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Where the Suckers Moon: The Life and Death of an Advertising Campaign Paperback – October 31, 1995

4.5 out of 5 stars 89


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Editorial Reviews

From Publishers Weekly

Former New York Times advertising columnist Rothenberg details the brief and disastrous marriage between the struggling Subaru corporation and the hip ad agency it hired to revive its image.
Copyright 1995 Reed Business Information, Inc.

From the Inside Flap

hronicles the brief, turbulent marriage between a recession-plagued auto company and an aggressively hip ad agency (whose creative director despised cars), capturing both the ad world's tantalizing gossip and the broader significance of its creations. "Simply the best book about advertising I have ever read."--Neil Postman (Technopoly).

Product details

  • Publisher ‏ : ‎ Vintage; First Edition (October 31, 1995)
  • Language ‏ : ‎ English
  • Paperback ‏ : ‎ 496 pages
  • ISBN-10 ‏ : ‎ 0679740422
  • ISBN-13 ‏ : ‎ 978-0679740421
  • Item Weight ‏ : ‎ 14.4 ounces
  • Dimensions ‏ : ‎ 5.16 x 1.05 x 7.95 inches
  • Customer Reviews:
    4.5 out of 5 stars 89

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Customer reviews

4.5 out of 5 stars
4.5 out of 5
89 global ratings

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Top reviews from other countries

sanjay nirwan
5.0 out of 5 stars Five Stars
Reviewed in India on November 26, 2014
Matthew Arbon
5.0 out of 5 stars One of the most accurate and insightful books on advertising ever written.
Reviewed in Australia on June 7, 2016