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When Coffee and Kale Compete: Become great at making products people will buy by [Alan Klement]

When Coffee and Kale Compete: Become great at making products people will buy Kindle Edition

4.5 out of 5 stars 88 ratings

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Editorial Reviews

About the Author

Alan Klement helps teams and individuals become great at making and selling products that people will buy. His own experience as a successful innovator and entrepreneur are what make him effective at helping others. He has applied successfully Jobs to be Done theory to his own businesses, and has helped many others do the same. --This text refers to the paperback edition.

Product details

  • ASIN ‏ : ‎ B07C7HH662
  • Publisher ‏ : ‎ NYC Press; 2nd edition (April 15, 2018)
  • Publication date ‏ : ‎ April 15, 2018
  • Language ‏ : ‎ English
  • File size ‏ : ‎ 19499 KB
  • Text-to-Speech ‏ : ‎ Enabled
  • Screen Reader ‏ : ‎ Supported
  • Enhanced typesetting ‏ : ‎ Enabled
  • X-Ray ‏ : ‎ Not Enabled
  • Word Wise ‏ : ‎ Enabled
  • Print length ‏ : ‎ 229 pages
  • Lending ‏ : ‎ Enabled
  • Customer Reviews:
    4.5 out of 5 stars 88 ratings

Customer reviews

4.5 out of 5 stars
4.5 out of 5
88 global ratings
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Top reviews from the United States

Reviewed in the United States on April 26, 2018
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Reviewed in the United States on September 3, 2020
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Reviewed in the United States on June 9, 2018
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Reviewed in the United States on February 12, 2019
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Reviewed in the United States on August 6, 2020
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Reviewed in the United States on October 29, 2018
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Reviewed in the United States on April 8, 2019
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Reviewed in the United States on April 5, 2021
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Top reviews from other countries

Rene Bastijans
5.0 out of 5 stars Finally, a book that helps to actually apply Jobs to be Done theory!
Reviewed in the United Kingdom on July 3, 2018
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6 people found this helpful
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Samsung Galaxy Tab
5.0 out of 5 stars One of the most important books in marketing
Reviewed in the United Kingdom on December 3, 2018
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One person found this helpful
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Merman
5.0 out of 5 stars For new entrepreneurs
Reviewed in the United Kingdom on June 5, 2021
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Kindle Customer..
4.0 out of 5 stars Very good, full of insights and a different way of thinking.
Reviewed in the United Kingdom on September 8, 2021
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cesar carneiro penna
5.0 out of 5 stars Melhor livro sobre a teoria Jobs to Be Done (JTBD) do mercado
Reviewed in Brazil on October 28, 2018
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3 people found this helpful
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