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Whole Earth Discipline: An Ecopragmatist Manifesto Hardcover – October 15, 2009

4.5 out of 5 stars 259 ratings

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An icon of the environmental movement outlines a provocative approach for reclaiming our planet

According to Stewart Brand, a lifelong environmentalist who sees everything in terms of solvable design problems, three profound transformations are under way on Earth right now. Climate change is real and is pushing us toward managing the planet as a whole. Urbanization?half the world?s population now lives in cities, and eighty percent will by midcentury?is altering humanity?s land impact and wealth. And biotechnology is becoming the world?s dominant engineering tool. In light of these changes, Brand suggests that environmentalists are going to have to reverse some longheld opinions and embrace tools that they have traditionally distrusted. Only a radical rethinking of traditional green pieties will allow us to forestall the cataclysmic deterioration of the earth?s resources.

Whole Earth Discipline shatters a number of myths and presents counterintuitive observations on why cities are actually greener than countryside, how nuclear power is the future of energy, and why genetic engineering is the key to crop and land management. With a combination of scientific rigor and passionate advocacy, Brand shows us exactly where the sources of our dilemmas lie and offers a bold and inventive set of policies and solutions for creating a more sustainable society.

In the end, says Brand, the environmental movement must become newly responsive to fast-moving science and take up the tools and discipline of engineering. We have to learn how to manage the planet?s global-scale natural infrastructure with as light a touch as possible and as much intervention as necessary.

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Editorial Reviews

From Publishers Weekly

Brand, co-author of the seminal 1969 Whole Earth Catalog, compiles reflections and lessons learned from more than 40 years as an environmentalist in this clumsy yet compelling attempt to inspire practicable solutions to climate change. Brand haphazardly organizes his manifesto into chapters that address environmental stewardship opportunities, exhorting environmentalists to become fearless about following science; his iconoclastic proposals include transitioning to nuclear energy and ecosystem engineering. Brand believes environmentalists must embrace nuclear energy expansion and other inevitable technological advances, and refreshingly suggests a shift in the environmentalists' dogmatic approach to combating climate change. Rejecting the inflexible message so common in the Green movement, he describes a process of reasonable debate and experimentation. Brand's fresh perspective, approachable writing style and manifest wisdom ultimately convince the reader that the future is not an abyss to be feared but an opportunity for innovative problem solvers to embrace enthusiastically. (Oct.)
Copyright © Reed Business Information, a division of Reed Elsevier Inc. All rights reserved.

About the Author

STEWART BRAND trained originally as an ecologist. His legendary Whole Earth Catalog (1968-1985) won the National Book Award in 1972. Brand, whose previous books include The Media Lab, How Buildings Learn, and The Clock of the Long Now, is president and cofounder of The Long Now Foundation and cofounder of Global Business Network.

Product details

  • Publisher ‏ : ‎ Viking Adult
  • Publication date ‏ : ‎ October 15, 2009
  • Edition ‏ : ‎ First Edition
  • Language ‏ : ‎ English
  • Print length ‏ : ‎ 336 pages
  • ISBN-10 ‏ : ‎ 0670021210
  • ISBN-13 ‏ : ‎ 978-0670021215
  • Item Weight ‏ : ‎ 1.26 pounds
  • Reading age ‏ : ‎ 18 years and up
  • Dimensions ‏ : ‎ 6.32 x 1.13 x 9.3 inches
  • Customer Reviews:
    4.5 out of 5 stars 259 ratings

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Stewart Brand
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All 73 years is here:

http://sb.longnow.org/SB_homepage/Bio.html

--SB

Customer reviews

4.5 out of 5 stars
259 global ratings

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Customers say

Customers find this book thought-provoking and well-researched, describing it as page-turningly readable. They consider it one of the best environmental books of the decade, with one customer noting it provides a multitude of environmental problems facing humanity. The book opens minds to nuclear energy, and customers appreciate its coverage of genetically engineered plants.

39 customers mention "Thought provoking"39 positive0 negative

Customers find the book thought-provoking and well-researched, describing it as awesomely informative and immensely important.

"...It is the open-minded and pragmatic way he goes about questioning the down-side of the romanticism that has dominated the environmentalist movement..." Read more

"...put him in contact with a wide and diverse legion of intellectuals, scientists, historians, writers, teachers, business people, politicians...." Read more

"...The book also traces the Green movement and is filled with references to various publications over the last three decades...." Read more

"...Brand's book is a wonderful exposition of current methods for reducing green house gases and still managing to feed all 6 billion of us...." Read more

18 customers mention "Pacing"18 positive0 negative

Customers find the book's pacing positive, describing it as page-turningly readable and well written, with one customer noting its clear presentation.

