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The Whole World Is Watching: Mass Media in the Making and Unmaking of the New Left, With a New Preface Paperback – March 3, 2003

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"The whole world is watching!" chanted the demonstrators in the Chicago streets in 1968, as the TV cameras beamed images of police cracking heads into homes everywhere. In this classic book, originally published in 1980, acclaimed media critic Todd Gitlin first scrutinizes major news coverage in the early days of the antiwar movement. Drawing on his own experiences (he was president of the Students for a Democratic Society in 1963-64) and on interviews with key activists and news reporters, he shows in detail how the media first ignore new political developments, then select and emphasize aspects of the story that treat movements as oddities. He then demonstrates how the media glare made leaders into celebrities and estranged them from their movement base; how it inflated the importance of revolutionary rhetoric, destabilizing the movement, then promoted "moderate" alternatives--all the while spreading the antiwar message. Finally, Gitlin draws together a theory of news coverage as a form of anti-democratic social management--which he sees at work also in media treatment of the anti-nuclear and other later movements.

Updated for 2003 with a new preface,
The Whole World Is Watching is a subtle and sensitive book, true to the passions and ironic reversals of its subject, and filled with provocative insights that apply to the media's relationship with all activist movements.
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Editorial Reviews

Review

"An enormously useful book.... Gitlin writes about the way news organizations, as the category implies, 'organize' the news world, both for practitioners-- reporters, editors, and managers--and for the consumers--readers, viewers, and perhaps even more important, decision-makers."

"Gitlin tells us...how the New York Times and CBS reported on Students for a Democratic Society, and how their choices mattered for the development of the 60s movement and the containment of serious political change." --

From the Inside Flap

Praise for the original edition:

"No phenomenon in American life cries out for examination more than the impact of the news media on persons, movements, and events. One need not accept all of Gitlin's provocative conclusions to praise the exacting scholarship that has gone into this study of what happens to an anti-establishment movement performing on an establishment stage."Daniel Schorr, commentator, National Public Radio

"An enormously useful book. . . . Gitlin writes about the way news organizations, as the category implies, 'organize' the news world, both for practitionersreporters, editors, and managersand for the consumersreaders, viewers, and perhaps even more important, decision-makers."Frank Mankiewicz,
Washington Journalism Review

"Gitlin tells us . . . how the
New York Times and CBS reported on Students for a Democratic Society, and how their choices mattered for the development of the 60s movement and the containment of serious political change."Gaye Tuchman, In These Times

Product details

  • Publisher ‏ : ‎ University of California Press
  • Publication date ‏ : ‎ March 3, 2003
  • Edition ‏ : ‎ First Edition, With a New Preface
  • Language ‏ : ‎ English
  • Print length ‏ : ‎ 335 pages
  • ISBN-10 ‏ : ‎ 0520239326
  • ISBN-13 ‏ : ‎ 978-0520239326
  • Item Weight ‏ : ‎ 1.1 pounds
  • Dimensions ‏ : ‎ 6 x 0.89 x 8.9 inches
  • Customer Reviews:
    4.4 out of 5 stars 21 ratings

About the author

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Todd Gitlin
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I've published fifteen books, including, most recently, Occupy Nation: The Roots, the Spirit, and the Promise of Occupy Wall Street; The Chosen Peoples: America, Israel, and the Ordeals of Divine Election (with Liel Leibovitz); The Bulldozer and the Big Tent: Blind Republicans, Lame Democrats, and the Recovery of American Ideals; other titles include The Intellectuals and the Flag; Letters to a Young Activist; Media Unlimited: How the Torrent of Images and Sounds Overwhelms Our Lives; The Twilight of Common Dreams: Why America Is Wracked by Culture Wars; The Sixties: Years of Hope, Days of Rage; Inside Prime Time; The Whole World Is Watching; Uptown: Poor Whites in Chicago (co-author); three novels, Undying, Sacrifice and The Murder of Albert Einstein; and a book of poetry, Busy Being Born. These books have been translated into Japanese, Korean, Chinese, German, Italian, Portuguese, and Spanish. I also edited Watching Television and Campfires of the Resistance.

