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When the Headline Is You: An Insider's Guide to Handling the Media Hardcover – October 19, 2010
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From the Inside Flap
"Exposing oneself to media scrutiny requires more than simple candor and honesty. It requires knowledge, training, and a keen understanding of how reporters write the news."
from the Introduction
Award-winning journalist and crisis communications expert Jeff Ansell provides a complete, values-based framework for successfully navigating all types of media encounters. This framework offers executives, leaders, and communications professionals the practical tools and step-by-step messaging formulae needed to address problematic issues while limiting their exposure to the sensationalism of today's media environment. With nearly 40 years of experience, Ansell reveals the inside secrets to understanding the media, building credibility, and developing persuasive communication skills.
To facilitate implementation, this how-to guide includes a complete Media MessagingToolkit, a six-step interview and message delivery exercise, and numerous real-world illustrative examples.
Whether delivering good news, not-so-good news, or dealing with a full-blown media crisis, When the Headline Is You provides all the insights and strategies necessary to manage image and enhance reputation.
From the Back Cover
"Business media continue to be the most credible sources of information on companies. Jeff Ansell's book When the Headline Is You offers invaluable advice on managing relationships with these outlets."
—Richard Edelman, president and CEO, Edelman Public Relations
"Jeff Ansell's advice is extremely relevant in today's climate where a well-managed crisis can make the difference between survival and ruin."
—Nicolle Wallace, former communications director, the White House
"When the Headline Is You is the world's most sophisticated yet sensible guide to making the most of journalist interactions."
—Bob Pickard, CEO, Asia-Pacific Division, Burson-Marsteller
"Jeff Ansell's candor in how to deal with the environment around us is refreshing.When the Headline Is You is a must-read for everyone involved in the communi-cations business."
—Robert Dilenschneider, founder and principal, the Dilenschneider Group
"When the Headline Is You will be an important contribution to management, governance, and public discourse. It's both practical and principled, a rare combination. And it brings new insight to real problems."
—Michael Wheeler, professor of Management Practice, Harvard Business School
Top Customer Reviews
This book makes my consulting work so much easier! Thank you, Mr. Ansell - this will stay in my briefcase at all times!
Daryl K. Yankee
Western Lake Superior Habitat for Humanity
Most Recent Customer Reviews
Try "The Bible of Media Training" instead. I mean, this is a good one but is not the great book on the topic.Published 12 months ago by Daniel Ríos
"Jeff Ansell's book When the Headline Is You is the best reference I have ever come across for anyone dealing with brand reputation, media or crisis communication. Read morePublished on December 1, 2012 by Patty Attwell
While updating research for media training seminars, I discovered Jeff Ansell's book "When the Headline is You. Read morePublished on December 12, 2011 by A. Love
This book is a must for anyone that is, or may find themselves in the spotlight. Mr. Ansell's approach considers the 'what ifs' as well as the tough questions, and addresses them... Read morePublished on July 1, 2011 by Daniel S
Let me start out by saying I work in community-based environmental regulation and protection. With high unemployment in the US, I know that "environmentalism" sounds like a... Read morePublished on April 4, 2011 by Ben L