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Where East Eats West: The Street-Smarts Guide to Business in China Paperback – July 15, 2009
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Those who have never been to China, or have only gone there briefly to tour the Great Wall or The Bund, etc., may read this book and think, "This is too outlandish. All of this can't possibly be true." Continue thinking that, and you're screwed. "Face" is indeed the end all, be all in China. Every person has his or her place there. Confucianism is at the the deepest core that goes back thousands of years. Don't fight it. If you do, then *you will lose." Do NOT (as I naivly/stupidly/arrogantly did) think that you will be the one to change that.
After reading this book, I came to the realization that had I read this book before my first trip over there, it probably would not have altered my behavior. It wasn't until after several trips that several realizations (epiphanies) seeped in. I needed to be there to see it, witness it, feel it, and *live* it to learn and appreciate it. There were several times when I was convinced that I must be going out of my mind. So many things didn't make sense. "Am I alone?"
No, you're not. This is where "Where East Eats West" steps in. You are not alone. Many have gone before you. I *do* strongly encourage you to read this book before you head off to China. When you begin to experience the overt cultural differences, you will have at least the book knowledge to know you're not nuts. And if you've already got long-term exposure to China and the Chinese people, this book is a must read for the sheer joy of it.
One last note: Even if you're not embarking on business in China, I recommend you read this book. People with Chinese ancestory live throughout the world....not just in China. This book provides tremendous insights. And if you're lucky enough to marry a Chinese man or woman (which I did) you MUST read this book. The lessons learned in Sam Goodman's book transcend business and explain a whole hell of a lot about Chinese cross-cultural relationships in general.
Kudos, Sam. Great book.
Where East Eats West is different, very different. Why? Simply because if EVERY business person absorbs the lessons, philosophies and practices in this book they will know everything they need to know to either (a) not fail horribly or (b) succeed (in that order)
I have been involved in numerous China projects over the years and have seen first hand the unprecedented changes that have occurred in the Chinese business landscape. But, as they say; the more things change the more they stay the same. Sam Goodman's book was relevant 20 years ago, is today and will be years from now.
In my opinion, this is the single most important read for if you are contemplating or conducting business in China, taking international business studies, or your business or career is impacted by China.
It's also a very funny, well-written easy read.
1) This is one of the best China business books I have read.
2) Unlike other books written by journalists about big corporations in China, this book is written by the author about his own story and his small business. Telling other people's stories by outsiders is never the same as living through the stories.
3) The book may appear negative, but is NOT. As a China business consultant and a former China operations manager, I can tell you that everything in the book is true. I want to add that the author actually cares about China.
4) Any foreigner will benefit enormously by reading book!
After reading this book, you have no excuse that you didn’t know what you were getting yourself into when coming to the China market! Sam tells you straight up the real battles as well as the good perks of being on the ground doing business in China.
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How refreshing to finally have something that is ACTION ORIENTED!Read more
Like a junior high school essay.
You know, double spaced lines and thoughts.Read more