspiration for a collaborative dot com start up, or to help us navigated the increasing array of traded, swapped and shared products and services around us.
Buy it. Read it. Pass it on.
She makes the topic engaging and enjoyable through the usage of excellent examples but also a strong and compelling basis of discussion. The social and collaborative economy is a rapidly growing part of everything we experience as consumers but also leaders.
Rachel challenges the reader to move out of their comfort zone and shift their mindset to the future (present) of consumption.
Highly recommended book for anyone in leadership positions in any enterprise.