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What's Your Purple Goldfish? How to Win Customers and Influence Word of Mouth by [Phelps, Stan ]
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What's Your Purple Goldfish? How to Win Customers and Influence Word of Mouth Kindle Edition

4.8 out of 5 stars 34 customer reviews

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Editorial Reviews

About the Author

Stan Phelps is an Experience Architect at 9 INCH. He believes the longest and hardest nine inches in marketing is the distance between the brain and the heart of a customer. He’s committed to exploring the concept of marketing lagniappe. What’s Your Purple Goldfish? is the first book in a trilogy on the subject.

Stan received a BS in marketing from Marist College and a JD/MBA from Villanova University. He lives in Cary, NC with his wife Jennifer, their two boys Thomas & James and a Glen of Imaal Terrier named MacMurphy.


Product Details

  • File Size: 917 KB
  • Print Length: 210 pages
  • Page Numbers Source ISBN: 0984983805
  • Simultaneous Device Usage: Unlimited
  • Publication Date: January 6, 2012
  • Sold by: Amazon Digital Services LLC
  • Language: English
  • ASIN: B006UO8R7S
  • Text-to-Speech: Enabled
  • X-Ray:
  • Word Wise: Not Enabled
  • Lending: Enabled
  • Enhanced Typesetting: Not Enabled
  • Amazon Best Sellers Rank: #400,113 Paid in Kindle Store (See Top 100 Paid in Kindle Store)
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Customer Reviews

Top Customer Reviews

Format: Kindle Edition
When I first saw this book I thought it was a ripoff of Seth Godin's Purple Cow. I picked it up as a Kindle freebie and was prepared to dislike it. A lot.

Once I started reading, however, I realized that the author was not in fact ripping off Godin, but paying tribute to the purple cow concept and at the same time using the similarity to make his point.

I know of no business that doesn't depend on word of mouth and a steady stream of new customers. Any business meeting these two criteria will benefit from learning and using the Purple Goldfish principle.
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Format: Kindle Edition Verified Purchase
Using a Creole' expression or word "Lagniappe" as a concept frame, Stan Phelps writes about the benefits of doing the 'special thing' for customers or clients, increasing value plus building relationship and loyalty.

Phelps ran a poll with his contacts asking for examples of their experience with that 'little something extra and preferably spontaneous'. The book is the collection of examples along with discussion and documentation of the success resulting from each of the examples.

Phelps explains that the core of Lagniappe Marketing encompasses an axiom/truth that all benefit when expectations are exceeded. Good customer service is, unfortunately, not something expected in our current social/economic culture. Decent customer service is exception. What happens when customer expectations are met, then that little extra service or item is added as 'frosting on their cake'? Customer pleasure is enhanced; the customer wants to come back for more business. And, that customer tells his or her friends about you! That is frosting on your cake! All of this frosting is AFTER the pleasure you get from planning the Purple Goldfish that you will deliver to your customer. When you love what you do, this pleasure is no small reward.

Some examples of Lagniappe (pronounced lan-yapp) are tangible. The tangibles can be large or small. Sometimes the Purple Goldfish is attention -- customer care and contact. More than dropping a couple mints in the check-out bag...when the business calls to check on the customer or drops a card in the mail, the customer positive experience meter pegs out!
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Format: Kindle Edition
This book really reinforces things we already know. Having great examples really helps get the wheels turning. Adding this to our office book club. Can't wait for the team to read it and begin our quest for our own purple goldfish.
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Format: Kindle Edition Verified Purchase
I was able to attend a lecture that Stan Phelps gave at our company's convention. He is a great motivator and makes me feel like I can do anything I want if I am willing to put in hard work. The book is good and filed with great tips and solid ideas.
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Format: Kindle Edition Verified Purchase
Before i read this book, i had not yet completely understood what customers wanted. I have had a mentor who has always given me advice on being the best business man. However, it was until i read this book that i changed my way of looking at things. This is only one of the few books that have kept me interested. Most definitely a must have book.
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By chance, I found Stan's 1001 Purple Goldfish on twitter as he was collecting them. One was about the Five Guys restaurants, how they gave their customers a little extra. He and their little extra is why in went to eat there... What was written was spot on; his book is too! Business owners should read to improve their customer service, give the little extra that counts for a big extra!
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This book gives great advice on how to treat customers to make sure they are guaranteed to come back. This is now has a laginiape. This means you give the customer a little extra for their money. Filled with wonderful examples and great anagrams such as GLUE (read the book to find out the meaning.)
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Author does a great job of explaining the concept and giving examples. Maybe he could do a follow up where he teaches you how to arrive at the right one for you and then implement it. Definitely worth the time to read this book.
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