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Wheels for the World: Henry Ford, His Company, and a Century of Progress Paperback – Bargain Price, June 1, 2004
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In this monumental work, one of our finest historians reveals the riveting details of Ford Motor Company’s epic achievements, from the outlandish success of the Model T and V-8 to the glory days of the Thunderbird, Mustang, and Taurus. Brilliant innovators, colorful businessmen, and clever eccentrics, as well as the three Ford factories themselves, all become characters in this gripping drama. Douglas Brinkley is a master at crafting compelling historical narratives, and this exemplary history of one of the preeminent American corporations is his finest achievement yet.
- Print length880 pages
- LanguageEnglish
- PublisherPenguin Books
- Publication dateJune 1, 2004
- Reading age18 years and up
- Dimensions5.64 x 1.61 x 8.54 inches
- ISBN-100142004391
- ISBN-13978-0142004395
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Review
"[A] comprehensive and highly readable...first rate corporate history." —The New York Times
About the Author
Excerpt. © Reprinted by permission. All rights reserved.
INTRODUCTION
I think the wheels were in his head," Margaret Ford Ruddiman explained about her big brother Henry's lifelong mania for tinkering.1 Indeed, from the early days of his youth, the wheels in Henry Ford's head were turning, in his fascination with farm tools and engines, gadgets and machines, and automobiles. And after that, with business, industry, and society; always, in sum, with how the world, and everything in it, works. Some of the flawed notions his mental gears ground out may detract from Ford's legacy as a human being, but even his worst failings cannot lessen the impact of his brightest ideas or of Ford Motor Company, which he founded to express them. Through the company or his own constant activity, the influence of Henry Ford was felt on American history and on human civilization, for good and ill.
The Reverend Samuel S. Marquis, an Episcopalian minister who for many years would head Ford Motor Company's sociological department, wrote of Henry Ford in 1923, "There are in him lights so high and shadows so deep, that I cannot get the whole of him in the proper focus at the same time."2 W. C. Cowling, the company's sales manager from 1931 to 1937, likewise had trouble penetrating his boss's mercurial temperament. "I think," Cowling explained in reminiscences taped by the Henry Ford Museum and Library in 1951, "Henry Ford's personality was almost ethereal. You might not see him for months, but the spirit of Henry Ford was in that organization always. His personality dominated people whether he said anything or only sat there. He dominated a group because of his personality, not his money, but his personality I can't describe. I think he would have been the same if he'd only had twenty cents."3
As I grew up in Perrysburg, Ohio, a suburb of Toledo located on the Maumee River, Henry Ford and his motor company were a part of my life. Every spring, with pronounced regularity, my classmates and I would board a school bus and travel fifty-five miles to the Henry Ford Museum & Greenfield Village for our annual field trip. The collection of buildings in Dearborn is homage to American invention, all of the edifices moved from their original location by Henry Ford. We learned how Thomas Edison invented the lightbulb in his New Jersey laboratory, how George Washington Carver experimented with peanuts in his Alabama institute, and how the Wright brothers transformed their Ohio bicycle shop into an airplane design center. Decades later I still have fond memories of wandering around Greenfield Village, having a try at churning butter, watching a blacksmith make harnesses, and putting around the premises in a chauffeured Model T. Ford's goal was to make history tangible, and so he did. But mostly on these field trips we learned about Henry Ford-the tireless mechanic who put the world on wheels.
