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Rachel Botsman

Who Can You Trust?: How Technology Brought Us Together and Why It Might Drive Us Apart Hardcover – Illustrated, November 14, 2017

by Rachel Botsman (Author)

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If you can't trust those in charge, who can you trust? From government to business, banks to media, trust in institutions is at an all-time low. But this isn't the age of distrust -- far from it.

In this revolutionary book, world-renowned trust expert Rachel Botsman reveals that we are at the tipping point of one of the biggest social transformations in human history -- with fundamental consequences for everyone. A new world order is emerging: we might have lost faith in institutions and leaders, but millions of people rent their homes to total strangers, exchange digital currencies, or find themselves trusting a bot. This is the age of "distributed trust," a paradigm shift driven by innovative technologies that are rewriting the rules of an all-too-human relationship.

If we are to benefit from this radical shift, we must understand the mechanics of how trust is built, managed, lost, and repaired in the digital age. In the first book to explain this new world, Botsman provides a detailed map of this uncharted landscape -- and explores what's next for humanity.

Print length

336 pages
Language

English
Publisher

PublicAffairs
Publication date

November 14, 2017
Dimensions

6.6 x 1.3 x 9.3 inches
ISBN-10

1541773675
ISBN-13

978-1541773677
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Editorial Reviews

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In a time when people are doubting experts, suspicious of the media, and losing faith in government and business, Rachel Botsman is here with a lucid analysis of what it takes to build and rebuild trust. Trust me: this is a book you need to read.―AdamGrant, New York Times bestselling author of Give and Take, Originals, andOption B with Sheryl Sandberg

"Who Can You Trust is beautifully written primer for a new world that sets you up to be a better citizen, consumer, and parent. I quickly learnt so much about so many things I wanted to know."―Sherry Turkle, Professor, MIT; author of Reclaiming Conversation and Alone Together

"Rachel Botsman's eye-opening, timely book delves into the unfolding crisis of trust spreading throughout the world. She brilliantly describes how the established trust framework is undergoing a radical transformation as digital technologies take root in every facet of our lives. Read this book and you'll be ready for a revolution in trust that rewrites the rules of human interaction."―Marc Benioff, Chairman & CEO, Salesforce

"A timely and accessible framework for understanding what trust is, how it works, why it matters and how it is evolving. It is an important primer to the obstacles and opportunities we face as a society if we are to repair and redefine trust across socioeconomic, political and cultural divides."― Rebecca MacKinnon, Washington Post

"Ms. Botsman has found a rich theme here and a fascinating way of interpreting technological change."― Philip Delves Broughton, Wall Street Journal

"Witty... reveals some deep truths."―The American Spectator

"Beautifully-written... the thesis is completely compelling. This is an important book."―Andy Haldane, Chief Economist, Bank of England

"Profound...will cause you to think deeply about your business, your relationships and your life."―Don Tapscott, bestselling author of 16 books, most recently The Blockchain Revolution

"This book perfectly walks the reader through the past, present, and future of trust as we know it. Rachel's expertise on this topic is unmatched. It's an absolute must-read for business leaders and everyday consumers alike."―Nick Shapiro, Global Head of Trust & Risk Management, Airbnb

"In this extremely thought-provoking new book, Rachel Botsman educates and entertains as she reveals with expertise how our lives are already changing more than we know. A must-read for anyone interested in how the world works - and will work in the future."

―Will Dean, MBE, CEO Tough Mudder

"Sharp, penetrating, and obsessively researched, this book will open your eyes to a phenomenon that is as important as it is impossible to ignore."

―Leigh Gallagher

"An enjoyably accessible, but cautiously skeptical, tour through this hugely transformative, but barely recognized, shift in our sometimes-irrational approach to trust...an excellent - and apparently trustworthy - primer to this fundamentally upturned society in which we may be spending the rest of our lives."―Winnipeg Free Press

About the Author

Rachel Botsman is a world-renowned expert on an explosive new era of trust and technology and what this means for life, work and how we do business. An award-winning author, speaker and lecturer at Oxford University's SaÃ¯Business School. She writes and comments regularly for the New York Times, Harvard Business Review, the Wall Street Journal, the Guardian, and more. She's also a contributing editor at Wired.

Her latest book, Who Can You Trust? How Technology Brought Us Together -- and Why It Could Drive Us Apart (UK: Penguin; USA: Public Affairs) was published in September 2017. It was named one of the best books of 2017 by Wired, book of the month by the Financial Times, a bestseller on 800 CEO Read and a finalist for The Business Book Awards 2018.

Rachel is also the co-author of What's Mine is Yours: How Collaborative Consumption is Changing the Way We Live (HarperCollins, 2010), which predicted the rise of platforms such as Airbnb, TaskRabbit, and Uber, long before they became popular and was named one of Time's "Ten Ideas That'll Change the World" and the book was shortlisted for the 800 CEO Read Business Book of the Year in 2010.

