Download the free Kindle app and start reading Kindle books instantly on your smartphone, tablet, or computer - no Kindle device required.
Read instantly on your browser with Kindle for Web.
Using your mobile phone camera - scan the code below and download the Kindle app.
Follow the authors
OK
Where the Suckers Moon: The Life and Death of an Advertising Campaign Paperback – October 31, 1995
As six advertising agencies scrambled for the account and the winner tried to churn out the Big Idea that would install Subaru in the collective national unconscious, Randall Rothenberg was there, observing every nuance of the chaos, comedy, creativity, and egotism that made up an ad campaign.
One can read Rothenberg's book as the behind-the-scenes chronicle of the brief and very troubled marriage between a beleaguered automobile company and Wieden & Kennedy, an aggressively hip ad agency whose creative director despised cars. One can read it as a history of advertising's journey from the conventionally upbeat slogan "Helps Build Strong Bodies 12 Ways" to the supercool nineties minimalism of "Bo Knows." Either way, Where the Suckers Moon is a face-paced, insightful, and occasionally appalling look at an industry whose obsession with image has affected our entireculture.
- Print length496 pages
- LanguageEnglish
- PublisherVintage
- Publication dateOctober 31, 1995
- Dimensions5.16 x 1.05 x 7.95 inches
- ISBN-100679740422
- ISBN-13978-0679740421
Customers who viewed this item also viewed
Editorial Reviews
From Publishers Weekly
Copyright 1995 Reed Business Information, Inc.
From the Inside Flap
From the Back Cover
About the Author
Product details
- Publisher : Vintage; First Edition (October 31, 1995)
- Language : English
- Paperback : 496 pages
- ISBN-10 : 0679740422
- ISBN-13 : 978-0679740421
- Item Weight : 14.4 ounces
- Dimensions : 5.16 x 1.05 x 7.95 inches
- Best Sellers Rank: #1,086,734 in Books (See Top 100 in Books)
- #1,256 in Advertising (Books)
- #2,060 in Travel Writing Reference
- Customer Reviews:
About the authors

Discover more of the author’s books, see similar authors, read author blogs and more

Discover more of the author’s books, see similar authors, read author blogs and more
Customer reviews
Customer Reviews, including Product Star Ratings help customers to learn more about the product and decide whether it is the right product for them.
To calculate the overall star rating and percentage breakdown by star, we don’t use a simple average. Instead, our system considers things like how recent a review is and if the reviewer bought the item on Amazon. It also analyzed reviews to verify trustworthiness.
Learn more how customers reviews work on Amazon-
Top reviews
Top reviews from the United States
There was a problem filtering reviews right now. Please try again later.
Ohhhh, brother. Wait until you see what happened when Subaru hired a creative agency to market cars, and understand how everything that could go wrong, did go wrong.
The book isn't totally with flaws, and there's some navel gazing here the author could have chosen to exclude. But with that said, there is plenty of value to take away here for any product manager receptive enough to absorb cautionary tales on how not to market their offerings.





