Whoever Tells the Best Story Wins: How to Use Your Own Stories to Communicate with Power and Impact 1st Edition, Kindle Edition

4.0 out of 5 stars 48 customer reviews
ISBN-13: 978-0814409145
ISBN-10: 0814409148
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Editorial Reviews

Review

"...a worthwhile guide[…]storytelling is touted as a secret to effective leadership yet most of us are uncertain where to start."

-The Globe and Mail (Toronto)

Book Description

Most people have been conditioned to believe that business communication must be clear, rational, and objective, with no place for emotion or subjective thinking. Yet the most powerful, persuasive communication has a human element...often delivered simply and personally through the telling of stories.

This book shows readers how to use personal stories to get their ideas across and create meaningful connections between themselves and their audience. Moving beyond the usual speech-openers or ice-breakers, the book gives readers a process for finding, developing, and using their own stories, including how to:

* gain people's trust * use six different kinds of stories * shift from everyday thinking into story thinking * help shape group decisions and actions.

Filled with enlightening anecdotes, this practical guide gives readers the tools they need to persuade, inspire, and influence others through the power of story.


Product details

  • File Size: 1393 KB
  • Print Length: 241 pages
  • Page Numbers Source ISBN: 0814409148
  • Publisher: AMACOM; 1 edition (May 16, 2007)
  • Publication Date: May 16, 2007
  • Language: English
  • ASIN: B0015KL2EM
  • Text-to-Speech: Enabled
  • X-Ray:
  • Word Wise: Not Enabled
  • Lending: Not Enabled
  • Enhanced Typesetting: Not Enabled
  • Amazon Best Sellers Rank: #898,335 Paid in Kindle Store (See Top 100 Paid in Kindle Store)
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