The Ford dealership closest to my house growing up was in the town of Maumee, just across the Maumee River from Perrysburg, on a bluff where General William Henry Harrison built a fort during the War of 1812. It was owned by a wonderful man named Will Donaldson, who regaled me with incredible stories about being Henry Ford's chauffeur during the Great Depression. Donaldson, whose father worked for Ford Motor, had graduated from the first high school class sponsored by Henry Ford, held in an old nineteenth-century schoolhouse built in Greenfield Village. Ford, with an eye for young talent, employed Donaldson while still a teenager to drive him around metropolitan Detroit to conduct farm and factory inspections. Together they also drove to Boston, excavated an old fort in Georgia, made soybean burgers for dinner, and rebuilt old Model Ts that had been scrapped in a junkyard. Donaldson once showed me the special pass he had granting access to any Ford Motor facility at any time. Captivated by his tales, I did a school paper on the unique relationship he fostered with Henry Ford: it was, essentially, my first oral history project.4
During those class trips and casual talks with Will Donaldson, the stranger sides of Henry Ford's multifaceted personality naturally escaped my purview. Ford was, to my uninformed mind, the father of the automobile, a tinkerer extraordinaire in the tradition of Benjamin Franklin and Thomas Edison. In fact, Scotch-taped to my bedroom wall, next to autographed pictures of Detroit Tiger All-Stars Mickey Lolich and Al Kaline, was a Norman Rockwell illustration of the young Henry Ford sitting with his father on a Dearborn workbench, taking machines apart and reassembling them. Purchased at a Greenfield Village gift shop, this poster, titled "The Boy Who Put the World on Wheels," had been commissioned by Ford Motor Company in 1953 to help commemorate the company's fiftieth anniversary (it also appeared in Life magazine). Eventually, as I entered high school, the Rockwell picture came down, replaced by rock 'n' roll posters of the Allman Brothers and the Grateful Dead, but I did occasionally flip through a book called Quotations from the Unusual Henry Ford. Rereading it twenty-five years later, I found two quotes I had underlined in green felt pen. One read: "I refuse to recognize that there are impossibilities. I cannot discover that anyone knows enough about anything on this earth definitely to say what is and what is not possible." Another one, starred, offered this counsel: "Life, as I see it, is not a location, but a journey. Even the man who feels himself 'settled' is not settled-he is probably sagging back. Everything is in flux, and was meant to be. Life flows. We may live at the same number of the street, but it is never the same man who lives there."5
It's not hard to fathom why such cracker-barrel wisdom would appeal to a high schooler. I, like many others, responded to Henry Ford's unfettered optimism. After graduation in the summer of 1978, I abandoned the security of Perrysburg for the Haverfield Hall dormitory at Ohio State University. And my own set of "wheels" became my rolling address, a used, gold 1970 LTD four-door hardtop. From 1960 to 1970, Ford Motor Company had manufactured over 411 different body-styles-the reliable LTD, sadly, ranked as one of the least exciting to a teenager. Yet, brainwashed, perhaps, by those field trips to Dearborn, I was proud to drive a Ford. That car, which bounced like a boat on water, was an extension of myself, my personal sanctuary, my trusty friend, which could take me wherever I wanted to go. Known simply as "the LTD," it remains a part of my college years as surely as Ohio State-Michigan football games, Halloween Harvest balls, and buckets of beer at the Varsity Club just off High Street.
Besides my attachment to the LTD, for which I would change spark plugs, put on new fan belts, and pour transmission fluid, I took a general interest in cars. Nearly every month I would purchase Car and Driver, Cars & Parts, and Road & Track from the 7-Eleven just a few blocks from my dormitory. Someday I hoped to drive a red Mustang II built on a 96.2-inch wheelbase with a 302-cubic-inch V-8 engine or a vintage Thunderbird convertible, which to my mind had always been much "cooler" than the Chevrolet Corvette. Some people fantasize about a dream home; I always imagined owning my own dream car.
It was as a history major at Ohio State that I learned some of the more surprising facts of Henry Ford's illustrious career. As a student, I developed a particular passion for studies of the U.S. labor movement, thanks in large measure to the best teacher I've ever encountered, Professor Warren Van Tine. With great conviction, Van Tine regaled his class with stories about Woody Guthrie hitchhiking across America with "This Machine Kills Fascists" carved on his six-string guitar, Mother Jones assailing mine owners for poisoning the lungs of babies, and Samuel Gompers championing the Cigar Makers International Union as a prelude to organizing the American Federation of Labor. As I read books by labor historians David Brody, David Montgomery, Nelson Lichtenstein, and others, I was astonished to discover that Henry Ford was considered one of the bad guys, the man who boldly gave workers the "$5 Day" in 1914 only to become the most impassioned anti-union voice in America during the Great Depression. Suddenly, the Henry Ford I had first encountered through the idyllic history at Greenfield Village and at Donaldson Ford, full of Horatio Alger-like pluck and blessed with a genius for machines, was tainted. But one fact was irrefutable: in 1914 his company-Ford Motor-produced and sold more cars than the combined total sold throughout the rest of the world.
After Ohio State, I went on to earn a Ph.D. in U.S. diplomatic history at Georgetown University. On the side, I read whatever I could about the remarkable Henry Ford, thinking that someday I would write a book about him. Two biographies I particularly enjoyed were Roger Burlingame's Henry Ford and Carol Gelderman's Henry Ford: The Wayward Capitalist. The most informative book ever written about the sage of Dearborn, however, is David L. Lewis's The Public Image of Henry Ford. It soon became clear just how elusive the Motor Magnate was. Biographers had long grappled with contradictory accounts of Ford's own verbal accounts and his six ghostwritten memoirs, all of which are laced with anecdotes that don't ring quite true. "I've read everything that I could get my hands on about Henry Ford and I've never agreed with any of them in total," W. C. Cowling once grumbled. "I don't know of anybody that really captured him."6
Yet Ford's story hardly needed embellishment: he lived through fascinating times, and did as much as any other individual to make them so. Ford entered the world on July 30, 1863, just under seven months after President Abraham Lincoln's Emancipation Proclamation ended slavery in the United States, and just four years after French engineer Jean-Joseph-Etienne Lenoir built the first practical internal combustion engine, as well as the first vehicle to be powered by one. Although on...
