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When Talent Isn't Enough: Business Basics for the Creatively Inclined: For Creative Professionals, Including... Artists, Writers, Designers, Bloggers, ... to Freelance or Run Their Own Business Paperback – January 21, 2013
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About the Author
Top Customer Reviews
The internet age allows those with creative skills to work with potential customers anywhere in the world and more on their own terms. Think of a graphic designer who wants to be home with their kids and now has time to work virtually from a computer, supplying professional contract work to a company located elsewhere. This phenomenon is more prominent in northern Michigan where the flexibility of the virtual workplace allows people to live where they want to and not tied to commuting daily to a larger urban center, thus breathing new life into our villages and smaller schools districts.
In the recently released book When Talent Isn’t Enough, author Kristen Fischer explains why this enviable world of freelancing may not for everyone. According to Fischer, and with apologies to the fellow writer Marsha Sinetar, the popular adage of “Do what you love and the money will follow” is essentially a myth. Crucial for a creative business to excel are basic business skills and a well-designed system to make it all happen. Effectively laying out both of these concepts is the heart and strength of When Talent Isn’t Enough.
According to Fischer, running a business requires skills that nothing to do with that creativity that attracted the freelancer to working on their own in the first place. Marketing, creating new opportunities (sales), bookkeeping, filing taxes, and writing contracts are also imperative to long-term success. Therefore, creativity is not enough.Read more ›
Kristen openly shares her own experiences as a successful freelance writer while including stories and quotes from other freelancers. Throughout the text she peppers in call-outs for business successes, must-read resources, newbie mistakes and short Q&As. All of these elements are well organized and come together to form a piece that is highly informative, engaging and authentic.
Dr M Frantz
Most Recent Customer Reviews
Very informative and gives great advice. If you plan on starting out on your own, read this book first!Published 12 months ago by ZMZ
This practical book of business tips and examples for creatives is written in a style that holds the reader's attention, giving them the opportunity to absorb just the kind of... Read morePublished on February 22, 2013 by DavidGeer
Kristen has written a great book for the creatively inclined who are considering going into business for themselves. Read morePublished on February 2, 2013 by Shelia Butler