Product details

Publisher ‏ : ‎ PublicAffairs; Illustrated edition (November 14, 2017)
Language ‏ : ‎ English
Hardcover ‏ : ‎ 336 pages
ISBN-10 ‏ : ‎ 1541773675
ISBN-13 ‏ : ‎ 978-1541773677
Item Weight ‏ : ‎ 1.6 pounds
Dimensions ‏ : ‎ 6.6 x 1.3 x 9.3 inches

Best Sellers Rank: #1,126,927 in Books (See Top 100 in Books)
- #807 in Social Aspects of Technology
- #825 in Marketing & Consumer Behavior
- #2,411 in Popular Social Psychology & Interactions

Customer Reviews:
4.5 201 ratings

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Rachel Botsman

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Rachel Botsman teaches how technology is transforming human relationships and what it means for life, work and how we do business.

In her first highly acclaimed book, What’s Mine is Yours (HarperCollins, 2010), she defined the theory of collaborative consumption. The book was a finalist for the 800-CEO-Read Business Book Awards in 2010,

and the concept was named by TIME as one of the “Ten Ideas That Will Change the World.”

She teaches the world’s first MBA course on the collaborative economy, which she designed, at Oxford University’s Saïd School of Business.

Her forthcoming book, Who Can You Trust? (Penguin, October 2017) explains why trust is collapsing in all kinds of institutions and yet at the same time, the rise of new technologies is enabling “distributed trust” across networks of people, organisations and intelligent machines.

She is a regular writer and commentator in leading international publications including Harvard Business Review, Economist, The New York Times, Wall Street Journal, Fast Company and more. Rachel is a contributing editor to Wired magazine. She has appeared on many high-profile news programs, including the BBC, CNN and NPR.

Rachel was recognised as one of the “Most Creative People in Business” by Fast Company, a “Young Global Leader” by the World Economic Forum and is part of Thinkers50 2016 Radar list of up-and-coming management thinkers.

An engaging storyteller and visionary thinker, Rachel lectures widely on technological and social issues. Her TED talks have been viewed more than three million times. Rachel is @rachelbotsman on Twitter.

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One More Person You Might Trust.

Reviewed in the United States on December 26, 2017

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As a comparative political scientist, I have to interested in trust, and I have to be worried about the decline in what Rachel Botsman call institutional trust in countries around the world including the one I live in and the one(s) she lives in.

To my delight, Botsman unpacks what trust in general means more than most of my fellow political scientists in at least two ways. First, she talks about "trust stacks" in which we start by trusting an idea, than the platform it is built on, and finally in other people you might (or might not) trust. Second, she talks about "trust leaps" or the fact that trust almost always involves taking a metaphorical leap into the unknown which is one of the main reasons why Palestinians have a hard time trusting Israelis (and vice versa) or why President Reagan is famous for the line, "trust, but verify.

Even more to my delight, Botsman talks about what she calls distributed trust which she thinks is the hallmark of the digital age. No longer do we have to worry only about the the institutional trust that is in decline around the world. Now, we are learning how to replace it with trust achieved a) through platforms that b) are not centrally controlled like those institutions, and c) have a lot of Regan's verification built into them.

As she says, we have a lot to learn about these mechanisms, but they are well worth thinking about.

7 people found this helpful

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Robert D. Hodge

A must read for understanding the digital environment

Reviewed in the United States on February 16, 2018

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This is turning out to be my best book for the last year among many books, including my personal study on the subject of trust.
It is also one of the slowest reading. That is not a complaint. Rather, the pages are full of ideas and concepts that can't just be simply read. I must take the time to grasp the concept, taking me off into many new areas in depth.
One of the most critical elements described is the lack of accountability in the digital environment. News provided based on user demographics, (a new kind of censorship) biased algorithms (innocent or not so innocent), and the claim of "platform" (Facebook) rather than actual accountability for content or resultant activities (Uber) gives new meaning to caveat emptor in a digital environment.
A second critical element is the source of information or "truth" from one's tribe of similar thinkers. The diversity of thinking increases, yet creating more tribes of similar thinkers, less within the overall community that must live and work together.
A great book, an author worth following.

7 people found this helpful

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Bri Saussy

The need for cirtical thinking when it comes to tech and the world it creates

Reviewed in the United States on December 20, 2017

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Absolutely essential reading for anyone living or working in the virtual age. From learning about the technology underlying cryto-currencies to discovering what is so disruptive about some of the newest and most powerful business models, Who Can You Trust, comes back to the essential questions again and again - who can you trust, how do we determine the answer to that question, and in an ever more automated world, are we allowed to take some time before clicking, opting in, and joining up? I would have loved the author to spend more time on her proposal of building in a "trust pause" to automated processes, but even pointing out that critical thinking should never be jettisoned, especially in the most seamless transactions is incredibly valuable.

4 people found this helpful

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Chris Hansen

A must read on the Trust landscape - blockchain, cryptocurrency and past sins

Reviewed in the United States on October 27, 2018

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This book is tremendously valuable in simply the indexing of Botsman’s sources. Wow! Add to that a well-told story of the nature of trust and how it has changed as society and its technologies have changed and you have this thought leading, and thought provoking masterwork. While very well researched it is not an “academic” piece but a moving read, full of excellent examples told as stories that is well suited to both experts and the curious. It will be on the Required Reading List for my business unit, and I’ll highly recommend it outside of my circle, particularly when people ask me, “So what exactly is it you do for a living?”