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Product details
- ASIN : B000BZ99PQ
- Publisher : Penguin Books (June 1, 2004)
- Language : English
- Paperback : 880 pages
- ISBN-10 : 0142004391
- ISBN-13 : 978-0142004395
- Reading age : 18 years and up
- Item Weight : 1.6 pounds
- Dimensions : 5.64 x 1.61 x 8.54 inches
- Customer Reviews:
About the author

Dr. Douglas Brinkley is the Katherine Tsanoff Brown Chair in Humanities and Professor of History at Rice University, a CNN Presidential Historian, and a contributing editor at Vanity Fair. He has received seven honorary doctorates in American Studies. He works in many capacities in the world of public history, including for boards, museums, colleges and historical societies. Six of his books were named New York Times “Notable Books of the Year” and seven became New York Times bestsellers.
His The Great Deluge: Hurricane Katrina, New Orleans and the Mississippi Gulf Coast, 2007, received the Robert F. Kennedy Human Rights Book Award. He was personally selected by Nancy Reagan to edit President Ronald Reagan’s presidential diaries (2011). His 2012 book Cronkite won Fordham University’s Ann M. Sperber Prize for outstanding biographies. His two-volume annotated The Nixon Tapes, 2016, won the Arthur S. Link – Warren F. Kuehl Prize. He received a Grammy Award in 2017 as co-producer of Presidential Suite: Eight Variations on Freedom. The New-York Historical Society selected Brinkley in 2017 as their official U.S. Presidential Historian. He is on the Board of Trustees at Brevard College and the Franklin D. Roosevelt Presidential Library. He is a member of the Century Association, Council of Foreign Relations and James Madison Council of the Library of Congress.
He lives in Austin, Texas with his wife and three children.
Early Life and Education
Born on December 14, 1960 in Atlanta, Georgia. Brinkley’s mother, a high school English teacher, was a New Jersey native and his father, a Corning Glass Works executive, was from Pennsylvania. When Brinkley turned eight his family moved to Perrysburg, Ohio, As an undergraduate at The Ohio State University, he majored in U.S. history with a minor in Latin American studies, graduating with a B.A. in 1982. He published his first article in 1983 on the United Brotherhood of Carpenters and Joiners in America. In the summer of 1980 he spent a semester at Oxford University doing research on George Orwell. Accepting a fellowship to attend Georgetown University studying U.S. Diplomatic History, he earned his M.A. in 1983 and his PhD in 1989. During his student years he worked at used/antiquarian book stores including Second Story Books, Idle Times Books and the Phillip Collection.
Career
Brinkley’s early teaching career included teaching positions at the U.S. Naval Academy, Princeton, and Hofstra. While living in Annapolis he began researching the life and times of former Secretary of the Navy James Forrestal.. At Hofstra University he spearheaded the American Odyssey course (taking students on numerous cross-country treks where they visited historic sites and met cultural icons in including Arthur Miller, Toni Morrison, John Kenneth Galbraith, Jimmy Carter, Morris Dees, Ken Kesey, and William S. Burroughs). This class was written about in The New York Times and dozens of other newspapers. Elizabeth Gilbert (author of Eat, Pray, Love) wrote a ten-page profile about Brinkley in SPIN magazine after traveling around America with him on the natural-gas powered bus.
His 1993 book, The Majic Bus: An American Odyssey chronicled his first experience teaching this innovative on-the-road class, which became the progenitor to C-SPAN’s Yellow School Bus. The Associated Press noted that, “If you can’t tour the United States yourself, the next best thing is to go along with Douglas Brinkley aboard The Majic Bus.”
In 199x, Brinkley was appointed the Stephen E. Ambrose Professor of History and Director of the Eisenhower Center for American Studies at the University of New Orleans. During his tenure there he wrote two books with Ambrose: Rise to Globalism: American Foreign Policy Since 1938 (1998) and The Mississippi and the Making of a Nation: From the Louisiana Purchase to Today (2002).