"...Brand's book is a wonderful exposition of current methods for reducing green house gases and still managing to feed all 6 billion of us...." Read more

"...It is all delivered with an urgent enthusiasm that keeps the book moving and paints a vivid impression of the man who wrote it...." Read more

"This book is a well written challenge to many of the traditional environmental orthodoxies around nuclear power, transgenic crops, cities, advanced..." Read more

"...Furthermore, it is page-turningly readable - exciting is not too strong a word, for it brings a sense of optimism to a challenging time in our..." Read more

10 customers mention "Environmental impact"10 positive0 negative

Customers praise the book's environmental impact, with several noting it's the best environmental book of the decade, and one customer highlighting its comprehensive coverage of environmental problems facing humanity.

"...how we can take care of the Earth and examines possible global scale nature infrastructure initiatives that can reverse global warming...." Read more

"...Brand has impeccable credentials as an environmentalist and he has done a 180 degree turn and now advocates nuclear energy as fast as possible to..." Read more

"...humanity and potential solutions, is that we should face environmental problems scientifically and without a religiously dogmatic refusal to ignore..." Read more

"This book will help to redirect the entire environmental movement toward a more realistic, more sustainable course...." Read more

4 customers mention "Energy use"4 positive0 negative

Customers have mixed views on the book's approach to energy use, with some appreciating its openness to nuclear power as a replacement for fossil fuels, while others prefer renewable energy sources.

"...Renewables are very fine and we should use the maximum amount of these. But:..." Read more

"...The chapter on nuclear power is transformative, and is one of those giant moments of realization that are so obvious when you have it, and so..." Read more

"...to cities, genetically engineered crops, and the replacement of fossil fuel with nuclear power. His rationale in each case is science based...." Read more

"Opened my mind to nuclear energy and GMOs..." Read more

4 customers mention "Genetic engineering"4 positive0 negative

Customers appreciate the book's coverage of genetically engineered crops and plants.

"...important chapters to be about urbanization, nuclear power, and genetic engineering...." Read more

"...I was impressed with the coverage on the benefits of Genetically Engineered plants and the various measures that can be taken to improve the..." Read more

"...He also sees that genetically modified crops can be very useful...." Read more

"...for a positive outcome from the demographic move to cities, genetically engineered crops, and the replacement of fossil fuel with nuclear power...." Read more

3 customers mention "Buildability"3 positive0 negative

Customers appreciate the book's buildability, with one noting its strong construction and another highlighting its integrity.

"...He builds strong and convincing cases for a positive outcome from the demographic move to cities, genetically engineered crops, and the replacement..." Read more

"...He has the intellectual depth and the integrity to recognize some of his previous conclusions were incorrect - and the persistence to be open to..." Read more

"Really great book!! Puts concepts like population growth, sustainablity, GMOs in perspective. Should be a must-read for all of us." Read more

Top reviews from the United States

  • Reviewed in the United States on February 20, 2010
    Format: HardcoverVerified Purchase
    By David Tribe * February 19, 2010 [Edit]
    Reposted From Biofortified blog

    [...]

    It has been obvious to any independant clear-thinking observer that the environmental movement is in need of a reformation.

    As with Christianity over the centuries, over the last 50 years environmentalism' s done an enormous amount of good. Christianity needed some 1500 years before it's wake-up call came on 31 October 1517 when Martin Luther nailed 95 theses on the door of the castle church in Wittenberg .

    These are fast moving times, and environmentalism's changed much faster than Christianity did.

    Forty-seven years after the publication of Rachel Carson's Silent Spring , the corresponding key date to 10/31/1517 in the reformation of environmentalism, is the day in 2009 when Stewart Brand's Whole Earth Discipline: an Ecopragmatist Manifesto reached the bookstores.

    It's not what Stewart Brand says that important (and there is quite a bit I disagree with in the book). It is the open-minded and pragmatic way he goes about questioning the down-side of the romanticism that has dominated the environmentalist movement of the last 48 years. He points out where scientific environmental pragmatism and scepticism had been submerged by quasi-religious faith in big ideas that are often wrong. It is these wrong big ideas are now both harming people, and harming the reputation of environmentalism. Environmentalism needs a Martin Luther to rescue it's reputation.