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Jim F.

Informative, provocative, sophisticated, yet very readable.

Reviewed in the United States on December 31, 2017

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If just for the skill with which the author quantifies and details a concept as abstract as "trust," this book would be very worthwhile. But an added bonus is the way in which the explosive role of digital technologies is shown to be dramatically reshaping the nature of interactions between individuals, in addition to interactions between the individual citizen and the political and commercial institutions that collectively constitute the society and culture. I suspect even a well informed, astute observer might not realize just how quickly and dramatically these relationships are evolving around and amidst us; this book is a big help in bringing this astonishing revolution and transition in to sharper focus.

3 people found this helpful

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Mauropinzon

Muy adecuado para esta época.

Reviewed in the United States on May 22, 2020

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Por temas de proyectos personales encontré muy adecuada la presentacion de Rachel durante su charla de TED. Me tomé mi tiempo para leer este libro y la verdad es una completa joya por su visión no solo fundamentada sino también por los sólidos hechos con los que ilustra la realidad, una realidad que ya existe aunque cueste creerlo. De los mejores libros que he leído.

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LittleTiger

Covers the topic well, felt like a long read

Reviewed in the United States on June 20, 2019

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Covers the topic well, felt like a long read.
Bots, people, blockchain, anecdotes, examples, and so on...
Well researched. Trust the info in the book (extensive sources help:)

Reviewed in the United States on April 11, 2020

Verified Purchase

Great book! There are a lot of ideas which inspired me. I would recommend this to anyone who wants to know more about trust.

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@Timothy_Hughes

Who Do you Trust - Who Should You Trust Today?

Reviewed in the United Kingdom on November 23, 2019

Verified Purchase

Who can you Trust? is all about the importance of Trust in today’s society. How many of us have seen a Facebook ad, we have no idea who the company is, but have made a purchase? We trust that just because a company is advertising on Facebook it’s legit. After having written that, it’s a bit bizarre to think that. This summer I went to San Fransisco and stayed in a strangers house (AirBnB), we contracted strangers to come to our house and drive us around (Uber) and we made decisions based on the recommendations of strangers (TripAdvisor). Many of the systems we use today are based on this notion of trust.

Rachel also describes how technology is helping us to trust, she talks about the “dark web”, Blockchain, artificial intelligence and the Chinese use of “social credit” all of which will become mainstream in the next five years. She does this in both an informative and an easy to read style.

Must admit I did feel that book was a little “intense” by enjoyed Rachel’s writing style and examples. Not many people have the family Volvo as the get away car in a bank robbery by the family nanny! No spoilers!

If you are interested in the social economics of the way society works or are in business or a business leader, this book is worth a read.

John Blakey - Author 'The Trusted Executive'

Smooth as chocolate!

Reviewed in the United Kingdom on October 30, 2017

Verified Purchase

As someone who is similarly passionate about the topic, I am delighted that Rachel Botsman has added her elegant voice to the cause of trust. This is a book which is in equal measure entertaining, educational, easy to read and smooth as chocolate. Rachel has her finger on the pulse of the latest research and case studies, relaying these to the reader in a well-crafted, story-telling style. Each chapter is a stand-alone essay exploring a specific trust topic or related technology. My own favourites were the chapters exploring blockchain and the Chinese citizen scoring system as these were fascinating examples of how technology is re-writing the rules of trust. The two closing chapters on blockchain are a tour de force. At this point, trust has morphed from a dry, academic concept into a thrilling roller-coaster ride into an indeterminate future. However, as I reached the end of the book, I remained puzzled as to whether the author is optimistic or pessimistic about the future. The book treads an even-handed middle line; carefully weighing up the pros and cons of the shifting sands of trust without claiming a definitive position. This is both a writing strength and a leadership weakness. On the one hand, it demonstrates the author's impeccable journalistic impartiality, on the other, it reveals a hesitation to declare a compelling leadership vision and associated call to action. Maybe this is the direction in which the author's vaulting ambition will reach in the future? I hope so. Either way, I found this an excellent contribution to the field and took away some valuable lessons from both the style and the substance of Rachel's work. Highly recommended.

7 people found this helpful

Amazon Customer

Trust me, it's worth a read

Reviewed in the United Kingdom on November 9, 2020

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Examination of the evolution and contemporary significance of trust in transactional relationships, especially those associated with new technologies.

west13

Meine Empfehlung

Reviewed in Germany on May 22, 2019

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Lesen, sonst nix. Ach ja, SELBER lesen

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Ruth Simmons

An easy and informed read on a complex subject

Reviewed in the United Kingdom on October 11, 2018

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Rachel Botsman has a keen eye for observation and an easy style of writing about complex global issues that are becoming more and more important in today's climate. I even understood Blockchain! A must read for anyone who wants to join the dots on apparently disparate ideas about trust.

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