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Where's My Fifteen Minutes?: Get Your Company, Your Cause, or Yourself the Recognition You Deserve Hardcover – December 26, 2008

4.1 4.1 out of 5 stars 26 ratings

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An accessible and insightful PR guide from a top adviser to the rich and powerful

Media attention can boost careers, generate millions of dollars, and make dreams come true. It can also destroy reputations and derail carefully laid business plans. All publicity is not good publicity.

No one knows this better than Howard Bragman. For more than thirty years he has helped prominent people—movie stars, business leaders, philanthropists— get their messages out, in good times and bad.

His book won’t make anyone famous overnight, but it will help readers understand the changing world of today’s PR. If your public’s perception doesn’t match reality—if you are a better person, offer a better product, or stand for a better cause than anyone realizes— you need help. Bragman shows how to:
  • Understand your real target audience
  • Respect what the media needs and wants
  • Give memorable interviews, even during a crisis
  • Handle the new challenges of the Internet age

He illustrates his lessons with juicy examples, from Frank Sinatra and Madonna to Coca-Cola and Monica Lewinsky. Whether you’re trying to build a business, advance your career, or change the world, there’s much to be learned from Bragman’s insights and experience.

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Editorial Reviews

From Publishers Weekly

With 30 years in public relations, Bragman offers an insider's perspective on creating—or refurbishing—a personal image or brand. His book reads like a who's who of his celebrity clients, from Cameron Diaz to Paula Abdul, lending a sensational quality to the text; Bragman is more on point when he sticks to such details as building a believable and authentic image, describing the finer points of creating an effective Internet presence and knowing when to seek publicity. He makes canny observations about the melding of public relations and the new media and sharp advice on how to navigate the divide between perception and reality. But there remains a schizophrenic quality to the book, as readers are instructed to apply celebrity PR and media relations techniques wisdom to their daily lives; the author claims his methods will benefit everyone from the local environmentalist trying to effect change to the state representative looking for a writeup in the hometown paper. But Bragman's arguments are more apropos for the glitterati and not for the fictional PTA bent on a recycling initiative. (Jan.)
Copyright © Reed Business Information, a division of Reed Elsevier Inc. All rights reserved.

About the Author

Howard Bragman is CEO of the public relations agency Fifteen Minutes and the founding partner of Bragman Nyman Cafarelli, the largest entertainment PR firm in the world. He has represented some of the most famous celebrities, companies, and events in the world. He appears regularly on television to comment on entertainment and cultural issues.

Product details

  • Publisher ‏ : ‎ Portfolio (December 26, 2008)
  • Language ‏ : ‎ English
  • Hardcover ‏ : ‎ 256 pages
  • ISBN-10 ‏ : ‎ 1591842360
  • ISBN-13 ‏ : ‎ 978-1591842361
  • Item Weight ‏ : ‎ 15.4 ounces
  • Dimensions ‏ : ‎ 6.25 x 1 x 9.25 inches
  • Customer Reviews:
    4.1 4.1 out of 5 stars 26 ratings

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Customer reviews

4.1 out of 5 stars
26 global ratings

Customers say

Customers find the book very informative, useful, and entertaining. They also appreciate the author's fantastic job of telling the story and background. Readers describe the book as fun to read and entertaining while it informs.

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6 customers mention "Information quality"6 positive0 negative

Customers find the book very informative, useful, and well-told. They say the author does a fantastic job of telling the reader both his story and background. Readers also mention the book has great short stories and quotes.

"...PR can be an extremely helpful, cost-effective way to get your message out to the world...." Read more

"...Not only does it discuss interesting topics, but it has great short stories and quotes." Read more

"...-earth, ego controlled and otherwise “nice guy” does a fantastic job of telling the reader both his story and background from his Michigan roots to..." Read more

"...I've been using the ideas, described in this book and the results are amazing!Buy it and use it on practice." Read more

3 customers mention "Readability"3 positive0 negative

Customers find the book fun to read and entertaining.

"...It is written in a consise, easy-to-read style that entertains while it informs...." Read more

"This was a fun read. Not only does it discuss interesting topics, but it has great short stories and quotes." Read more

"...The author has a nice wit about him making this book fun to read and very informative. Glad I purchased it! Great buy!" Read more

Top reviews from the United States

Reviewed in the United States on January 20, 2009
If you are curious to know about the differences between perception and reality and how those are shaped in the marketplace of ideas, then this is an ideal read. It is one of the few books that truly captures the essence of what it means to be a practitioner of public relations -- from how the publicity machine works to what steps to take when crafting an effective message. For those who have an open mind and are willing to learn, this is the book that can teach you about the modern world of public relations. What it is ... what it means ... and what it does and does not do in shaping the opinions that affect our day to day lives.
One person found this helpful
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Reviewed in the United States on February 18, 2012
This book tells you how to go about getting in front
of PR sources in order to grow your brand. I've done
so but this is very temporary. Nothing good in the
follow up. I'd recommend this but ONLY if you get it
on sale!
One person found this helpful
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Reviewed in the United States on December 26, 2008
This book is chuck-full of practical, creative ideas to get your cause (or yourself) some media coverage. It is written in a consise, easy-to-read style that entertains while it informs. I particularly liked the "Ten Commmandments of PR" section with important nuggets such as "All press is not good press" and "They're only building you up to knock you down". PR can be an extremely helpful, cost-effective way to get your message out to the world. This book is a great guide to the ins and outs of the biz from someone on the inside.
8 people found this helpful
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Reviewed in the United States on October 25, 2014
This was a fun read. Not only does it discuss interesting topics, but it has great short stories and quotes.
Reviewed in the United States on December 27, 2013
Despite that he’s still well under age 60, Howard Bragman is a public relations and crisis management legend (except to himself). This down-to-earth, ego controlled and otherwise “nice guy” does a fantastic job of telling the reader both his story and background from his Michigan roots to learning the trade to today where he heads his own, well respected and successful firm. If you want to learn and to better understand the inner-workings of the P.R. world and how it goes hand-in-hand with a celebrity’s career management, this book is definitely for you.
Reviewed in the United States on December 27, 2020
I'd say that this book is a real pearl among PR literature. Moreover, I've been using the ideas, described in this book and the results are amazing!

Buy it and use it on practice.
Reviewed in the United States on May 12, 2009
An overview of PR, variously defined, by a master practitioner, its focus is mainly the glamour, entertainment and celebrity industries. The book has few guiding principles, and its lessons are more by example than reasoned argument. Not as much name dropping as might be expected, used to the point to primarily highlight a point. A good reality check for anyone interested in developing ongoing media campaigns, and the closing Ten Commandments of PR is a concise summary of the book as a whole.
One person found this helpful
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Reviewed in the United States on January 15, 2009
This book is great if... you need common sense. It lacks real substance and there's no practical advice. If you were looking for some actual example of what to do to get anything the cover says, well, within the first 25 pages he tells you directly this isn't that book. Sorry. I'd definitely save the money if I could go back and I'd avoid this book unless I was lacking common sense.
9 people found this helpful
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Top reviews from other countries

L.C
3.0 out of 5 stars Great book if you're new to the idea of PR
Reviewed in the United Kingdom on December 9, 2016
Great book if you're new to the idea of PR. I thought some points could have been made faster though and were a little bit too drawn out.
A. V. B .
4.0 out of 5 stars Wheres my fifteen minutes
Reviewed in the United Kingdom on September 23, 2009
An interesting read, if a bit hard to get into. Try to ignore the American references, and you stand to lean a good deal from this book.