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When Millennials Take Over: Preparing for the Ridiculously Optimistic Future of Business Hardcover – March 1, 2015
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Notter and Grant make a compelling case for why Millennials act as a secret decoder ring to help us understand what drives customers and employees in today's business climate. By adopting the four capacities - digital, clear, fluid and fast - you'll be much better prepared to attract top talent, retain customers and stay competitive. --Daniel H. Pink, author of To Sell is Human
The old ways of managing simply don't work for today's employees. Notter and Grant share insightful ways to help both leaders and employees understand how to work better together by focusing on results over process. When Millennials Take Over is a powerful guidebook that needs to be in the hands of every manager to effectively start unlocking the true potential in every person. --Cali Ressler and Jody Thompson, authors of Why Managing Sucks and How to Fix It
When Millennials Take Over reveals what Generation Y can teach us all about creating organizations with stronger cultures and expanded influence in the market. Whatever you think of Millennials, they ve arrived during a tectonic shift in management. Through case studies, real-world research, and client examples, this book highlights how to harness their energy and insights. --Adam Grant, Wharton professor and New York Times bestselling author of Give and Take
About the Author
Jamie Notter and Maddie Grant are the founding partners of Culture That Works and strategists who known for helping organizations create remarkable cultures, attract the best employees and most loyal customers, and thrive in the digital age. Together, they have a combined 35 years of experience working with both small and large organizations from a variety of industries, including high-tech, healthcare, retail, finance, and non-profit. They are also co-authors of the critically acclaimed book Humanize: How People-Centric Organizations Succeed in a Social World. Based in Washington, DC, they are frequent keynote speakers to diverse audiences around the world.
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As a millennial, I am already seeing much of what is described in this book creeping up in the corporate world. It seems to me to be incredibly important for leaders in all types of organizations to understand the ideas presented in this book, or risk being left in the dust by the next startup company that can build an organization with these principles in mind. Furthermore, this book is a must-read for those in my generation who are miserable in their roles and believe that working for a culturally inept organization is "just the way the corporate world works". This book brings hope to the hopeless and validation for those of us who believe that the future of business can be enjoyable, empowering, and "Ridiculously Optimistic". Highly recommended!
This is a good back that all managers should read because these same mangers will have to hire these changing younger people.
A good read
This is not the usual book about how to attract or increase millennials among your staff and customers. Instead it is a view of the world through the eyes of the millennials; a fresh analysis of the market, management and leadership and what it takes to thrive in it. Why focus on millennials? It is not that the Millennials are different from other generations or admirable and worthy of our focus. It is not because they represent a new market to attract. Instead, it is because they illustrate the nature of the fundamental shift between two eras that is taking place right now. “Remember,” the authors remind us,” the Millennials are not telling us how to do things, but they are shining a light on the capacities that will drive this revolution in leadership and management.” They “become the generation that will finally push the decline of the machine approach to management over the end.” This requires organizations to develop new capacities rather than come up with marketing tricks and strategies for appealing to millennials.
Two remarkable attributes differentiate this book from other books on business theory or millennial marketing.
First the authors truly unveil for us a view of the world we live in from the perspective of the millennial customer, uncovering subtle but crucial shifts in definitions of leadership, sources of value, measures of success, etc.
Secondly, instead of tactical “how to’s” or abstract predictions of the future, they build a new, more fundamental and sustainable basis of success: a re-alignment of your organization with the world which millennials are shaping by building 4 core capabilities rather than marketing tools.
The authors have an impressive command of the history of management, and the intricate dynamics of social, cultural and technological forces re-shaping our environment. Their conclusions are backed by sound research which, refreshingly enough, includes a wide variety of both business and non-profit organizations examined through the millennial lens. The new sources of value and needs of capacity-building are not restricted to one sector. Neither is it linked to the specific products, size, geography or structure of any one type of organization though the specifics may differ. And last but not least, the authors delve into the complexities of social and economic change and the challenges of building organizations for a new era, with clear, focused, compelling and crisp prose that gets to the substance without jargon or obscure theories.
Millennials are getting a great deal of attention in recent news and research. This book is should be on your reading list.
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