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White Rural Rage: The Threat to American Democracy Hardcover – February 27, 2024
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“This is an important book that ought to be read by anyone who wants to understand politics in the perilous Age of Trump.”—David Corn, New York Times bestselling author of American Psychosis
White rural voters hold the greatest electoral sway of any demographic group in the United States, yet rural communities suffer from poor healthcare access, failing infrastructure, and severe manufacturing and farming job losses. Rural voters believe our nation has betrayed them, and to some degree, they’re right. In White Rural Rage, Tom Schaller and Paul Waldman explore why rural Whites have failed to reap the benefits from their outsize political power and why, as a result, they are the most likely group to abandon democratic norms and traditions. Their rage—stoked daily by Republican politicians and the conservative media—now poses an existential threat to the United States.
Schaller and Waldman show how vulnerable U.S. democracy has become to rural Whites who, despite legitimate grievances, are increasingly inclined to hold racist and xenophobic beliefs, to believe in conspiracy theories, to accept violence as a legitimate course of political action, and to exhibit antidemocratic tendencies. Rural White Americans’ attitude might best be described as “I love my country, but not our country,” Schaller and Waldman argue. This phenomenon is the patriot paradox of rural America: The citizens who take such pride in their patriotism are also the least likely to defend core American principles. And by stoking rural Whites’ anger rather than addressing the hard problems they face, conservative politicians and talking heads create a feedback loop of resentments that are undermining American democracy.
Schaller and Waldman provocatively critique both the structures that permit rural Whites’ disproportionate influence over American governance and the prospects for creating a pluralist, inclusive democracy that delivers policy solutions that benefit rural communities. They conclude with a political reimagining that offers a better future for both rural people and the rest of America.
- Print length320 pages
- LanguageEnglish
- PublisherRandom House
- Publication dateFebruary 27, 2024
- Dimensions6.36 x 1.05 x 9.52 inches
- ISBN-100593729145
- ISBN-13978-0593729144
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Editorial Reviews
Review
“[Tom Schaller and Paul Waldman] persuasively argue that most of the negative stereotypes liberals hold about rural Americans are actually true. They do not mince words about what this means for the future of democracy in America. . . . And Schaller and Waldman bring receipts.”—The Daily Beast
“America’s seemingly most patriotic citizens—rural Americans—are losing their faith in democracy because both the Democratic and Republican parties have long ignored their needs. This important book argues that the survival of our democracy depends on our willingness to strengthen the heartland economically, rather than exploit its fears.”—Barbara F. Walter, New York Times bestselling author of How Civil Wars Start
“With White Rural Rage, Tom Schaller and Paul Waldman have the guts to ask a crucial question: Why do so many white Americans fall for the authoritarian demagoguery now being peddled by the GOP? Moreover, how does this threaten the entire nation? Deploying a deft combination of data analysis and reporting from the heartland, they chronicle the decline of rural America and the rise of grievances that are exploited and weaponized by Republicans to serve a far-right agenda that undermines Middle America and elsewhere. Schaller and Waldman illuminate a critical truth: The main problem with Trumpism is not Donald Trump but Trump voters. This is an important book that ought to be read by anyone who wants to understand politics in the perilous Age of Trump.”—David Corn, New York Times bestselling author of American Psychosis
“White Rural Rage is a superb treatment of the regional and political divide that is shaping American politics, governance and society. It represents the best of what journalism and political science can do—cogent analysis, backed by data, written in an accessible fashion by authors who got out in the country and met with real people.”—Norman J. Ornstein, New York Times bestselling co-author of One Nation After Trump
About the Author
Paul Waldman is a journalist and opinion writer whose work has appeared in dozens of newspapers, magazines, and digital outlets, including the Los Angeles Times, The Boston Globe, Chicago Tribune, The Week, MSNBC, and CNN. He is a former columnist at The Washington Post and the author or co-author of four previous books on media and politics, including Being Right Is Not Enough: What Progressives Must Learn from Conservative Success and The Press Effect: Politicians, Journalists, and the Stories that Shape the Political World.
