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When Talent Isn't Enough: Business Basics for the Creatively Inclined: For Creative Professionals, Including... Artists, Writers, Designers, Bloggers, ... to Freelance or Run Their Own Business Paperback – January 21, 2013

4.9 out of 5 stars 8 customer reviews

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Editorial Reviews

About the Author

Kristen Fischer has run her own copywriting business for more than seven years. As a journalist, she has written for Writer's Digest, New Jersey Monthly, HOW Design, and MediaBistro. She is a Certified Professional Resume Writer (CPRW) and panelist on Freelance Radio. Fischer is a graduate of the Richard Stockton College of New Jersey, and lives at the Jersey Shore with her husband.
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Product Details

  • Paperback: 224 pages
  • Publisher: Career Press; 1 edition (January 21, 2013)
  • Language: English
  • ISBN-10: 1601632509
  • ISBN-13: 978-1601632500
  • Product Dimensions: 9 x 6.1 x 0.4 inches
  • Shipping Weight: 11.2 ounces (View shipping rates and policies)
  • Average Customer Review: 4.9 out of 5 stars  See all reviews (8 customer reviews)
  • Amazon Best Sellers Rank: #995,729 in Books (See Top 100 in Books)

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Format: Kindle Edition Verified Purchase
Recent changes in our regional economy have fueled the growth of people working on their own either out of necessity, out of fear of losing one’s job, or early retirees who are well positioned (both financially and with experience) to start their own small company.

The internet age allows those with creative skills to work with potential customers anywhere in the world and more on their own terms. Think of a graphic designer who wants to be home with their kids and now has time to work virtually from a computer, supplying professional contract work to a company located elsewhere. This phenomenon is more prominent in northern Michigan where the flexibility of the virtual workplace allows people to live where they want to and not tied to commuting daily to a larger urban center, thus breathing new life into our villages and smaller schools districts.

In the recently released book When Talent Isn’t Enough, author Kristen Fischer explains why this enviable world of freelancing may not for everyone. According to Fischer, and with apologies to the fellow writer Marsha Sinetar, the popular adage of “Do what you love and the money will follow” is essentially a myth. Crucial for a creative business to excel are basic business skills and a well-designed system to make it all happen. Effectively laying out both of these concepts is the heart and strength of When Talent Isn’t Enough.

According to Fischer, running a business requires skills that nothing to do with that creativity that attracted the freelancer to working on their own in the first place. Marketing, creating new opportunities (sales), bookkeeping, filing taxes, and writing contracts are also imperative to long-term success. Therefore, creativity is not enough.
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Format: Paperback Verified Purchase
"When Talent Isn't Enough" is a well-written, informative and thorough resource for any creative looking to start their own freelance practice. I bought this book because Kristen was kind enough to interview me and include a few quotations from our conversation. I was completely blown away by how well she managed to cover just about every point of running/owning a freelance-based operation in only 214 pages. The book is packed with useful information and I only wish it had been in existence when I started my own business years ago.

Kristen openly shares her own experiences as a successful freelance writer while including stories and quotes from other freelancers. Throughout the text she peppers in call-outs for business successes, must-read resources, newbie mistakes and short Q&As. All of these elements are well organized and come together to form a piece that is highly informative, engaging and authentic.
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Format: Paperback Verified Purchase
If you are a freelance artist and need to understand how to promote your business, muddle through the mystery of paperwork, taxes and how much to charge clients, this is an excellent book. It's filled with great resources and websites and practical advice to make sure you don't forget anything really important when running your own business.
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Format: Kindle Edition
I enjoyed Kristen Fischer's book. Business books can be boring and tedious, but NOT so with this book. I really liked her personal stories and short essay style. Several times I picked it up to read just one small essay and found myself reading more and more. As a long time business owner, I occasionally peruse books of this genre for tips, Kristen's book has found a place near my desk and I imagine I will refer to it from time to time. I recommend it to any business owner or anyone thinking of going out on their own.
Dr M Frantz
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