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Genuine Whibal G7 Certified Neutral White Balance Pocket Card (2.1"x3.35") Plus a Bonus IVATION Lanyard with Quick Release Buckle
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Purchase options and add-ons
| Brand | WhiBal |
| Age Range (Description) | Adult |
| Item Dimensions LxWxH | 3.35 x 2.1 x 0.04 inches |
| Item Weight | 1 Ounces |
About this item
- No need to worry about white balance ever again with the easy to use whibal.
- Best specs of any gray card product (a*&b* < 0.5 from perfect neutral)
- Designed for perfect compatibility with Adobe Photoshop and Lightroom.
- Sturdy and virtually indestructible only .040" thick. Scratch, fade, and water resistant..
- Plus a bonus lanyard with quick release buckle so you can take off and on in seconds.
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This item Genuine Whibal G7 Certified Neutral White Balance Pocket Card (2.1"x3.35") Plus a Bonus IVATION Lanyard with Quick Release Buckle | JJC 4" x 5.2" PVC White Balance Card Set for Achieving Perfect Color Balance in Your Photos - Including an 18% Neutral Grey Card, a White Card and a Black Card | Calibrite ColorChecker Passport Video (CCPPV) | DGK Color Tools 8x10 18% Gray Card for Film and Digital Camera | Lastolite LL LR1250 12-Inch Ezybalance Card -Grey/White | JJC 10" x 8" PVC White Balance Card Set for Achieving Perfect Color Balance in Your Photos - Including an 18% Neutral Grey Card, a White Card and a Black Card | |
|---|---|---|---|---|---|---|
| Customer Rating | 4.5 out of 5 stars (514) | 4.7 out of 5 stars (199) | 4.3 out of 5 stars (163) | 4.4 out of 5 stars (117) | 4.3 out of 5 stars (316) | 4.7 out of 5 stars (199) |
| Price | $19.95$19.95 | $9.99$9.99 | $119.00$119.00 | $10.49$10.49 | $50.16$50.16 | $12.99$12.99 |
| Shipping | FREE Shipping on orders over $35.00 shipped by Amazon or get Fast, Free Shipping with Amazon Prime | FREE Shipping on orders over $35.00 shipped by Amazon or get Fast, Free Shipping with Amazon Prime | FREE Shipping. Details | FREE Shipping on orders over $35.00 shipped by Amazon or get Fast, Free Shipping with Amazon Prime | FREE Shipping. Details | FREE Shipping on orders over $35.00 shipped by Amazon or get Fast, Free Shipping with Amazon Prime |
| Sold By | Kellards | Top Foto Accessory | Complete Photo & Video | DGK Color Tools | Kellards | Top Foto Accessory |
| Screen Size | 2.1 inches | 3.0 inches | 1.57 inches | 8.0 inches | 12 inches | 3.0 inches |
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Product information
| Product Dimensions | 3.35 x 2.1 x 0.04 inches |
|---|---|
| Item Weight | 1 ounces |
| ASIN | B004G3NW5M |
| Item model number | WB7-PC |
| Customer Reviews |
4.5 out of 5 stars |
| Best Sellers Rank | #9 in Photographic Light Meter Grey Cards |
| Is Discontinued By Manufacturer | No |
| Date First Available | December 12, 2010 |
| Manufacturer | Whibal |
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Product Description
With more than 40,000 customers, the Genuine WhiBal has become the standard in the industry for precision WB Reference "Gray Cards". Each and every card is measured with a precision spectrophotometer to assure you that *your* card meets our industry leading specification of +/-0.5 within the a* and b* channels.
Do not be fooled by RGB measurements (they have no meaning in this context). Very simply, WhiBal combines all the best features of all available White Balance cards, and meets or exceeds their technical performance in a unique package that can be used conveniently in all your shooting situations.
In addition, WhiBal provides convenient neutral White and Black reference areas for setting dynamic range in your digital capture using the Black and White Eyedroppers available in RAW conversion software, PhotoshopTM, and most other editing software.
Check out the educational videos on-line. (Search for WhiBal). They tell the entire story.
Feature Summary:
It fits in your shirt pocket.(2.1x3.35 inches)...so you will actually use it rather than have it in your bag!
It is basically indestructible, waterproof, etc
All 4 reference "colors" are essentially equal to or better than all tested "reference cards" for neutrality and spectral flatness.
All cards are designed for low reflectivity, except the BlackPoint sticker which intentionally is highly reflective so that maximum Blackpoint level may be achieved.
Can be used to set white balance reference, Black point and White point.
Fits shirt pocket or can hang on studio hook or lanyard.
WhiBal is a product of PictureFlow LLC, is patent-pending and proudly made in the USA.
Comes with a bonus lanyard with quick release buckle so you can take off and on in seconds.
Customer reviews
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To calculate the overall star rating and percentage breakdown by star, we don’t use a simple average. Instead, our system considers things like how recent a review is and if the reviewer bought the item on Amazon. It also analyzed reviews to verify trustworthiness.
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Reviewed in the United States on March 26, 2023
The quality is excellent. I wish it was double sided but unfortunately it's not. However, it is on textured plastic so it is matte. Therefore, you will not get glare or smears on it which can become an issue when trying to white balance in post. The card itself is credit card sized. If you need a bigger one, which you shouldn't--look for the studio version.
It is certified neutral. This is very important especially for film makers because when comparing this to other "18% grey" cards you can instantly tell the other ones are not. If you've ever shot video, especially log or RAW, you'd know using something as a reference for white balance that claims to be grey or neutral will leave your footage either with a slight magenta tint, or everything will look like it is fine but skin tones may look a little red adding more time in post to correct. This is what actually led me to purchase this card.
A lot of great cinema cameras do not come with auto white balance (which you shouldn't use anyway) and when shooting in a good codec, log or RAW; most of your white balancing is going to come from post production. If you use Dvinci Resolve as I do (you should be for color correcting if you don't), using the qualifier to select this card as your neutral key will result in excellent balancing every time.
Do yourself a favor and skip the ones that are $10 less and get something that's certified. Or else you'll be spending extra time trying to figure out whether your balance or tint is messing up those fine details with an awful hue.
I took some family portraits under some really tricky natural light (dusk) conditions and I just couldn't get the color to my liking, despite messing around for 20 minutes in Lightroom 4. That night, I decided it was time to try a professional gray card and ordered this.
Now I make sure I take it with me whenever I'm taking anything more than casual shots.
You can use it in one of two ways:
1) Take a picture of it in the same lighting conditions that your subject will be in, and then when you get home and use Lightroom, do an auto-balance on the photo of the card and then copy the same settings to your other photos. It's best to use RAW if you choose this option.
or - preferably...
2) Many SLR cameras (I use a Canon 60D) have a menu option for custom while balance - take a picture of the card, go to custom balance menu and display the photo you took of the card on the screen. Confirm your selection. Then all your have to do is go to the white balance menu option and set it to the "custom" mode... it will then apply the settings you previously selected. Sounds confusing - but it's really pretty simple and makes all the difference in the world under tricky lighting conditions.
Just remember to adjust again as the lighting changes, or when you go to your next location at a later time.
A bit pricey for a thick card that fits in your wallet, but professionally calibrated tools usually are. It's definitely worth it if you do any serious shooting.

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