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When Growth Stalls: How It Happens, Why You're Stuck, and What to Do About It Hardcover – March 3, 2009
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Reviewed by Arnaud Viviant
"Brillant, original and particularly pertinent at a time when the stock market is in panic.
From the Inside Flap
One of the biggest challenges any business leader faces is generating consistent, profitable growth. But stalled growth is the rule, not the exception, even for the best-managed companies. That's especially true in today's tumultuous economic environment.
When Growth Stalls is a practical, hands-on guide for executives, managers, and entrepreneurs who are struggling with stalled growth as well as for those who hope to prevent it. In this book, marketing expert Steve McKee presents fascinating evidence that demonstrates that sluggish growth is usually produced not by mismanagement or strategic blundering, but by natural market forces and destructive internal dynamics that are widespread—and often unrecognized.
All companies struggle with external forces such as economic upheavals, changing industry dynamics, and increased competition. When Growth Stalls explores how these forces conspire to take companies down. But the book also looks beyond these natural market forces and explains how four subtle and highly destructive internal factors conspire to keep companies down: a lack of consensus among the management team, a loss of nerve, a loss of focus, and marketing inconsistency. Conquering these, McKee's research shows, is the real key to overcoming stalled growth.
When Growth Stalls demonstrates that no matter what's going on outside an enterprise, it's what's inside that counts. Public or private, for-profit or not-for-profit, consumer-focused or business-to-business—organizations of every size and shape are subject to the same challenges. Throughout this groundbreaking book, McKee explains how to turn things around, offering proven and practical advice for rekindling growth.
Top Customer Reviews
The best part of McKee's book is his constant use of real-world examples that demonstrate the concept he's teaching. The second best part is that his concepts are not complicated. They're just easy to forget when you're in the midst of dealing with personnel issues, new technology, finicky clients and any one of another dozen problems that come up on a typical day.Read more ›
In the effort of trying not to give the book away I would say that one of the highest rewards to reading this book is the 'marketing equation' Steve divulges. Many professors have talked around and about what Steve writes but none spell it out A+B=C.
Reading this book so early on in my life probably saved me from a lot of unknowns. I feel better equipped and more in control of where I am going and HOW to get there.
I highly recommend reading this book wether you're an advertising professional or a small business owner. We all have a 'Top Box'.
Thank you Steve for a great book. Can not wait to send out signed copies for the holidays!
Most Recent Customer Reviews
The book itself is very good and extremely helpful in helping us to think in times of crisis. Complement your reading with Playing to Win, Roger Martin because just underlies the... Read morePublished 12 months ago by Paulo Peres
Probably one of the best Business book I've read and certainly one of the most entertaining. I highly recommend itPublished 22 months ago by Ernesto Perez-Carrillo
This gave book gave great insight to the cycle of creativity and energy in business. Bosses will look at it as "an excuse for failure" but workers will see it as what... Read morePublished on October 11, 2013 by Craig F. Korthase
Steve McKee does an excellent job laying out the key external and internal factors that impact and influence corporate and business growth. Read morePublished on November 20, 2012 by Eric Cosway
I found this book to be thought provoking and insightful. It helps to direct focus to common things that DO occur vs. common things that SHOULD occur. Read morePublished on July 24, 2011 by Mark Gunderman
It's not a question of "if", it's a question of "when" your company will start losing altitude. In his very readable book, Steve lays out the symptoms and the actions to take when... Read morePublished on February 24, 2011 by lanny goodman
One of the biggest challenges any business owner faces is generating consistent, profitable growth. "When Growth Stalls" is all about keeping the momentum going in your business. Read morePublished on September 24, 2010 by Melinda Emerson
FULL DISCLOSURE: I've interviewed Steve McKee for my web site - because I liked his book - enjoyed the experience, and have exchanged tweets with him. Read morePublished on June 19, 2010 by Les McKeown
I was recently given the incredible opportunity to interview none other, than Steve McKee from one of my favorite books on company growth and transition, "When Growth Stalls. Read morePublished on March 22, 2010 by Kate-Madonna