Excerpt. © Reprinted by permission. All rights reserved.
“Friend, Jason Aldean recorded a song praising small-town values, and the Radical Left has canceled him for it. Why? Because they want every small town in America to look like the socialist disasters in California and New York.”
This was the beginning of a fundraising email from the National Republican Congressional Committee in July 2023, responding to the controversy over “Try That in a Small Town,” the single that country star Aldean had recently released. The song’s lyrics present a list of alleged liberal urban horrors—people spitting in cops’ faces, robbing liquor stores, burning American flags—as well as the specter of gun confiscation, and they issue a challenge: “Well, try that in a small town / See how far you make it down the road.”
Aldean, whose oeuvre is heavy with well-worn tributes to rural life, was not “canceled.” In fact, his fantasy of vigilante violence meted out against urbanites supposedly ready to bring their criminal mayhem to the idyll of rural America became his greatest success. Conservative media defended him, Republican politicians praised him, and “Try That in a Small Town” became Aldean’s biggest crossover hit, shooting to No. 1 on the Billboard Hot 100.
Had Aldean released his ode to resentment and vigilantism a decade earlier, it might not have made the news, let alone become the controversy it did. But coming out when it did, with hostility between rural and urban America intensifying as the country headed into a presidential election that promised an even more profound division between the two, the song was bound to produce a fiery reaction. For Republicans, it was a gift, yet another implement they could use to convince their rural supporters that blue America was a “socialist disaster” to be feared and hated. The criticism the song received from liberals only reinforced this point.
The undercurrents that produced this controversy are the reason we wrote this book. We stand at what may be the most dangerous moment for American democracy since the Civil War. A great deal of attention has been bestowed upon rural Whites since Donald Trump’s ascension in 2016, yet that discussion has overlooked a vital political truth this book hopes to illuminate: The democratic attachments of rural White Americans are faltering.
Rural America has suffered greatly in recent decades. Layered atop cultural resentments that are nearly as old as our country, this suffering has produced powerful antipathies that are aimed not just at certain groups of Americans, but often at the American democratic system itself. Were rural White Americans as disempowered as they believe themselves to be, their anger would be impotent. They would mutter “Try that in a small town” to themselves, indulging in meaningless fantasies of revenge against the liberals and urbanites they despise. But they are not disempowered. In fact, in critical ways, they have more power than any other large demographic group in America.
This power has already distorted the outcomes our system produces, leaving us in an age of minority rule in which—to take just one example— the party that won fewer votes in seven of the last eight presidential elections managed to assemble an activist 6–3 supermajority on the Supreme Court, one that is now busy remaking the laws all of us live under to conform to a right-wing policy vision that overwhelming majorities of the public do not share. This minority rule is a consequence of the disproportionate power wielded by rural Whites, power that is often justified on the right by the insistence that these are the worthiest Americans, the ones most possessed of virtue and “values,” and that, therefore, it is only proper that their votes count for more.
The fact that their votes do count for more is why Donald Trump became president in the first place, and if he should regain the White House, it will be rural Whites who return him there. Yet even as the threat to American democracy Trump represents has become the subject of enormous concern and debate, few have connected that threat to its essential source: rural White America.
Name a force or impulse that threatens the stability of the American political system—distrust in the fairness of elections, conspiracy theorizing, the embrace of authoritarianism—and it is almost always more prevalent among rural Whites than among those living elsewhere. Even as they are in some ways the greatest beneficiaries of democracy’s distribution of influence, rural Whites are the least committed to our system.
While at various times in American history some extraordinarily creative and progressive movements began in rural areas, today most of rural America is gripped by a right-wing politics that is angry when it should be constructive and passive when it should be engaged. To many of the most cynical and malevolent characters in the political world, this is all part of the plan: Keep rural Americans bitter, and they’ll be an easily manipulated force of destruction when democracy doesn’t produce the proper results. The worse rural Americans feel, the better this plan works.