    As he rightly says "it's fortunate that there are so many romantics in the movement, because they are the ones who inspired the majority in most developed societies to see themselves as environmentalists. But that also means that scientists and their perceptions are always in the minority; they are easily ignored, suppressed, or demonised when their views don't fit the consensus storyline." That's the problem.

    This reflexive almost paranoid suppression of critical views comes through of the environmental hierarchy's common portrayal of those who stray from the party line as being evil or in the pay of vile multinational corporations (or both). This dogmatism is preventing environmentalists from working out themselves where they are wrong.

    Brand refreshingly and frankly states that he is willing to change his mind when he realises that the evidence shows his own opinion is wrong. He even gives examples of his own big mistakes. Such intellectual honesty is the way scientists work, as that's the way science is successful. Science gains by throwing out false opinion. The opinions of science are always subject to change, and scepticism should be, and usually is, welcome. Not only welcome, it is absolutely necessary. Sadly, we are a very rarely see this in environmentalist "advocacy" groups, at least in their public statements. They seem to think that being an advocate means they can forget about scientific due process (although they are happy to claim the credibility of being supported by science). As the recent Glaciergate and e-mailgate scandals about the IPCC demonstrate, we sorely need evidence-based environmentalism to restore full credibility to environmental policies.

    I hope that Brand's wake-up call for greater respect for sceptical hardheaded science is heeded by the various environmentalist lobby groups, because as Brand demonstrates , the issues on which it needs to be brought to bear are important. Brand's discussion of genetic engineering of crops and food production is perhaps the best single exposition for the intelligent general reader why genetic engineering is needed for pragmatic solutions of important environmental challenges, such as reducing the amount of nitrogen fertiliser used in agriculture, and reducing greenhouse gas emissions caused by the use of this fertiliser.

    As Brand has credentials in organic farming, he may finally get through to the great bulk of organic farming community who seem to be the dominant sources of resistance to genetic modification in agriculture. If they took Brand's advice, they would finally realise that the organic way and genetic engineering are very compatible:

    "I have a history with organic farming-more than I realised. Reading The Omnivore's Dilemma (2007), Michael Pollan's natural history of American agriculture, I was surprised by this passage:

    Organic Gardening and Farming struggled along in obscurity until 1969, when an ecstatic review in the Whole Earth Catalog [famously written by Brand] brought it to the attention of hippies trying to figure out how to grow vegetables without patronising the military-industrial complex. Within two years Organic Gardening and Farming's circulation climbed from 400,000 to 700,000."

    To give a further taste of flavour of the book:

    "In 2000 project called BioCassava Plus, funded by the Bill and Melinda Gates Foundation, undertook to engineer a radically improved cassava. It had eight goals for the new cultivar. In terms of nutrition, a daily diet should provide all a person needs of bioavailable protein, vitamin A, vitamin E, iron, and zinc. In addition, the new cassava should be free of cyanide, should be storable for two weeks instead of one day, and should be resistant to the viruses that afflict the crop. Each trait would be engineered separately and then stacked into a single all-purpose crop plant. "This is the single most ambitious plant genetic engineering project ever attempted," says the project leader, plant biologist Richard Sayre from a Ohio State... when all these traits get stacked into what will be a farmer-preferred cultivar from Africa, this work will be done by African scientists in African laboratories. We're developing the tools mostly in the United States and Europe but once these tools are in place, it becomes an African-owned and developed project." Field trials have begun in Kenya and Nigeria...

    .. another venture of the Gates foundation is the African biofortified sorghum project, with Florence Wanbugu's Africa Harvest Biotech Foundation leading a consortium of nine institutions, including DuPont-Pioneer. Sorghum is a drought-tolerant staple for 500 million worldwide. The GE version will improve digestibility and vitamin K and E, iron and zinc, and three amino acids. Greenhouse trials are under way in South Africa. (Vitamin A, incidentally, is currently distributed to the developing world in the form of 500 million capsules costing about a dollar apiece. Getting the same amount of vitamin A from a fortified crop will cost about a fifth of a cent.) GE bananas are also being developed to provide a full allowances of vitamins A and E and iron for countries like Uganda, that rely on bananas as their major food source.

    "Greenpeace will fight to keep GE bananas, cassava, and sorghum from poor countries' fields, just as it will keep opposing golden rice, says Janet Cotter of Greenpeace's Science Unit in London." That quote was in an April 2008 issue of Science.

    Because the story is being told by an environmentalist with irrefutable Green credentials, the environmental movement will at last wake up to the cruel injustice being inflicted on the world's poor by well-meaning, well-fed, rich Green romanticists from the developed world.

