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A Whole New Mind: Why Right-Brainers Will Rule the Future Paperback – March 7, 2006
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From Publishers Weekly
Just as information workers surpassed physical laborers in economic importance, Pink claims, the workplace terrain is changing yet again, and power will inevitably shift to people who possess strong right brain qualities. His advocacy of "R-directed thinking" begins with a bit of neuroscience tourism to a brain lab that will be extremely familiar to those who read Steven Johnson's Mind Wide Open last year, but while Johnson was fascinated by the brain's internal processes, Pink is more concerned with how certain skill sets can be harnessed effectively in the dawning "Conceptual Age." The second half of the book details the six "senses" Pink identifies as crucial to success in the new economy-design, story, symphony, empathy, play and meaning-while "portfolio" sections offer practical (and sometimes whimsical) advice on how to cultivate these skills within oneself. Thought-provoking moments abound-from the results of an intensive drawing workshop to the claim that "bad design" created the chaos of the 2000 presidential election-but the basic premise may still strike some as unproven. Furthermore, the warning that people who don't nurture their right brains "may miss out, or worse, suffer" in the economy of tomorrow comes off as alarmist. But since Pink's last big idea (Free Agent Nation) has become a cornerstone of employee-management relations, expect just as much buzz around his latest theory.
Copyright © Reed Business Information, a division of Reed Elsevier Inc. All rights reserved. --This text refers to an out of print or unavailable edition of this title.
"Abundance, Asia, and automation." Try saying that phrase five times quickly, because if you don't take these words into serious consideration, there is a good chance that sooner or later your career will suffer because of one of those forces. Pink, best-selling author of Free Agent Nation (2001) and also former chief speechwriter for former vice-president Al Gore, has crafted a profound read packed with an abundance of references to books, seminars, Web sites, and such to guide your adjustment to expanding your right brain if you plan to survive and prosper in the Western world. According to Pink, the keys to success are in developing and cultivating six senses: design, story, symphony, empathy, play, and meaning. Pink compares this upcoming "Conceptual Age" to past periods of intense change, such as the Industrial Revolution and the Renaissance, as a way of emphasizing its importance. Ed Dwyer
Copyright © American Library Association. All rights reserved --This text refers to an out of print or unavailable edition of this title.
Top customer reviews
2. Can a computer do it faster?
3. Am I offering something that satisfies the desires of an abundant age?
Pink writes in an entertaining and engaging manner about an interesting premise. He proposes that if organizations and individuals do not start utilizing the right hemisphere of their brains they may be at risk of being outsourced. While I don’t think every computer programmer and financial analyst should be running scared, he does raise some thought provoking questions. I especially appreciated his descriptions of the right brain senses and his suggestions of activities on how to better develop them.
At times, I felt like Pink had been inside my mind when recounting certain anecdotes, or drawing certain conclusions. So, take this review with a solid dose of confirmation bias in action.
Throughout A Whole New Mind, Dan Pink looks at, and addresses, issues of interest, dare I say passion, for creative thinkers and knowledge workers the world over. Sure, for those folks, it's pop psych, pop sci, self-affirming stuff. But for the creative knowledge worker - those of us who rely on our minds as our most powerful tool and source of inspiration - Pink has drawn together many of the burning issues and biggest (even wicked) problems and dealt with them. He offers us as a community a number of ways to deal with our often complex and frequently misunderstood work styles, personalities and obsessions.
A Whole New Mind isn't a cornucopia. It leaves more questions unanswered, and matters glossed over (this isn't a negative, by the way), than it adequately deals with. But as people who work with our minds, we ought to be able to deal with that, right?
If knowledge work, solving problems and uncomfortably wedging yourself into corporate life is your lot, it's definitely worth your time and effort to read this.
I recomend this book to those who are seeking to do greater in life or at least not be taken by the routine.
Did not give 5 stars because I think in some topics there should have been more creative way of writing because I had the idea sometimes that I was reading about the right part of the brain but actually thinking and using the left part.