Enter your mobile number or email address below and we'll send you a link to download the free Kindle App. Then you can start reading Kindle books on your smartphone, tablet, or computer - no Kindle device required.

  • Apple
  • Android
  • Windows Phone
  • Android

To get the free app, enter your mobile phone number.

  • List Price: $29.95
  • Save: $3.26 (11%)
Only 6 left in stock (more on the way).
Ships from and sold by Amazon.com. Gift-wrap available.
When Magoo Flew: The Rise... has been added to your Cart
+ $3.99 shipping
Used: Good | Details
Condition: Used: Good
Comment: Bumped and creased book with tears to the extremities, but not affecting the text block and a remainder mark to one edge - Good
Trade in your item
Get a $1.25
Gift Card.
Have one to sell? Sell on Amazon
Flip to back Flip to front
Listen Playing... Paused   You're listening to a sample of the Audible audio edition.
Learn more
See all 2 images

When Magoo Flew: The Rise and Fall of Animation Studio UPA Hardcover – March 9, 2012

4.7 out of 5 stars 14 customer reviews

See all 2 formats and editions Hide other formats and editions
Price
New from Used from
Kindle
"Please retry"
Hardcover
"Please retry"
$26.69
$19.95 $14.98

Ace the ACT.
Wiley Architecture, Construction, & Design Sale
Save up to 40% on select architecture, construction, and design guides during August. Learn more.
$26.69 FREE Shipping. Only 6 left in stock (more on the way). Ships from and sold by Amazon.com. Gift-wrap available.
click to open popover

Frequently Bought Together

  • When Magoo Flew: The Rise and Fall of Animation Studio UPA
  • +
  • Upa Jolly Frolics
  • +
  • Mid Century Modern Animation, Volume 2
Total price: $86.65
Buy the selected items together


Editorial Reviews

Review

“Adam (Abraham) writes well, and certainly did his homework; I learned a lot and pass along my highest recommendation.” —Leonard Maltin, Movie Crazy


“Readers familiar only with the studio’s most famous creation, the nearsighted and befuddled Mr. Magoo, can hardly begin to appreciate the range and diversity of the studio’s best work. But Adam Abraham’s When Magoo Flew, the first full-scale history of UPA, is a good place to start.”—Will Friedwald, Wall Street Journal


“The research is impeccable, the writing solid, the story fascinating...”—Amid Amidi, Cartoon Brew

Review

“This splendid, and long-overdue, book traces the colorful history of the studio that sought to reinvent American animation. Abraham has done his homework and weaves the individual stories of UPA’s many artists and personalities into a seamless and highly readable narrative. A first-rate piece of film history.” (Leonard Maltin)

“At last! The story of UPA, the influential little-studio-that-could―and did―challenge Disney’s domination of animation design and content, has finally been told accurately, with wit, clarity, and insight.” (John Canemaker, Oscar-winning animator and director of animation at the Kanbar Institute of Film and Television at New York University)
NO_CONTENT_IN_FEATURE

The latest book club pick from Oprah
"The Underground Railroad" by Colson Whitehead is a magnificent novel chronicling a young slave's adventures as she makes a desperate bid for freedom in the antebellum South. See more

Product Details

  • Hardcover: 332 pages
  • Publisher: Wesleyan (March 9, 2012)
  • Language: English
  • ISBN-10: 0819569143
  • ISBN-13: 978-0819569141
  • Product Dimensions: 6.4 x 1.1 x 9.4 inches
  • Shipping Weight: 1.6 pounds (View shipping rates and policies)
  • Average Customer Review: 4.7 out of 5 stars  See all reviews (14 customer reviews)
  • Amazon Best Sellers Rank: #1,031,792 in Books (See Top 100 in Books)

Customer Reviews

Top Customer Reviews

Format: Hardcover Verified Purchase
Adam Abraham's When Magoo Flew: The Rise and Fall of Animation Studio UPA takes on the unenviable task of chronicling United Productions of America, the most raved about but least known about studio of the Golden Age of animation. In general, he succeeds at making this a key text, the go-to-book for anyone seeking information on the studio.

Like Mike Barrier, Abraham actually uses solid end notes, so you're able to see where the information came from. You'd be surprised how rare this is in animation books; some document or long-dead person is typically quoted without citation or context. Abraham's thorough use of solid research and colorful anecdotes with extensive citations makes his book worth purchasing for this alone.

Some of the usual problems with animation texts do arise in Abraham's book. Displaced chronology is inevitable in an animation history, so leeway should be allotted, especially when Abraham has gone to such great lengths in his research. But he could have still been clearer in many cases. He spends a great deal of time talking about Bobe Cannon as a director before his most excellent "Red Scare" chapter, but he discusses films made both before and after John Hubley's firing [related to his HUAC-offending activities]. While writing about the studio's early 1950s triumphs, he does not discuss Unicorn in the Garden and I was left puzzled by its absence. Abraham discusses the film later, in a chapter about Mr. Magoo: 1001 Arabian Nights, while chronicling the studio's various feature film projects (Unicorn was intended to be part of a James Thurber feature).

