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When to Rob a Bank: ...And 131 More Warped Suggestions and Well-Intended Rants Hardcover – Deckle Edge, May 5, 2015
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In celebration of the 10th anniversary of the landmark book Freakonomics comes this curated collection from the most readable economics blog in the universe. It’s the perfect solution for the millions of readers who love all things Freakonomics. Surprising and erudite, eloquent and witty, When to Rob a Bank demonstrates the brilliance that has made the Freakonomics guys an international sensation, with more than 7 million books sold in 40 languages, and 150 million downloads of their Freakonomics Radio podcast.
When Freakonomics was first published, the authors started a blog—and they’ve kept it up. The writing is more casual, more personal, even more outlandish than in their books. In When to Rob a Bank, they ask a host of typically off-center questions: Why don’t flight attendants get tipped? If you were a terrorist, how would you attack? And why does KFC always run out of fried chicken?
Over the past decade, Steven D. Levitt and Stephen J. Dubner have published more than 8,000 blog posts on the Freakonomics website. Many of them, they freely admit, were rubbish. But now they’ve gone through and picked the best of the best. You’ll discover what people lie about, and why; the best way to cut gun deaths; why it might be time for a sex tax; and, yes, when to rob a bank. (Short answer: never; the ROI is terrible.) You’ll also learn a great deal about Levitt and Dubner’s own quirks and passions, from gambling and golf to backgammon and the abolition of the penny.
- Print length400 pages
- LanguageEnglish
- PublisherWilliam Morrow
- Publication dateMay 5, 2015
- Dimensions5.5 x 1.25 x 8.25 inches
- ISBN-100062385321
- ISBN-13978-0062385321
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Editorial Reviews
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“Lively, self-deprecating writing ensures an entertaining read for fans and new readers alike.” — Publishers Weekly
“[A] kooky and counterintuitive collection of economic analysis. ... Plenty to revel in.” — Kirkus Reviews
“Levitt and Dubner... return with more of their signature humor and economic perspective on everyday life. ... Will be a hit with fans of Freakonomics.” — Library Journal
Praise for the Freakonomics Books: “Genius... has you gasping in amazement.” — Wall Street Journal
“We are all Freakonomists now.” — Washington Post
“An afternoon with Levitt and Dubner’s book will transform you into the most interesting person in the room that evening.” — National Public Radio
“A splendid book, full of unlikely but arresting historical details that distinguish the authors from the run of pop social scientists.” — New York Times
“An addictive, irresistible crash course in the populist application of economics.” — The A.V. Club
“Good ideas ... expressed with panache.” — Financial Times
From the Back Cover
In celebration of the 10th anniversary of the landmark book Freakonomics comes this curated collection from the most readable economics blog in the universe. It’s the perfect solution for the millions of readers who love all things Freakonomics. Surprising and erudite, eloquent and witty, When to Rob a Bank demonstrates the brilliance that has made the Freakonomics guys an international sensation, with more than 7 million books sold in 40 languages, and 150 million downloads of their Freakonomics Radio podcast.
When Freakonomics was first published, the authors started a blog—and they’ve kept it up. The writing is more casual, more personal, even more outlandish than in their books. In When to Rob a Bank, they ask a host of typically off-center questions: Why don’t flight attendants get tipped? If you were a terrorist, how would you attack? And why does KFC always run out of fried chicken?
Over the past decade, Steven D. Levitt and Stephen J. Dubner have published more than 8,000 blog posts on Freakonomics.com. Many of them, they freely admit, were rubbish. But now they’ve gone through and picked the best of the best. You’ll discover what people lie about, and why; the best way to cut gun deaths; why it might be time for a sex tax; and, yes, when to rob a bank. (Short answer: never; the ROI is terrible.) You’ll also learn a great deal about Levitt and Dubner’s own quirks and passions, from gambling and golf to backgammon and the abolition of the penny.
About the Author
Steven D. Levitt, a professor of economics at the University of Chicago, was awarded the John Bates Clark Medal, given to the most influential American economist under forty. He is also a founder of The Greatest Good, which applies Freakonomics-style thinking to business and philanthropy.
Stephen J. Dubner, an award-winning journalist and radio and TV personality, has worked for the New York Times and published three non-Freakonomics books. He is the host of Freakonomics Radio and Tell Me Something I Don't Know.
Stephen J. Dubner is an award-winning author, journalist, and radio and TV personality. He quit his first career—as an almost rock star—to become a writer. He has since taught English at Columbia, worked for The New York Times, and published three non-Freakonomics books.
Product details
- Publisher : William Morrow; Illustrated edition (May 5, 2015)
- Language : English
- Hardcover : 400 pages
- ISBN-10 : 0062385321
- ISBN-13 : 978-0062385321
- Item Weight : 1.03 pounds
- Dimensions : 5.5 x 1.25 x 8.25 inches
- Best Sellers Rank: #406,389 in Books (See Top 100 in Books)
- #973 in Popular Social Psychology & Interactions
- #1,156 in Popular Culture in Social Sciences
- #1,236 in History & Philosophy of Science (Books)
- Customer Reviews:
About the authors

Steven D. Levitt teaches economics at the University of Chicago. His idiosyncratic economic research into areas as varied as guns and game shows has triggered debate in the media and academic circles.

