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Who Cares Wins: Reasons for Optimism in a Changing World Hardcover – July 31, 2020

4.6 out of 5 stars 80 ratings

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From the Publisher

climate change, environmentalist, sustainable, conservation, environmental protection, lily cole

From the Preface:

In the slim gap between my signing off the final text of this book affirming ‘Reasons for Optimism in Our Changing World’, and ink hitting the pages, our world changed, irrevocably. Or rather, the human world changed: the elemental world was changing a little less than usual. Who knew our machine could stop?

The Coronavirus pandemic has offered a shock to the global psychology unlike anything experienced in modern times. A collective arrest in the rehab of our homes, to explore the prisons or palaces of our minds. Whilst we huddle together (six feet apart if privileged enough to social distance) in fear, confusion, love, and hope, many voices are quickly proclaiming this is the wake-up call the world desperately needed. The pattern interruption, the stillness: a chance to reflect on our habits.

What will come next? When industries wake from their slumber, travel bans are lifted, when we can dance with strangers again – what will we have learned? Will we have made enough of a shift in how we think, consume, and live, to do things differently – to avert another crisis?

Disasters have always brought with them pivots along our historical path. The charged beauty of this moment is that almost anything is possible: both Orwellian and utopian narratives haunt us. Whilst Naomi Klein has analyzed how the shock of disasters has been misused to instate authoritarian regimes, conversely, crises have often led to very progressive changes: many national health services working hard today were a result of the 1918 flu epidemic; the First World War helped emancipate women; the Second led to the founding of the United Nations and modern welfare states.

Coronavirus has revealed our capacity for collective mobilization, kindness, and how quickly everything can be transformed. More has changed in a matter of weeks than many of us thought possible in years: and more will change again.

Might this experience enable us to fundamentally realize how connected we are with each other and the Earth? Could it wake us up to the huge financial and social costs of an exploitative relationship with nature? Might governments use this opening to make bold, positive policy shifts? What types of business do we want to survive? How will our values be transformed?

In the introduction to this book, I recall the fable of the frog in water – as a metaphor for our response to the climate crisis. The story went that a frog would quickly jump out of boiling water, but would stay in water that imperceptibly warmed, until its end.

The climate crisis emerges gradually. Too quickly for many of the Earth’s species to adapt to, but too slowly for our imaginations to track. Seven million people dying annually of air pollution (nearly 20,000 a day)* would be shocking if it happened suddenly – but it has been a slow boil to get to that number, and it creeps ever higher.

Coronavirus poured boiling water upon us, and we jumped. Will we return to our collective trance? Or can we use this pause to consider new ways of being? I hope this book might offer a voice in the conversation we urgently have to have, and some seeds of ideas we can choose to help blossom in a new – and healthier – reality.

Lily Cole is an environmental activist, model, actress, and filmmaker. She holds an MA in history of art from the University of Cambridge, was an affiliate at the Berkman Klein Center for Internet & Society at Harvard University, and was awarded an honorary Doctor of Letters by the University of Glasgow for her contribution to humanitarian and environmental causes through social businesses. Cole has spoken at World Economic Forum in Davos, Google Zeitgeist conference, and Wired. She regularly writes for media including the Guardian, Huffington Post, Vogue, and Financial Times. Cole has directed multiple short documentaries. She was the Bronte Parsonage Museum's creative partner for 2018, for whom she made her first fiction film.

Editorial Reviews

Review

“In her book, Lily Cole manages to make us feel responsible for our choices and only guilty if we don't start making better, more sustainable ones, for ourselves, our family, our planet. It is quite a feat and one borne of her honesty and vulnerability about what she has learned and how her beliefs and choices have changed over time. Who Cares Wins is full of generosity from the author and a call to its readers that more can be possible if we imagine it and care about who wins in every choice we make.” - Chelsea Clinton, author and advocate

“A positive, useful book – how to make choices. We need to get governments on board.  I wish Lily was world controller” -- Vivienne Westwood, fashion designer and founder of Vivienne Westwood Ltd.

“Lily Cole’s Who Cares Wins is a roller coaster of a ride where, thanks to her excellent piloting, we get to see a varied landscape of ideas and schools of thought on how to tackle the climate and ecological crisis, each with their insights but also their limits. Thankfully, this isn’t another prescriptive “how to save the planet” book by doing your bit. Rather, it is an open and honest invitation by a curious mind for us all to build bridges. Cole rightly concludes so much more can happen if we explore our predicament and collectively allow ourselves to imagine a better future. –
Farhana Yamin, founder of Track 0 and Rebel for Life.
 