    These well-meaning romanticists are currently able to justify to themselves deliberately impeding the delivery of beneficial genetically engineered food crops to the people who can most benefit from them -- the rural poor of the third world, as has just happened in India with insect protected genetically engineered eggplant, banned because of environmentalist activism.

    Fortunately Brand's wonderful book will not be ignored because it makes its statements in a highly direct controversial fashion. He delivers only three short but lethal bullets, unlike the first Martin Luther's list of 95 theses nailed to the door of the Schlosskirke in 1517.

    "Cities are green. Nuclear energy is Green. Genetic engineering is Green" is unavoidable clarity from the new Martin Luther. So look out for them when they arrive in a Penguin paperback edition, due in March, my local bookstore tells me.

    Posted by David Tribe
    8 people found this helpful
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  • Reviewed in the United States on May 18, 2011
    Stewart Brand's beliefs, bona fides, and biases derive from being a Stanford graduate biologist, an Army paratrooper and infantry instructor, the co-founder, editor and publisher of Whole Earth Catalogs over a thirty-year period as well as CoEvolution Quarterly, founder of The Well, the Global Business Network, the Long Now Foundation, and a lifelong environmentalist. These activities have put him in contact with a wide and diverse legion of intellectuals, scientists, historians, writers, teachers, business people, politicians. He served on the staff of the first Jerry Brown administration. He is also a product of having lived primarily in the San Francisco Bay Area (he lives on a tugboat in Sausalito) but has spent many summers living with various Native American tribes.

    This book is about the dangers to humans from global warming and climate change and what we can do to handle it. I find the most important chapters to be about urbanization, nuclear power, and genetic engineering. A theme throughout the book is that we must control irrational fear and rely on scientists to show us the challenges, and engineers to design the solutions. There is also the acknowledgement that only government has the power to mandate necessary changes.

    Global warming and climate change is controversial with the mainstream public but less so in the scientific community. The Intergovernmental Panel on Climate Change stated in 2001 that the world is warming and that most of the warming over the previous fifty years is attributable to human activities. No scientific body of national or international standing has dissented.

    URBANIZATION
    Brand is an urban enthusiast--the world is urbanizing at a rapid rate and this is very good. Urbanization offers more efficient use of resources and infrastructure costs. He sees great hope for urbanization, including huge, fast-growing slums whose inhabitants pragmatically solve social problems. He notes that Mumbai, seventeen million people, half slums, creates one-sixth of India's gross domestic product. He visualizes city farms, thirty-story buildings on a city block, the upper stories growing hydroponic veggies, the lower levels with fish and chickens eating the plant waste. The infrastructure efficiencies of urban density are irrefutable. Soon, eighty percent of humans will live on three percent of the land.

    NUCLEAR ENERGY
    Chapter Four, New Nukes, opens with a quote: "With climate change, those who know the most are the most frightened. With nuclear power, those who know the most are the least frightened." Brand is in both groups. His epiphany on nuclear power happened because of a visit to Yucca Mountain nuclear waste depository. He and his Long Now Foundation cohorts discussed the whys: why should we store nuclear waste in a place designed for ten thousand years when we will likely be finding new ways to use that waste for energy within a hundred? Why should we assume that humans will stay the same for the next ten thousand years?

    Brand and physicist friend, Amory Lovins, disagree on almost all of the nuclear issues but he thinks Amory will come around when local mini-reactors are available, negating the need for long transmission lines.

    The grid requires baseload, dependable, substantial power. Wind and solar generation are presently only intermittent, so cannot dependably contribute to baseload. But the sun is much more intense up high and orbiting solar stations could contribute to baseload. Power will be microwaved down to rectennas. Japan is planning a one-gigawatt space solar reactor. A California utility claims it will have a twenty-megawatt solar farm in orbit in 2016.

    The next issue is footprint. Land-based solar and wind power require huge spaces, fifty to two hundred square miles to produce as much power as a nuclear plant that needs about a third of a square mile.

    To baseload and footprint, he adds portfolio, the premise that climate change is so serious we must do all we can to minimize its impact. Regarding energy efficiency and conservation, Brand and Lovins are on the same page. Efficiency and conservation provide the greatest benefit at the least cost at the fastest speed.

    A fourth primary consideration is government. "You can't get decent grid power without decent government power."

    Fourth generation nuclear power is cleaner and it is safer. There are reactor designs in the works and some are being built that are far advanced from those in use today. As far as cost, Brand notes that "the problem is not that nuclear is expensive. The problem is that coal is cheap."