Stephen J. Dubner is an award-winning author, journalist, and radio and TV personality. He quit his first career—as an almost-rock-star—to become a writer. He has worked for The New York Times and published three non-Freakonomics books. He lives with his family in New York City.
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The authors state outright that the book is a summary of their online blog entries over the years. I'm a fan of the series, but didn't keep up with their online commentary - so all this was new to me. I regularly pay for bottled water - so I'm used to paying for free things. :)
I'd say, if you are a fan of the Freakonomics books (like the writing and the linking of incentives).
However, I'm not as impressed with this book as I have been in the past. I'm not a fan of recycled material (though they do expand on certain pieces). If you don't know, this book is basically post from their blog (hand picked). The posts are of course great posts and if you haven't read them then you'll likely very much enjoy this book. If you're like me and you read their blog, listen to their podcast, then this book may not blow you away.
I still really like these two guys and want to support what they do so I bought the book. :)
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If you haven't read any of the Freakonomics books, this is a suitable introduction but I would highly recommend starting with their first book, Freakonomics, as the best introduction to this economist/journalist duo that have engender a cult following among many. If you like that book, then I highly recommend their other previous books Superfreakonomics and Think Like a Freak, in that order. If you read Freakonomics and didn't like it, then definitely don't bother with the others (although Think Like A Freak has some more practical applications than the other books).
These guys are clearly intelligent. Despite some quirky subjects, they do take themselves fairly seriously. It happened that I was reading this while taking an economics course, so it was fairly relevant for me. I think this made the book more enjoyable than I would have found it otherwise.
If I had to do it over again, I would want to read Freakonomics first, then maybe come to this book.
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E aí começa a história. Há dez anos, quando os autores resolveram publicar o livro Freakonomics, decidiram também começar uma web page associada. Por acaso, o site oferecia uma função para blogs... E aí eles começaram a publicar e no livro “When to Rob a Bank” acompanhamos algumas experiências, além das postagens que eles consideram top hits.
As postagens no blog tendem a ser mais informais e casuais quando comparadas a escrita de um livro. Eles acrescentam que “[...] ter o blog nos deu uma boa razão para continuar curiosos e abertos em relação ao mundo”. Durante todos os anos eles continuamente se questionavam porque continuavam a blogar e não havia motivo óbvio já que é uma atividade não remunerada e não havia qualquer evidência que o blog os ajudasse a vender mais cópias do livro. Com o tempo eles perceberam a razão: “nossos leitores adoravam de ler o blog, e nós adorávamos nossos leitores. A curiosidade e inventividade e especialmente a diversão nos mantiveram ali”. E com o livro percebemos todo o espírito disso.
O início do livro, com o primeiro capítulo intitulado “o que blogs e garrafas de água têm em comum?” é super engraçado, com eles explicando como antigamente achavam um absurdo livros vindos de blogs serem publicados porque bastava a pessoa entrar no blog e ler tudo de graça. Mas aí... eles publicaram um.
Alguns textos não me interessaram tanto (especialmente os sobre planos de saúde estadunidenses) , enquanto outros me fizeram gargalhar alto. Eu ri muito quando, por exemplo, ele debateu no blog sobre a possibilidade de aeromoças (ou comissárias de bordo) ganharem gorjeta, já que elas prestavam um serviço similar aos de garçonete, por exemplo. Ele colocou várias justificativas plausíveis, os comentários do blog o deixaram bem animados e ele colocou a ideia em prática: tentou dar a tal da gorjeta. A comissária de bordo ficou ofendida e ralhou com ele. A forma como ele descreve a situação é hilária.
Também ri quando, no capítulo “Estávamos Apenas Tentando Ajudar” – foi a postagem que gerou mais cartas e correspondências desde a história da relação entre crime e aborto publicada no primeiro livro (leia aqui). Na postagem original ele diz que se fosse um terrorista com recursos limitados e quisesse maximizar o terror, organizaria vários ataques simultâneos, em diversos locais do país. Teria que ser aleatório para cada um achar que seria uma possível vítima, de preferência fechando o comércio, porque quando isso acontece as pessoas tem mais tempo para pensar em seus infortúnios e então o medo aumenta, e se possível fazendo com que o governo tenha que publicar diversas leis e gastar um bocado para lidar com a situação. E o que isso causou? Diversas correspondências questionando se ele era um traidor, um imbecil, ou ambos. Também pediram que ele fizesse uma postagem listando formas de combater o terrorismo. Se você ler com desapego, puramente racional e sem considerar as “emoções do absurdo” é um capítulo extremamente inteligente e bem versado.
Então esse é o espírito do livro.
Contrairement aux deux livres (Freakonomics et Superfreakonomics) les articles sont très courts et donc parfois peu étayés.
C'est normal, il s'agit principalement d'articles de blogs remaniés. Et ce qui permet d'aborder plein de sujets.
Par contre, je suis souvent en désaccord avec les visions économistes un peu simplistes qui transparaissent.
Les sujets abordés sont pour le coup très intéressants et variés.
Si vous êtes fans des livres précédents ou du podcast Freakonomics, cette lecture vous plaira. Sinon, commencez plutôt par les deux autres.








