Which Side of Your Brain Am I Talking To? by Boye Lafayette De Mente, internationally known for his numerous business, cultural-insight and languages books on Japan (and on China, Korea and Mexico), explains in precise detail why some people tend to be logical and rational in their approach to life while others tend to be emotional, and what this does to personal, business and cross-cultural relationships worldwide.
The book claims (based on a famous Japanese authority's research) that the Japanese are the only large group of people who are good at using both sides of their brain (although the right side tends to be dominant), which is both an advntage and a disadvantage.
It makes for fascinating and informative reading, no matter which side of your brain you are using...and is especially valuable in understanding the differences in the way men and women think.
From the Publisher
There is growing evidence that the language one first learns as a child determines which side of the brain is dominant for the rest of the person's life. People who are right-brain dominated think and behave differently from those who are left-brain oriented. In this insightful and provocative book, Boye Lafayette De Mente, internationally known for his books on the influence of langage on the cultures of China, Japan, Korea and Mexico, presents the Japanese as being the most "right-brained" people on the planet, and proposes that it is the right-brain left-brain factor that explains why the Japanese make such high-quality products. He also argues that predominately left-brained people (Americans and others) must learn how and when to use the right sides of their brains if they are to achieve their full potential--and offers guidelines for becoming "dual-brained."