The devastating force of late-stage capitalism has inflicted enormous damage on rural Americans. But we are more concerned with how the political system responded and, specifically, why so few rural Americans have noticed that they’ve been exploited and lied to by the conservative politicians they elect. Their own leaders deploy a sophisticated propaganda system meant to ensure that every problem rural America faces will be blamed on faraway forces and people who have little if any actual influence on rural Americans’ lives. It’s the best way to stoke the voters’ seething—that and telling them the solution to their problems will always be to elect more conservative Republicans, who will continue to spend more effort in ratcheting up rural anger than in addressing the problems confronting rural communities.
So, when urban America suffers from a spike in unemployment or violent crime, the right-wing noise machine quickly points its collective finger at liberals, minorities, and Democrats who dominate cities. Cities, they are told, are both nightmares of depravity and a threat to rural Americans. But when rural America suffers from precisely these same problems, who gets blamed? Those same liberals, minorities, and Democrats from faraway, scary cities. Almost daily—hourly on talk radio stations from Maine to Maui—those constituents hear Republican politicians and their conservative allies in the media redirect rural fury toward the boogeyman of the moment: immigrant caravans this month, critical race theorists next month, woke professors the month after that. Though most rural citizens are represented at all levels of government by conservative Republicans, those officials somehow bear no responsibility for their constituents’ problems.
But Hollywood didn’t kill the family farm and send manufacturing jobs overseas. College professors didn’t pour mountains of opioids into rural communities. Immigrants didn’t shutter rural hospitals and let rural infrastructure decay. The outsiders and liberals at whom so many rural Whites point their anger are not the ones who have held them back—and as long as they keep believing that they are, rural people won’t be able to find their way to an effective form of politics.
This book is not intended to be mere polemic or a broadside critique of rural Americans or White rural citizens specifically. Rather, it is a warning about a growing problem that politicians and the media are reluctant to discuss. Rural voters—especially the White rural voters on whom Donald Trump heaps praise and upon whom he built his Make America Great Again movement—pose a growing threat to the world’s oldest constitutional democracy. Rural discontent and grievances are hardly new. But more than at any point in modern history, the survival of the United States as a modern, stable, multi-ethnic democracy is threatened by a White rural minority that wields outsize electoral power.
In order to be complete, this story must be told from multiple vantage points, some high enough to view the entire country and decades of history and some directly on the ground. So, we have woven together data on economic and physical well-being and voting trends, and from public opinion surveys, with our own on-the-ground reporting from rural counties spread across the country, to describe the political reality of rural America today and what it portends for the rest of us. We examine not only what happens at the ballot box but also the underpinnings of rural culture and rural ideology. We journey from the Electoral College to West Virginia coal country, from the Affordable Care Act to the Arizona desert, and many places in between.
The story that results is often a disheartening one. Though the various parts of rural America differ in important ways, as a whole, they are weighed down by their struggles: resource economies where powerful interests extracted wealth and left the people who toiled to remove it with little or nothing to show for their decades of labor; manufacturing jobs that fled overseas; inadequate healthcare and physical infrastructure; limited opportunities that push talented young people to leave; and much more.
Product details
- Publisher : Random House (February 27, 2024)
- Language : English
- Hardcover : 320 pages
- ISBN-10 : 0593729145
- ISBN-13 : 978-0593729144
- Item Weight : 1.19 pounds
- Dimensions : 6.36 x 1.05 x 9.52 inches
- Best Sellers Rank: #23,385 in Books (See Top 100 in Books)
- #9 in Sociology of Rural Areas
- #30 in Elections
- #45 in Popular Culture in Social Sciences
- Customer Reviews:
About the authors

Discover more of the author’s books, see similar authors, read author blogs and more

Paul Waldman is a journalist and opinion writer whose work has appeared in dozens of newspapers, magazines, and digital outlets, including the New York Times, the Los Angeles Times, The Boston Globe, Chicago Tribune, The Week, and CNN. Formerly a columnist with the Washington Post, he writes the Substack newsletter The Cross Section and columns for MSNBC. His books include White Rural Rage: The Threat to American Democracy (with Tom Schaller) and The Press Effect: Politicians, Journalists, and the Stories That Shape the Political World (with Kathleen Hall Jamieson).