In 2005 Brinkley was appointed Distinguished Professor of History and Director of the Roosevelt Center at Tulane University in New Orleans. Besides teaching classes on U.S. foreign policy he published important books on American culture. He edited Jack Kerouac’s diaries as Windblown World (2006) and Road Novels (2007). As literary executor of Hunter S. Thompson’s estate he edited two books of his letters Proud Highway (2012) and Fear and Loathing in America (2014). His work on civil rights includes writing Rosa Parks: A Life (2000) and his Preface for Congressman and civil rights leader John L. Lewis’ book Across the Bridge. Brinkley also wrote fourteen essays for American Heritage magazine from 1996 to 2012 on a wide-range of U.S. history topics such as Theodore Roosevelt’s love of nature, how Henry Ford’s Model T changed the world, Ronald Reagan’s small town Midwest beginnings, photographer Ansel Adams brilliantly capturing Alaska’s wilderness grandeur, and the story of unsung World War II boat builder Andrew Jackson Higgins. Click here to read the full articles.
Brinkley has also been actively involved in the environmental conservation and historic preservation community. Over the course of his conservation career, he has held board or leadership advisory roles in support of the American Museum of Natural History, Yellowstone Park Foundation, National Audubon Society and the Rockefeller-Roosevelt Conservation Roundtable. In 2015 he was awarded the Robin W. Winks Award for Enhancing Public Understanding of National Parks by the National Parks Conservation Association. In 2016 the U.S. Fish and Wildlife Service honored him with their annual Heritage Award.
Professional Accolades
Six of Dr. Brinkley’s books have been selected as The New York Times “Notable Books of the Year”: Dean Acheson: The Cold War Years (1992), Driven Patriot: The Life and Times of James Forrestal, with Townsend Hoopes (1992), The Unfinished Presidency: Jimmy Carter’s Journey Beyond the White House (1998), Wheels for the World: Henry Ford, His Company and a Century of Progress (2003), The Great Deluge: Hurricane Katrina, New Orleans, and the Mississippi Gulf Coast (2006), and The Wilderness Warrior: Theodore Roosevelt and the Crusade for America (2010).
Seven of his most recent publications have become New York Times best-sellers: The Reagan Diaries, (2007), The Great Deluge(2006), The Boys of Pointe du Hoc: Ronald Reagan, D-Day and the U.S. Army 2nd Ranger Battalion (2005), Tour of Duty: John Kerry and the Vietnam War (2004) Voices of Valor: D-Day: June 6, 1944 with Ronald J. Drez (2004), The Wilderness Warrior (2010), Cronkite (2012), and Rightful Heritage: Franklin D. Roosevelt and the Land of America (2016).
The Great Deluge (2006), was the recipient of the Robert F. Kennedy prize and a finalist for the Los Angeles Times Book award.
Brinkley won the Benjamin Franklin Award for The American Heritage History of the United States (1998) and the Theodore and Franklin Roosevelt Naval History Prize for Driven Patriot (1993). He was awarded the Business Week Book of the Year Award for Wheels for the World 2004) and was named 2004 Humanist of the Year by the Louisiana Endowment for the Humanities.
For his work as an Americanist he has received honorary doctorates from numerous institutions of higher learning including Nova Southeastern University (Fort Lauderdale, Florida); Trinity College (Hartford, Connecticut); Hofstra University (Hempstead, New York); University of Maine (Orno, Maine); St Edwards University (Austin, Texas); and Allegheny College (Allegheny, Pennsylvania). In 2002 Brinkley received Ohio State University’s Humanities Alumni Award of Distinction.
A side passion of Brinkley’s has long been jazz, folk, and rock ‘n roll music. He won a Grammy Award (Best Jazz Ensemble) in 2007 for co-producing “Presidential Suite: Eight Variations on Freedom” and was nominated for a Grammy for “Gonzo”, his collaboration with Johnny Depp on the soundtrack for an Alex Gibney documentary on Hunter S. Thompson. Other Brinkley music projects include writing the liner-notes for Chuck Berry’s last CD titled Chuck and producing Fandango at the Wall with Arturo O’Farrill.
Brinkley is also a member of the Council on Foreign Relations, Century Association, Society of American Historians, and James Madison Council of the Library of Congress. He is on the Board of Trustees at Brevard College and the Franklin D. Roosevelt Presidential Library. CNN recently honored Brinkley as “a man who knows more about the presidency than any human being alive.”
www.douglasbrinkley.com
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The book arrived earlier than expected and in pristine condition.
One thing though.......it is so comprehensive up to Henry's death, and then little is left for the days of HenryII et al. So, my remark is what about the exciting post-war years and then the present? The old 3 volume Nevins book covers this more thoroughly.At least until 1962.
So, I want suggestions about a Ford history through the Iaccoca years til now. Yes, we know he built the Mustang, but Henry built the Model T and a lot more was written about him. Will have to do a search for Hank the Deuce material too.
And I leave it at that.....should have been called a half century of progress