“This is a book for the moment, to inspire us to create a better society after the pandemic. We must not return to the old normal. The optimism that Lily Cole articulates so well requires us to insist on a revival of the future.” 
– Guy Standing, author of
The Precariat: The New Dangerous Class, The Corruption of Capitalism, and Basic Income: A Guide for the Open-Minded
 
“Who Cares Wins is a journey into the anthropology of radical optimism. Lily Cole delicately unpicks the silver linings from some of the many dark clouds that loom over us and weaves them into an irresistible vision of our future.” 
– James Suzman, anthropologist and author of
Work: A History of How We Spend Our Time and Affluence Without Abundance: The Disappearing World of the Bushmen
 
“Lily Cole, through her personal experience, interviews with fascinating people, and a critical insight into our planet's problems, helps us understand the power of the individual and makes us fall in love with nature again. Without relentless, morbid doom mongering, Lily gives us so many reasons to be optimistic. She shows we can all make a difference, and together we can save our beautiful Earth”
– Mark Maslin, professor at University College London and author of 
The Human Planet: How We Created the Anthropocene 
 
“Who Cares Wins is a literary submarine that allows you to descend into the deep depths of environmentalism to show you the truth with refreshing clarity and honesty. A deeply personal yet universal call to action on one of the most profound subjects of our time.”
– Bella Lack
youth environmental activist and ambassador for the Born Free Foundation and the Jane Goodall Institute
 
“Too bad we can't clear up the environment as fast as Lily Cole can. She brilliantly explains why we're in this mess and what we can do about it.”
– Ruby Wax, author of 
How to Be Human
 
“A welcome and thorough overview of some of the many aspects of the crisis that humanity is now facing, alongside the visionary possibilities for change at our fingertips. If we don’t act, it isn’t for lack of good ideas.”
– Dr. Gail Bradbrook, co-founder of Extinction Rebellion
 
“A great read, fundamentally important subject elegantly explored through a personal perspective. I relished the optimism!”
– Steve Trent, co-founder of the Environmental Justice Foundation
 
“Lily’s commitment to a better future for fashion is legendary, and her first-hand experience of an exploitative and unethical industry has made her involvement both more poignant and pertinent. How wonderful to absorb her thoughts and knowledge on everything else, from food to fuels, politics and biodynamic farming. This book is a great insight into her mind, and into our world.”
– Orsola de Castro, founder and creative director of Fashion Revolution 
 
“Who Cares Wins should be the mantra of every citizen around the world: every revolution has been made by people who cared. The sustainability of ethical movement is about caring—for the planet and for the people—and Lily is a shining example of a person who always deeply cares and whose mind never rests until there is a solution.  There are people who have visions and there are people who act on visions. Lily does both, and this book is a true testament to that.”
– Livia Firth, creative director of Eco-Age, a brand consultancy that helps businesses create, implement, and communicate bespoke sustainability solutions

“Who Cares Wins is a compelling reminder that the future is in our hands. Lily’s book is a much-needed ray of light during a dark and unsettling time – a radical vision for a better future, infused with optimism at every turn. It’s a rousing call to action, but it’s up to us to dare to care – will you?” – John Sauven, Executive Director of Greenpeace UK

About the Author

Lily Cole is an environmental activist, model, actress, and filmmaker. She holds an MA in history of art from the University of Cambridge, was an affiliate at the Berkman Klein Center for Internet & Society at Harvard University, and was awarded an honorary Doctor of Letters by the University of Glasgow, for her contribution to humanitarian and environmental causes through social businesses. Cole has spoken at World Economic Forum in Davos, Google Zeitgeist conference, and Wired. She regularly writes for media including the Guardian, Huffington Post, Vogue, and Financial Times. Cole has directed multiple short documentaries. She was the Brontë Parsonage Museum's creative partner for 2018, for whom she made her first fiction film.
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Product details

  • Publisher ‏ : ‎ Rizzoli Ex Libris (July 31, 2020)
  • Language ‏ : ‎ English
  • Hardcover ‏ : ‎ 480 pages
  • ISBN-10 ‏ : ‎ 0847869326
  • ISBN-13 ‏ : ‎ 978-0847869329
  • Item Weight ‏ : ‎ 2.24 pounds
  • Dimensions ‏ : ‎ 6.2 x 1.44 x 9.5 inches
  • Customer Reviews:
    4.6 out of 5 stars 80 ratings

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4.6 out of 5 stars
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