THOMAS F. SCHALLER is professor of political science at UMBC. He is a former national political columnist for the Baltimore Sun, and is the author of five books, including White Rural Rage and Whistling Past Dixie.
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Customers find the book insightful, well-researched, and frightening. They also say it's an accurate portrayal of rural America. Opinions are mixed on the writing quality, with some finding it well-written and others saying it'd be astonishingly badly written.
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Customers find the book insightful, well-argued, and important. They also say the case the author makes is compelling and unnerving. Readers say the book provides perspective and is well organized and documented.
"...The case he makes is compelling and rather unnerving. I could have done with a few less statistics." Read more
"Thank You for this well-written, obviously well-researched book. I was raised in the rural Midwest...." Read more
"...An informative read." Read more
"Interesting read" Read more
Customers find the book both frightening and hopeful.
"...' impressive collection of statistical evidence and anecdotal information is frightening, even if sometimes presented as over-generalization...." Read more
"...The case he makes is compelling and rather unnerving. I could have done with a few less statistics." Read more
"This is an at once compelling and deeply disturbing read...." Read more
"...It is well researched and presented.It is both frightenning and yet hopeful...." Read more
Customers are mixed about the writing quality of the book. Some mention it's well-written, while others say it'd be better if it was sloppy.
"Thank You for this well-written, obviously well-researched book. I was raised in the rural Midwest...." Read more
"...It’s not very constructive. Thank you for writing this book, you got it right, I’m a witness." Read more
"...It is well written in plain language." Read more
"...but I did not find this to be the case at all. The book is well written, and informative...." Read more
Customers find the writing style of the book extremely prejudiced and biased.
"...needs to go into the book with an open mind recognizing the unfortunate political bias." Read more
"Astonishingly badly written! Extremely prejudiced! I might have listened to this argument had it been more compellingly presented...." Read more
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That is, if any such libraries are left. The same goes for other places where people might read it: schools, nursing homes, doctor's offices. Rural America has been hollowed out. Some rural denizens, who will see the book as a slur on their character, will instead offer the book as kindling for an American Bebelplatz.
The book deserves our most solemn attention. The authors' impressive collection of statistical evidence and anecdotal information is frightening, even if sometimes presented as over-generalization. Societal dysfunction is leading to authoritarianism and violence across a culture. Most helpful is a technical note to understand the statistics, "What We Mean When We Talk About 'Rural'."
Also helpful is an up-front acknowledgement that many will dismiss the book as the biased product of two "coastal cosmopolitans." Indeed, more should have been done to allay such concerns. The book, for all its strengths, is regrettably weak in citing authoritative and readily available rural sources like the policy-oriented Center for Rural Affairs and the rural journalist nonpareil Art Cullen.
A book like this should likewise not have omitted mention of key moments in the demise of rural America. Richard Nixon's Secretary of Agriculture Earl Butz told farmers "get big or get out," accelerating depopulation. His blunt directive was representative of decades of federal Farm Bills that wiped out generations of family farms in favor of corporate agriculture. Later, other countries' reactions to Donald Trump's misguided imposition of tariffs hit rural America hardest. Trump's plundering of Commodity Credit Corporation funds to send welfare checks to producers to make up for it has turned farm country into a federal vassalage. Columnist Alan Guebert tells these sad tales from the deep heartland as few others can, and references to his work would have dispelled the book's coastal cosmopolitan bias.
