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Whoever Tells the Best Story Wins: How to Use Your Own Stories to Communicate with Power and Impact Hardcover – May 20, 2015
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“From the mundane to the fabulous purchase, we all want to be entertained. Learn how to hone your story and establish that power.” --Giftware News
Stories have tremendous power. They can persuade, promote empathy, and provoke action. Better than any other communication tool, stories explain who you are, what you want...and why it matters. In presentations, department meetings, over lunch—any place you make a case for new customers, more business, or your next big idea—you'll have greater impact if you have a compelling story to relate.
Whoever Tells the Best Story Wins will teach you to narrate personal experiences as well as borrowed stories in a way that demonstrates authenticity, builds emotional connections, inspires perseverance, and stimulates the imagination. Fully updated and more practical than ever, the second edition reveals how to use storytelling to:
Capture attention • Motivate listeners • Gain trust • Strengthen your argument • Sway decisions • Demonstrate authenticity and encourage transparency • Spark innovation • Manage uncertainty • And more
Complete with examples, a proven storytelling process and techniques, innovative applications, and a new appendix on teaching storytelling, Whoever Tells the Best Story Wins hands you the tools you need to get your message across—and connect successfully with any audience.
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Top customer reviews
Effective teaching includes the ability to toggle back and forth between objective and subjective stories.
The same types of stories help us motivate ourselves and deepen our personal relationships with our friends and families. This is an awesome book!
As a fairly right-brain thinker already, I find her book affirming that my instincts in presenting ideas to others are on track. I do think this book will open a whole new world of ideas of people who are more linear and fact-based. I believe that stories are amazing conduits of information that channel deeply into the listener - when they are true at heart. It's a common message when you read through motivational books that you have to have faith in yourself, in your message, and in the moment. A book that really drove that home to me was "Success Secrets of the Motivational Superstars: America's Greatest Speakers Reveal Their Secrets."
So, why should you read a second book by Annette Simmons? Because she is telling the story of stories and making a serious impact on how people communicate today. Read about it today!
I work with a lot of groups and individuals who are trying to define who they want to be, or to get closer to the picture they have in their heads. Simmons' approach will be an excellent tool to help people be more intentional about the identity they are presenting to the world through the stories they tell. I have already tried a number of her recommended exercises, and received quite positive feedback on the stories they generated.
The structure of the book and the small exercises at the end of each chapter gets you involved. Even if you don't do the work at the end of chapters. It gets you to think.
I highly recommend this book. I wrote a blog about it at [...]
Waiting for the next book!
Most recent customer reviews
Stories sell. Stories are what get your point across. They are the very best way to communicate with your customers, with your employees...Read more
In my opinion, no one has a wider and deeper understanding of the art and...Read more