Sometimes the displaced chronology works very poorly.
Read more ›
2 Comments 19 people found this helpful. Was this review helpful to you? Yes No Sending feedback...
Thank you for your feedback.
Sorry, we failed to record your vote. Please try again
Report abuse
Format: Hardcover Verified Purchase
Born from the fallout of the Disney artists' strike of 1941, This is the history of the animation studio that eventually became known as United Productions of America (UPA). Like its best known character, Mr. Magoo, UPA often walked to the beat of a different drummer.

Beginning with animated military training videos in WWII, then commercial training videos, cartoon shorts for Columbia Pictures, and eventually television cartoon shows and the big screen feature 'Gay Purree', this is a detailed portrait of the trials and tribulations of the UPA studio. The company faced many challenges, not the least of which were the dark days of the HUAC investigations of the 50's, budget woes, and creative differences.

But through it all, UPA put their product first, and the public was rewarded with some of the most innovative and avant-garde animation of the past century. Many of the techniques that UPA pioneered are discussed in the book.

With cameos by such a varied cast as James Thurber, Aldous Huxley, Ludwig Bemelmans (of Madeleine fame), Jim Backus, Judy Garland, Robert Goulet, Eddie Albert and the aptly named T.Hee (!), this is an outstanding and detailed account of the glory that was once UPA.
1 Comment 8 people found this helpful. Was this review helpful to you? Yes No Sending feedback...
Thank you for your feedback.
Sorry, we failed to record your vote. Please try again
Report abuse
Format: Hardcover Verified Purchase
I haved enjoyed(loved)Mr. Magoo since first seeing one of his cartoons back in the late 1950's in a theater.Until the last 20 years or so I had not seen any of the other UPA theatrical shorts(except Gerald McBoing Boing which I enjoyed quite a bit). When many of the other shorts began to appear on the Columbia VHS tapes,I watched them and wondered why I didn't seem to enjoy them very much.
Part of the problem was they were so much unlike the Warner/MGM/Fleischer(etc.)cartoons that I had grown up watching mainly on television.
After reading this very informative and thoroughly researched book and realising what these artists were all about and what they were trying to accomplish, I am now watching all the Jolly Frolics cartoons on the just released TCM DVD boxed set and I must say I am enjoying them quiet a bit. My problem before reading this book was apparently I wasn't appreciating the cartoons for what they are as much as I was unhappy about what they were not.
I highly recommend this book as I believe it fills in a nice part of the "golden age" of animation that most of us have only read bits & pieces of over the years.
A nice addition to any animation library.
Comment 5 people found this helpful. Was this review helpful to you? Yes No Sending feedback...
Thank you for your feedback.
Sorry, we failed to record your vote. Please try again
Report abuse
Format: Hardcover Verified Purchase
Having grown up with watching the cartoons I enjoyed the story of Mr Magoo's creation. My favorite Magoo tale has got to be his Christmas Carol. It was interesting to learn about the history of the company, the different stages of production, and the season differences.
Comment One person found this helpful. Was this review helpful to you? Yes No Sending feedback...
Thank you for your feedback.
Sorry, we failed to record your vote. Please try again
Report abuse
Format: Hardcover Verified Purchase
I really love this book especially the parts on Mr Magoo but the history of the animation is very interesting to read about as well. You learn a lot of stuff in this book about the history of Mr Magoo such as one lady had control of titling the cartoons and suggested that they put Mr Magoos name in the title of each cartoon after they did a few as well as the history of animation. This is a good book. You should get it.
Comment Was this review helpful to you? Yes No Sending feedback...
Thank you for your feedback.
Sorry, we failed to record your vote. Please try again
Report abuse
Format: Hardcover Verified Purchase
This is a wonderful history of the legendary animation studio, UPA, creators of Mr. Magoo and Gerald McBoingBoing. It's one of the best I have read on an animation studio, and has lots of wonderful pictures of the animators and the characters. I am really glad I bought it and highly recommend it to any fan of classic animation.
Comment Was this review helpful to you? Yes No Sending feedback...
Thank you for your feedback.
Sorry, we failed to record your vote. Please try again
Report abuse

Most Recent Customer Reviews

Set up an Amazon Giveaway

When Magoo Flew: The Rise and Fall of Animation Studio UPA
Amazon Giveaway allows you to run promotional giveaways in order to create buzz, reward your audience, and attract new followers and customers. Learn more about Amazon Giveaway
This item: When Magoo Flew: The Rise and Fall of Animation Studio UPA