Another omission is an explanation of how the rural communication networks established by land grant universities have become conduits for the spread of rural rage. The Cooperative Extension Service, established by the Smith Lever Act to convey university research, never completely cut its former ties to the Farm Bureau, a powerful interest group aligned with corporate agriculture and monopolies. To many, they are still synonymous, or at least compatible in outlook. Trump relies heavily on the Farm Bureau to do his business in the heartland.
The most striking omission in the book becomes apparent as readers surely scream at virtually every page, "So what is anybody doing about this!" There are few if any anecdotes about Democrats' efforts to counter the authoritarian Republican takeover. Instead, in chapter after chapter, the disproportionate influence of rural areas in our constitutional system, especially in the Electoral College and the Senate, is highlighted and blamed. The question of why Democrats don't compete in rural areas, if this is where the most consequential votes exist, is not seriously addressed.
A reason for this may be that one of the authors once advocated that Democrats could safely give up on winning votes in the South, which in many places heavily overlaps with rural. It is a strategy that national Democrats have pursued nationwide — essentially giving up on rural voters and trying to rely on identitarianism to win. Many rural Democrats have fought this abandonment intensely, and lost. Their anecdotes are sorely missing from this book. It's long past time to name the names responsible.
In the final chapter, remedies for white rural rage are offered but they are not convincing. Nobel laureate Paul Krugman reviewed the book and concluded that the demise of rural America was inevitable and the situation is fundamentally hopeless. Neither is true, but that is not an erroneous reading of the book, sadly.
The authors end with hope that a movement with a better vision of the future will be created. But just who would lead this movement is a big blank. The authors do not develop a case along the way that a change in Democrats' strategy, or courageous leadership from the nation's land grant universities, or less counterproductive Farm and Food Bills could show the way. Actually, those three in combination could make a huge difference.
Maybe a quick second edition could overcome these shortcomings? That's a scream and a plea. It's too good a book not to press on with its major thrust, that the situation in rural American is a threat to American democracy.
They don't see that they are consistently voting against their Own Best Interests! It's sad and heartbreaking. Many of my friends live in states ( like the one i now live in..) that have not expanded MedicAid, so they don't have a hospital or even a health clinic w/ in an hour's drive. And they just keep voting to let it stay that way. SMDH.. I wish I could send a thousand copies of this book to the rural towns where I grew up!
And just an observation about these reviews, which I typically peruse as part of my decision to purchase any book. The contrast between the limited, shallow, brief reviews of the one-stars as opposed to the depth, length, and eloquence of the 4-to-5-star reviews certainly serves as an allegory to many of Schaller and Walkman’s conclusions.
Top reviews from other countries
This book helps to explain the startling divide in America by showing just how profoundly uninterested such people are in understanding or accepting the views of anyone who does not accord with their own orthodoxy and must therefore be dismissed as anti-democratic.
They know that they are on safe ground here precisely because of the race and conservative beliefs of their target. It should of course be a warning sign for any society when any group becomes an acceptable target for offensive generalizations.
The authors have made little apparent attempt to understand the people they are writing about while on the whole dismissing them through the use of cherry picked statistics.
The authors hew to an idea that government is good so if you want less government that’s bad. The idea that everyone might not be out to hog the biggest government benefits possible is inconceivable. Everything progressive is good and if you oppose it, it’s not just that they will disagree with you but you will be branded a bigot and an enemy of democracy.
Well-meaning the authors no doubt are. What they can’t be forgiven for is intellectual laziness. You would think that a book on White Rural Rage would focus on the accounts of white, rural people who are enraged. But no. Academics who agree with the authors are quoted at length. So are a handful of people they spoke to in rural America - people who generally share the views of the authors.
Don’t read this to better understand rural America, white or otherwise.
By all means read this to understand just how ill-informed and how uninterested in informing themselves a slice of arrogant, White, coastal commentators in America are. This book could go some way to helping explain Donald Trump’s popularity in rural America and beyond - but probably not in the way the authors intended.






