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What's Your Golden Goldfish: The Vital Few: All Customers and Employees Are Not Created Equal Kindle Edition
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|Length: 201 pages||Word Wise: Enabled||Enhanced Typesetting: Enabled|
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Top Customer Reviews
This book is about creating great customer and cultural experiences efficiently and effectively. It delves deeper than Phelps’ previous works into both how to execute these concepts and why you should. In fact, the chapter entitled Follow Up should be required reading for every small business owner
If you are a fan of the Pareto Principle (80/20 rule) and want concrete examples and scalable ideas for making sure that your best customers and team members stay your best, What’s Your Golden Goldfish is just the “little extra” you need.
We spend all kinds of dollars, time, energy and worry chasing after new customers and after someone starts to buy, the typical business sort of forgets all about them. Much like people's dating patterns -- there's a lot of wooing that goes on before the wedding but after the "I do's" get said, the florist goes broke.
Our poor best customers get the same treatment from us and that needs to stop. We need to shift a portion of our marketing focus away from prospects and invest even more in our best customers -- the ones who have already proven that they'll sing our praises, buy more and more and bring their friends along for the ride.
Fortunately, Stan Phelps has written a book to help us all do just that. This book, What's Your Golden Goldfish, is the third book in a trilogy of marketing books that are all built around over 2,200 crowdsourced examples of real life marketing smarts.
This particular book shares over 100 examples of what leading brands like Starbucks, Doubletree, Enterprise Rent-A-Car and Virgin Atlantic are doing differently to cater to their best customers and earn even more of their business and loyalty.
The book showcases nine different ways to let your best customers (and employees) know how much you value them. By doing those little extras, you will make your company even stronger. You will differentiate yourself even more from your competitors, you'll keep both your best customers and employees longer so they contribute to your success and with every little extra, you will create more word of mouth buzz.Read more ›
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