Where’s the Moolah?: Financial Growth Hacking for Business Profitability 1st Edition

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ISBN-13: 978-9391370534
ISBN-10: 9391370535
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Editorial Reviews


‘Being a sales and marketing professional, this book has kindled my thoughts on how the sales and marketing functions contribute to the financial growth of a business. The action plan provided at the end of the chapters is a good way to navigate the business in the desired path. Where’s the Moolah is a must-read for business folks.’ -- Sajeev Rajasekharan ― Managing Director, Asia Emerging Markets and India, Harley-Davidson Motor Company

‘Although the book is titled Where’s the Moolah? it is not a book that covers just money matters. After all, "money", is the output of the business that gets many of the fundamentals right. In that context, this book covers many of the "first principle thinking" for running a business effectively and efficiently as a profitable venture. Topics such as pricing strategy, forest principle and business karma are examples of what I am referring to, which are rarely covered in other books of this genre. I encourage young entrepreneurs and business leaders to read this book and benefit from the wealth of knowledge which is being shared in this book.’ -- Suresh Sambandam ― CEO, Kissflow

‘With the book Where’s the Moolah? Sangeeta has written a very practical guide for business leaders. She asks and helps answer the key questions facing businesses today while weaving in the importance of closely connecting finance with the corporate mission. This book is a great read for entrepreneurs and business chiefs.’ -- Steve Rosvold ― Founder, CFO.University, USA

‘Sangeeta Shankaran Sumesh’s book on Where’s the Moolah? is a very comprehensive work which looks at managing any organization competently to achieve its goals. While money may not be the ultimate goal of all organizations, every organization’s effectiveness can be measured with this single most important indicator. Sangeeta has dealt with this important indicator of organizational effectiveness using a multidimensional model which deals with people, customers, markets, suppliers, technology, strategy and, most importantly, finance. The book is a great workbook for entrepreneurs and professional managers of all disciplines. It is filled with case studies and illustrative examples.’ -- Dr T. V. Rao ― Former Professor, IIM Ahmedabad; Chairman, TVRLS

‘Where’s the Moolah? is one of the first books to guide entrepreneurs through a full life cycle of establishing a profitable business. If you deeply care about growing your business financially, this book is a "must-read", since each chapter reinforces successful money management. The author has unpacked decades of experience in financial management throughout the book.’Design -- Ram Nagappan ― Co-founder, American Tamil Entrepreneurs Association, USA

‘In the current climate of fast-paced, volatile and profitdriven business ecosystems across the world, Sangeeta’s book Where’s the Moolah? captures the fine prints of managing money and bringing to life its productive use.’ This book would serve as a quick lesson/refresher on the essentials of modern finance planning and accelerated business growth for both young entrepreneurs and seasoned leaders alike, who can draw on the rich insights and knowledge which the author amassed through her 25-year-journey in the business arena. The way the book captures the nuances of money management, profitability and economic productivity in a very clear and simple manner is commendable. Sangeeta through her work has nicely showcased the various critical phases in a business, with real-life leaders sharing their thoughts on addressing the same. -- RaviChandran Purushothaman ― President, Danfoss India

‘Where’s the Moolah? is a very practical guide to not just making money but also doing so effectively, ethically and efficiently. While the end objective is to achieve financial goals, the author makes it clear that for long-term financial high performance, one has to follow a considered path of setting the right systems and processes, employee orientation, customer and supplier focus, leveraging technology and scale, and doing all these with integrity. The book is a valuable asset to business leaders, managers and entrepreneurs across start-ups to mature and large-scale businesses.’ -- Srividya Gopal ― Managing Director, Duff & Phelps, Singapore

‘The biggest challenge for the entrepreneurs today is effective financial management. Books which teach the art of finance offer a great way of learning. Ms Sangeeta Sumesh in her book Where’s the Moolah? has distilled the essence of the matter and explained in clear and simple English, offering a vast array of advice on how entrepreneurs can tilt the odds in their favour. It is a powerful no-nonsense prescription on how the entrepreneurs should structure their strategies in the current market environment.’ -- Neethi Mohan ― Chairman, Young Entrepreneur School, Tamil Nadu

‘Sangeeta’s book Where’s the Moolah? is a must-read for entrepreneurs, start-ups and business leaders. What I find really valuable in the book is the focus on the principles-based approach combined with the right tools to actually implement. For instance, pricing strategy and business karma are great levers but most often ignored by business leaders. Any serious leader who wants to establish a sound business on solid principles must have this book in his go-to collection of books.’ -- Jayanthra Jayachandran ― Director, Entrepreneurs’ Organization, South Asia

About the Author

Sangeeta Shankaran Sumesh is ‘The Gain Enabler’. A Chief Financial Officer turned Business

Coach, enabling high performance and enhancing financial growth for businesses. Her purpose is to serve entrepreneurs, leaders and teams to shine and succeed. She is on a mission to enable, empower and elevate businesses and individuals. She has rich corporate experience of 25 years, including leadership positions with multinationals.

An Independent Director with a listed company and a TEDx Speaker, Sangeeta is a chartered accountant, management accountant and completed executive education from Harvard Business School. She is a credentialed Coach from International Coaching Federation (PCC), and is also a business advisor, professional speaker and the author of the best seller What the Finance and Get High.

Product details

  • Publisher ‏ : ‎ SAGE Publications Pvt. Ltd; 1st edition (August 19, 2021)
  • Language ‏ : ‎ English
  • Paperback ‏ : ‎ 332 pages
  • ISBN-10 ‏ : ‎ 9391370535
  • ISBN-13 ‏ : ‎ 978-9391370534
  • Item Weight ‏ : ‎ 11.3 ounces
  • Dimensions ‏ : ‎ 5.5 x 0.83 x 8.5 inches
  • Customer Reviews:
    5.0 out of 5 stars 4 ratings

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Sangeeta is "The Gain Enabler". She contributes as a Business Coach by enabling high performance & enhancing financial growth. As the CEO & Founder of Gaintastic, Sangeeta is on a mission to enable, empower and elevate businesses with a purpose to serve entrepreneurs, leaders and teams to shine and succeed.

She brings along rich corporate experience of twenty-five years with multinationals and her latest position was as the Executive Director and Chief Financial Officer of Dun & Bradstreet Technologies.

Sangeeta is a Chartered Accountant, Management Accountant and completed executive education from Harvard Business School. She’s a High Performance Business Coach from International Coaching Federation (PCC), TEDx Speaker and Bestselling Author of “What The Finance” & “Get High”.

She is a recipient of many awards and recognitions.


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Raghavan Neelakantan
5.0 out of 5 stars A comprehensive guide book
Reviewed in India on August 8, 2021
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5.0 out of 5 stars A must-have book for all looking to establish or run a profitable business!
Reviewed in India on December 5, 2021
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5.0 out of 5 stars Profound yet Practical concepts in an exhaustive yet comprehensive manner ! Collector's book !!
Reviewed in India on November 7, 2021
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