- Hardcover: 432 pages
- Publisher: McGraw-Hill Education; 2 edition (May 27, 2015)
- Language: English
- ISBN-10: 0071843825
- ISBN-13: 978-0071843829
- Product Dimensions: 6.7 x 1.5 x 9.2 inches
- Shipping Weight: 1.6 pounds (View shipping rates and policies)
- Average Customer Review: 20 customer reviews
- Amazon Best Sellers Rank: #257,234 in Books (See Top 100 in Books)
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The Whole Brain Business Book, Second Edition: Unlocking the Power of Whole Brain Thinking in Organizations, Teams, and Individuals Hardcover – May 27, 2015
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"Ned Herrmann and Ann Herrmann-Nehdi know more about the brain than anyone. If you want to function better, this is a must read."
-- Ken Blanchard
Co-author of The One Minute Manager
"Whether you're new to the Whole Brain model, or ready for a 21st century update to the classic volume, this book is a must-read for anyone with a brain. You will learn how your mind works, how to improve and expand your thinking style, and how to better understand and communicate with the brains around you."
-- Daniel H. Pink
Author of Drive and A Whole New Mind
"This book delivers on two capabilities that leaders at every level should have. First, to truly know that we all actually process the world differently. And second, to start to really think about thinking itself."
-- David Rock
Author of Your Brain at Work
"We know that being innovative requires a Whole Brain® process and team. We also know that we live in a 'whole-brained' world. Whether you want to work smarter or appeal to a broad audience, you have to first understand how different people think."
-- Shannon Loftis
General Manager, Redmond Games Publishing at Microsoft
"I have been in leadership and consulting roles for almost 45 years. The Whole Brain Business Book took me to a new place for the first time in over 20 years. The clients I work with create completely new mindsets as a result of exposure to this approach."
-- Mike Packard
Former Executive Vice President, LensCrafters
Founder and CEO, TransCat Consulting
About the Author
Ann Herrmann-Nehdi is the CEO of Herrmann International and has worked with many hundreds of organizations around the world, helping them leverage their cognitive diversity and increase their thinking agility to improve profitability, leadership, productivity, innovation and overall business results. She has been featured in Business News Daily, Chief Executive Magazine, Chief Learning Officer Magazine, HR Executive Magazine, Investor's Business Daily, Management Today, T+D Magazine, Training Journal, and O The Oprah Magazine, among others, and has contributed chapters to many books on the topic of Whole Brain® Thinking and Learning. A sought-after, powerful speaker, she has delivered hundreds of featured keynotes and programs for domestic and international groups.
Top customer reviews
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One aspect that makes the book soar is its unique layout based upon the whole brain model. You can start reading at the beginning or at any chapter you want. There is even a chart that asks which are topics of interest with the chapters to read for that information. Each chapter starts with a humorous cartoon that compliments the topic. There are exercises, visual aids and learning summaries. The style of writing makes it fast reading and as you engage with this book the light bulbs will start going off. I can’t say enough positives about The Whole Brain Business Book. Let’s just say I highly recommend it and you can thank me later.
and create a Dictionary of Occupational titles compatible with the Whole brain model similar to the Strong test Inventory.This will enable people to
to address and select their career concerns with clarity and precision.
Most recent customer reviews
It's a very good framework to analyze the members of any team