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What's Your Golden Goldfish: The Vital Few: All Customers and Employees Are Not Created Equal by [Phelps, Stan]
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What's Your Golden Goldfish: The Vital Few: All Customers and Employees Are Not Created Equal Kindle Edition

4.6 out of 5 stars 9 customer reviews

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Length: 201 pages Word Wise: Enabled Enhanced Typesetting: Enabled
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Editorial Reviews

About the Author

Stan Phelps has a unique perspective on customer experience and employee engagement based on over 20 years of brand and agency experience. After completing his JD/MBA at Villanova, Stan progressed through sales and marketing roles around the world at IMG, adidas, PGA Worldwide Exhibitions and Synergy. Now he is the Chief Measurement Officer of 9 INCH MARKETING, a consultancy that inspires leaders to think differently about marketing. Founded in 2012, 9 INCH helps businesses become talkable by design. Implementing programs that drive differentiation, reinforce culture, increase retention and promote positive word of mouth. Stan, his wife Jennifer and two boys Thomas and James live in the heart of the triangle in Cary, North Carolina.

Product Details

  • File Size: 1271 KB
  • Print Length: 201 pages
  • Simultaneous Device Usage: Unlimited
  • Publisher: 9 INCH marketing; 1 edition (April 25, 2014)
  • Publication Date: April 25, 2014
  • Sold by: Amazon Digital Services LLC
  • Language: English
  • ASIN: B00JYD84GQ
  • Text-to-Speech: Enabled
  • X-Ray:
  • Word Wise: Enabled
  • Lending: Enabled
  • Enhanced Typesetting: Enabled
  • Amazon Best Sellers Rank: #904,653 Paid in Kindle Store (See Top 100 Paid in Kindle Store)
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Top Customer Reviews

By Adam on February 22, 2015
Format: Paperback Verified Purchase
Stan Phelps’ third book in his goldfish trilogy is pure gold. In What’s Your Purple Goldfish, Phelps presented inspiring examples of companies doing extras for customers. In What’s Your Green Goldfish, Phelps showed how companies were making a cultural impact by doing extras for employees. In What’s Your Golden Goldfish, Phelps takes the inspirational messaging from his previous books and shows how to use them to focus on your most important and most rewarding customers and employees.

This book is about creating great customer and cultural experiences efficiently and effectively. It delves deeper than Phelps’ previous works into both how to execute these concepts and why you should. In fact, the chapter entitled Follow Up should be required reading for every small business owner

If you are a fan of the Pareto Principle (80/20 rule) and want concrete examples and scalable ideas for making sure that your best customers and team members stay your best, What’s Your Golden Goldfish is just the “little extra” you need.
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Format: Paperback
You've heard it before -- the top 20% of your customers, your very best customers, account for 80% of your profitability and referrals. We intellectually know that and yet our behavior sure doesn't show it.

We spend all kinds of dollars, time, energy and worry chasing after new customers and after someone starts to buy, the typical business sort of forgets all about them. Much like people's dating patterns -- there's a lot of wooing that goes on before the wedding but after the "I do's" get said, the florist goes broke.

Our poor best customers get the same treatment from us and that needs to stop. We need to shift a portion of our marketing focus away from prospects and invest even more in our best customers -- the ones who have already proven that they'll sing our praises, buy more and more and bring their friends along for the ride.

Fortunately, Stan Phelps has written a book to help us all do just that. This book, What's Your Golden Goldfish, is the third book in a trilogy of marketing books that are all built around over 2,200 crowdsourced examples of real life marketing smarts.

This particular book shares over 100 examples of what leading brands like Starbucks, Doubletree, Enterprise Rent-A-Car and Virgin Atlantic are doing differently to cater to their best customers and earn even more of their business and loyalty.

The book showcases nine different ways to let your best customers (and employees) know how much you value them. By doing those little extras, you will make your company even stronger. You will differentiate yourself even more from your competitors, you'll keep both your best customers and employees longer so they contribute to your success and with every little extra, you will create more word of mouth buzz.
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Format: Kindle Edition Verified Purchase
Great book, also gives brief overview of green and purple goldfish books, very useful book for any business owners or manager (especially managers). Should be required reading for bosses.
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Format: Paperback Verified Purchase
Great item , good price and quick shipping
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Format: Paperback Verified Purchase
All three books are pretty much the same.
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