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A Whole New Mind: Why Right-Brainers Will Rule the Future Paperback – March 7, 2006
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From Publishers Weekly
Just as information workers surpassed physical laborers in economic importance, Pink claims, the workplace terrain is changing yet again, and power will inevitably shift to people who possess strong right brain qualities. His advocacy of "R-directed thinking" begins with a bit of neuroscience tourism to a brain lab that will be extremely familiar to those who read Steven Johnson's Mind Wide Open last year, but while Johnson was fascinated by the brain's internal processes, Pink is more concerned with how certain skill sets can be harnessed effectively in the dawning "Conceptual Age." The second half of the book details the six "senses" Pink identifies as crucial to success in the new economy-design, story, symphony, empathy, play and meaning-while "portfolio" sections offer practical (and sometimes whimsical) advice on how to cultivate these skills within oneself. Thought-provoking moments abound-from the results of an intensive drawing workshop to the claim that "bad design" created the chaos of the 2000 presidential election-but the basic premise may still strike some as unproven. Furthermore, the warning that people who don't nurture their right brains "may miss out, or worse, suffer" in the economy of tomorrow comes off as alarmist. But since Pink's last big idea (Free Agent Nation) has become a cornerstone of employee-management relations, expect just as much buzz around his latest theory.
Copyright © Reed Business Information, a division of Reed Elsevier Inc. All rights reserved. --This text refers to an out of print or unavailable edition of this title.
"Abundance, Asia, and automation." Try saying that phrase five times quickly, because if you don't take these words into serious consideration, there is a good chance that sooner or later your career will suffer because of one of those forces. Pink, best-selling author of Free Agent Nation (2001) and also former chief speechwriter for former vice-president Al Gore, has crafted a profound read packed with an abundance of references to books, seminars, Web sites, and such to guide your adjustment to expanding your right brain if you plan to survive and prosper in the Western world. According to Pink, the keys to success are in developing and cultivating six senses: design, story, symphony, empathy, play, and meaning. Pink compares this upcoming "Conceptual Age" to past periods of intense change, such as the Industrial Revolution and the Renaissance, as a way of emphasizing its importance. Ed Dwyer
Copyright © American Library Association. All rights reserved --This text refers to an out of print or unavailable edition of this title.
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2. Can a computer do it faster?
3. Am I offering something that satisfies the desires of an abundant age?
Pink writes in an entertaining and engaging manner about an interesting premise. He proposes that if organizations and individuals do not start utilizing the right hemisphere of their brains they may be at risk of being outsourced. While I don’t think every computer programmer and financial analyst should be running scared, he does raise some thought provoking questions. I especially appreciated his descriptions of the right brain senses and his suggestions of activities on how to better develop them.
To me, the main point of this book is that it's an interesting hypothesis about how currently emerging trends may play out in the workplace of tomorrow. The key word here being hypothesis, not a proven fact. Unlike the other reviewer, I don't think it needs to be stated that this is the author's opinion. It's fairly obvious that something that hasn't happened yet can only be a theory, since no one can provide evidence or hard data for something that is yet to occur. It would just be bad writing if authors had to write "I think," or "I believe," or "in my opinion" before every sentence.
On the other hand, I do think the subtitle about how right-brainers will "rule" the future may have been a mistake. It implies an us vs. them controversy that may make some people feel defensive, when in actuality, the book is mostly about how everyone can better develop their right-brained skills.
This book had a lot of influence on me in deciding to find ways to develop my creativity and other right-brained skills. Regardless of whether Pink is right about the future, I had a lot of fun thinking about his theories and playing around with the suggestions and exercises!
As a writer, I must use both the left- and right-side of my brain, to be both critical and creative. This book helps me keep my bearing.
And, yes, I am left-handed, so I wanted to read about my future.