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The Whole Marketer: How to become a successful and fulfilled marketer Paperback – September 28, 2021

4.4 out of 5 stars 26 ratings

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About the Author

Abigail Dixon has over 20 years of commercial marketing experience. She is a Fellow of The Chartered Institute of Marketing (CIM) where she is a course director. She is a marketing and capability consultant, a trainer and an ICF qualified coach.

Product details

  • Publisher ‏ : ‎ LID Publishing (September 28, 2021)
  • Language ‏ : ‎ English
  • Paperback ‏ : ‎ 256 pages
  • ISBN-10 ‏ : ‎ 1911671057
  • ISBN-13 ‏ : ‎ 978-1911671053
  • Item Weight ‏ : ‎ 13.6 ounces
  • Dimensions ‏ : ‎ 5.75 x 0.75 x 8.75 inches
  • Customer Reviews:
    4.4 out of 5 stars 26 ratings

About the author

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Abigail is an award-winning chartered marketer, a fellow of the Chartered Institute of Marketing (CIM), an accredited consultant, a course director and trainer, and an accredited International Coaching Federation coach.

Abigail combines her unique perspective :

*As a marketing practitioner and consultant, who has step changed the growth for a variety of household brands across multiple brands and sectors.

*As a marketing trainer and capability consultant, defining the technical skills for marketers and training hundreds of marketers both on professional qualifications and in house brand teams, from different backgrounds, organizations and industries on a variety of technical skills.

*As an awards judge, for multiple industry bodies, namely the CIM, Women in Marketing, the Institute of Promotional Marketing (IPM) and Brand Licensing Europe, defining and rewarding excellence in the marketing profession

*As a ICF accredited associate coach who is passionate about developing our personal understands so we understand what we need, whats drives us. motivates us and how to overcome physiological barriers to achieve our goals, so we as humans can feel fulfilled.

Abigail i passionate about supporting the person behind the brands and business, to have a successful and fulfilled career and life, in our challenging yet rewarding profession. She combines the above knowledge and perspective to define not only what marketers of today need to know technically to be at the forefront of the industry but also how we do this, through soft and leadership skills and why we do this, with a deeper level of personal understanding. So we can start thinking about the marketer as a whole – a whole person – and not just a job title with roles and responsibilities.

She is the founder and director of award-winning Labyrinth Marketing, a strategic marketing and capability consultancy that helps a variety of brands and businesses across multiple sectors. Having been on the ‘other side,’ in client-side roles, she was driven to offer consultancy that was markedly different – that understood the genuine needs of marketers, providing a service from marketers for marketers. Labyrinth Marketing not only helps brands and businesses to develop long-term strategies but also provides support to bring these plans to life through training, coaching, mentoring and additional resource.

Her recent awards include; in 2020, she was honoured as one of 50 Leading Lights in Kindness & Leadership in business . In 2019, she won Independent Consultant of the Year at the Global Women in Marketing Award and in 2018 the marketing and capability consultancy she founded and directs, Labyrinth Marketing won Best Marketing Agency 2018 at the BoC Marketing and PR Brilliance Awards.

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4.4 out of 5 stars
4.4 out of 5
26 global ratings

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Mary
5.0 out of 5 stars This is one for anyone wanting to get the most out of their marketing career............
Reviewed in the United Kingdom 🇬🇧 on June 7, 2021
3 people found this helpful
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Marketing enthusiast
5.0 out of 5 stars A marketers bible!
Reviewed in the United Kingdom 🇬🇧 on April 9, 2022
Rachel R.
5.0 out of 5 stars Great reference for modern marketers
Reviewed in the United Kingdom 🇬🇧 on June 12, 2022
Reading for growth
5.0 out of 5 stars Practical and Packed Full of tips
Reviewed in the United Kingdom 🇬🇧 on April 1, 2022
One person found this helpful
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Mr I Hepburn/ beth hepburn
5.0 out of 5 stars The perfect guide to marketing success and personal fulfilment
Reviewed in the United Kingdom 🇬🇧 on April 13, 2022