- Paperback: 240 pages
- Publisher: Kaplan Business; Original edition (September 1, 2006)
- Language: English
- ISBN-10: 1419535560
- ISBN-13: 978-1419535567
- Product Dimensions: 7.2 x 0.5 x 9 inches
- Shipping Weight: 1 pounds
- Average Customer Review: 4.7 out of 5 stars See all reviews (21 customer reviews)
- Amazon Best Sellers Rank: #1,241,234 in Books (See Top 100 in Books)
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What's Your Story?: Using Stories to Ignite Performance and Be More Successful Paperback – September 1, 2006
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Top Customer Reviews
Craig makes his argument carefully, taking the reader by the hand. He takes his time stating the problem, and then turns on the overhead light for us just when we need it: the answer to all those bits and bullets and cacophony in our busy lives is...the story. That's right, what has warmed us and kept us safe since childhood is the key communication element in our adult world! Like all great leaders, Craig also models the behavior he is recommending; "What's Your Story" is awash in steady argument, clear communication and story-after-anecdote-after-story. This is a great read for anyone looking for that communication elixir or that missing leadership piece. Great work, Mr. Wortmann. Now you have one more story to tell!
Wortmann's concept (the title is all you'll get of his concept) is: use storytelling to keep your audience interested. Unfortunately, his writing style is that of a teacher who needs to churn out another book. There is no story telling, there is no voice. There are just chapters with titles that should contain pages of interesting material, but consist mostly of broad statements and dictums of things you should and should not do. Nothing new. Nothing interesting.
The book does actually introduce a number of situations common in the business world. So I gave it two stars because at least he got my hopes up at the start of each chapter. However, there are no solutions.
My friend bought it for me and she'll be sending it back tomorrow.
Meaningful stories can help you capture the attention of an audience, build connections with people, and influence them in a positive way. The author presents tools on how to build your own “story bank” and techniques on how to efficiently deliver stories that help you achieve results. Whether you are stay-home mom looking to educate your kids on the importance of vegetables or a business professional wanting to influence the behavior of a client or colleague, this book will show you how to be effective.
Most Recent Customer Reviews
This is a must read for those wanting to learn how to communicate effectively.Published 8 months ago by Robert A. Gappa
Was not able to get through. It is amazing how people can use so many words and still say very little.Published 16 months ago by TFD
This book talks about the power of storytelling in sales. Provides a practical matrix to help define which stories to tell for various outcomes, and how to tell stories with... Read morePublished on January 17, 2014 by Jason A. Wallis
Really great tool for motivating, engage and inspire. Show you another point of view that will change the way you manage forever. I loved it.Published on August 19, 2013 by Pablo Ganga
I decided to pick up this book after attending one of Craig's classes, Entrepreneurial Selling, at University of Chicago Booth. Read morePublished on October 3, 2012 by Andy Rebhun
As another storyteller who is deeply passionate about storytelling in business, I was sold from the first few words. Read morePublished on September 17, 2012 by C. Winicour
I received the book quickly, it was in really great shape & I'm very pleased with the order. Definitely would order from this user again!Published on September 28, 2009 by Jessica Franklin