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Where's the "WOW"?
on May 6, 2008
I eagerly anticipated the arrival of this book, expecting it would guide me toward the "Wow" in my own business. I was disappointed.
1. One of the basic principles of reading material is that san-serif fonts are good for titles but hard to read as text. Throughout this book, you'll find the text in san-serif fonts. And if I needed a good example of why text should be set with serif fonts, this is it. It is more difficult to read "Where's Your WOW?" than it should be.
2. Stories of businesses that have successfully identified their "WOW" are helpful to illustrate principles, but they are not the principles themselves. I felt that I should intuit from their stories how to create a "WOW" for myself.
As a photographer, I am keenly aware that photos that pop, that grab the attention and hold it, are firmly grounded in the basics - lighting, focus, clarity. Then there's that something more - an unusual way of presenting a subject that makes the viewer stop and say WOW!
3. Where's Your Wow is a good business book that presents the basics clearly - but fails to make the leap from good business practices to WOW.