    James Lovelock, the ninety-one year old scientist who gave us the Gaia hypothesis, presents the paradox of energy policy: "We have no time to experiment with visionary energy sources; civilization is in imminent danger and has to use nuclear--the one safe, available energy source--now or suffer the pain soon to be inflicted by our outraged planet."

    But, wait. In an interview dated 1-26-09 with Democratic Underground, Lovelock was asked: Do you still advocate nuclear power as a solution to climate change? His answer: "It is a way for the UK to solve its energy problems, but it is not a global cure for climate change. It is too late for emissions reduction measures."

    Brand's final point on the nuclear issue is that five out of six people live in countries now fast developing, nearly six billion poor people who will demand grid electricity--and where that power comes from will decide the climate.

    GENETIC ENGINEERING
    Genetic engineering is a way to combat food shortages and climate change. It allows leaving more land natural.

    Brand offers as proof of the safety of GE foods "the most massive dietary experiment in history," the fact that since1996 nearly everyone in the USA, "the test group," has eaten vast quantities of GE corn, canola and soybeans while Europeans, "the control group," have refrained from eating any at all. The proof is that there is no discernible health difference between the test group and the control group.

    Peter Ravens, one of the world's leading botanists, says that nothing has so hurt our world, causing more extinction of species and more instability of ecological systems than the agriculture system that feeds over six billion humans.

    I am skeptical of Brand's assertion that gmo farmers practice no-till, while organic farmers plow. I don't know any big organic farmers but all the little guys I know do not plow. As much as possible, they respect the soil community, disrupt it minimally, use previous plant residue and mulch to build soil and reduce weeds. From Edward Faulkner's book, Plowman's Folly, to Rodale, to the present, the trend in organic circles has been to let the soil community do the heavy lifting.

    FINAL THOUGHTS
    The future of our species is in question. Our instincts have served us well but now threaten the livability of our planet-home.

    It is too easy to stay stuck in yesterday's priorities. We better figure out--unemotionally--what we should do if we are to survive the next fifty years.

    This is not a dress rehearsal. This could in fact be our final performance if we do it wrong.

    Warning: reading this book may cause you to find most of the hot issues of the day to be really petty.
    10 people found this helpful
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  • Daniel Marc Reicher
    5.0 out of 5 stars Essential survival guide and news for planet earth
    Reviewed in Canada on January 4, 2024
    Format: HardcoverVerified Purchase
    Despite being written in 2009, this book is full of nuggets of insight about the current situation in 2024. Stewart brand is a brilliant writer and it is nice to see him keep on trucking.

    It is a brilliant follow-up to the days of the Whole Earth catalogs and the Co-evolution and Whole Earth Review magazines.
  • Frank Fremerey
    5.0 out of 5 stars One of the best books I have read in years.
    Reviewed in the United Kingdom on April 15, 2015
    One of the best books I have read in years: Cover to cover immediately.

    I am not d'accord with Stewart in any aspect of his opinionated upgrade for my world view, BUT that does not matter. Very well written, Many hints to very good further reading. Caused a big ditch in my Book Etat.

    I feel the weakest chapter is that about Genetic Engineering. He is Biologist and is so sure about it that he is not a thorough and convincing in his argument as he is in other chapters. The second weak point is the nuclear chapter. He comes to the right conclusion IMO but he is far from being as convincing as other books I have read concerning the replacement of coal burning in the light of Climate Chance or Change.
  • João Paulo dos Santos Nogueira
    4.0 out of 5 stars New way to think environment
    Reviewed in Brazil on February 16, 2015
    A myth buster. GMO is great. Cities r great. Nukes r great. Geoengineerig I think we must be very careful
  • Cliente AmazonPrime
    5.0 out of 5 stars Ottima lettura
    Reviewed in Italy on July 19, 2022
    Format: PaperbackVerified Purchase
    Visione molto ampia del mondo, lettura più che consigliata
    Report
  • Lino
    5.0 out of 5 stars Una visión real del planeta
    Reviewed in Spain on September 23, 2019
    Aunque se publicó en 2009, la filosofía de Brand resulta totalmente actual. Su visión global es envidiable, pues tiene conocimiento de primera mano de un montón de procesos creativos, científicos, industriales..., que se está desarrollando a múltiples niveles. En la mayoría de los casos, su información viene de su relación personal con los protagonistas. Para el lector, es una fuente constante de descubrimientos. Aunque el autor es básicamente optimista, no puede concretar a dónde irá apuntando el futuro, pero la lectura de este libro te aporta muchas claves. Lástima que no esté traducido al castellano.