I've contributed to many books and published widely in general periodicals (The New York Times, Los Angeles Times, Washington Post, San Francisco Chronicle, San Francisco Examiner, Boston Globe, Dissent, The New Republic, The Nation, Wilson Quarterly, Harper's, American Journalism Review, Columbia Journalism Review, New York Observer, The American Prospect, et al.), online magazines (salon.com, tnr.com, prospect.org, openDemocracy.net, foreignpolicy.com), as well as scholarly journals. I'm on the editorial board of Dissent.

In 2000, Sacrifice won the Harold U. Ribalow Prize for books on Jewish themes. The Sixties and The Twilight of Common Dreams were Notable Books in the New York Times Book Review. Inside Prime Time received the nonfiction award of the Bay Area Book Reviewers Association; The Sixties was a finalist for that award and the Robert F. Kennedy Book Award.

I hold degrees from Harvard University (B. A., mathematics), the University of Michigan (M. S., political science), and the University of California, Berkeley (Ph. D., sociology). I was the third president of Students for a Democratic Society, in 1963-64, and coordinator of the SDS Peace Research and Education Project in 1964-65, during which time he helped organize the first national demonstration against the Vietnam War and the first American demonstrations against corporate aid to the apartheid regime in South Africa. During 1968-69, I was an editor and writer for the San Francisco Express Times, and through 1970 wrote widely for the underground press. In 2003-06, I was a member of the Board of Directors of Greenpeace USA.

I'm a professor of journalism and sociology and chair of the Ph. D. program in Communications at Columbia University. Earlier, I was for sixteen years a professor of sociology and director of the mass communications program at the University of California, Berkeley, and then for seven years a professor of culture, journalism and sociology at New York University. During 1994-95, I held the chair in American Civilization at the École des Hautes Études en Sciences Sociales in Paris. I've been a resident at the Bellagio Study Center in Italy and the Djerassi Foundation in Woodside, California, a Bosch Fellow at the American Academy of Berlin, a fellow at the Media Studies Center in New York, and a visiting professor at Yale University, the University of Oslo, the University of Toronto, East China Normal University in Shanghai, the Institut Supérieur des Langues de Tunis in Tunisia, and the Université de Neuchatel in Switzerland.

I lecture frequently on culture and politics in the United States and abroad (Britain, France, Spain, Portugal, Italy, Germany, Denmark, Norway, Russia, Greece, Turkey, India, Taiwan, Hong Kong, Canada, Mexico, Morocco, Switzerland). I've appeared on many National Public Radio programs including Fresh Air as well as PBS, ABC, CBS and CNN. I lives in New York City with my wife, Laurel Cook.

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  • Reviewed in the United States on June 7, 2015
    Format: HardcoverVerified Purchase
    Excellent condition. This is one of the books that My class was assigned to read in 1970 at U.N.H. It was good then and it is better now.
    2 people found this helpful
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  • Reviewed in the United States on March 8, 2025
    Format: HardcoverVerified Purchase
    Better than described, timely delivery.
  • Reviewed in the United States on May 22, 2019
    Format: PaperbackVerified Purchase
    Awesome book
    One person found this helpful
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  • Reviewed in the United States on December 14, 2016
    Format: HardcoverVerified Purchase
    Helpful resource for a university thesis. Quick delivery helped with deadlines!
  • Reviewed in the United States on May 9, 2002
    "The Whole World is Watching," is Todd Gitlin's doctoral dissertation modified for publication. Gitlin was president of the Students for a Democratic Society (SDS) in the early 1960's before moving on to other radical causes. Gitlin was educated at Harvard and is currently (I think) a professor at NYU in media studies and journalism. This book deals with the influence of the media on SDS during the 1960's. He's written other works on media studies as well an epic history of the 1960's. Gitlin is definitely the intellectual, and it shows in this book.
    In "The Whole World is Watching," Gitlin argues that the theory of hegemony as articulated by Antonio Gramsci can be applied to the media and its operations. Gitlin argues that the media is a tool of the corporate liberal apparatus and that the media acts as a sort of "middle-man" between elites and the masses. The media controls and directs how people think by using "frames." These frames limit the parameters in which discourse can take place in the public sphere. Frames can and do change, however, as elites change their opinions. Gitlin uses SDS as a test case for his theory. He argues that SDS, once it came to media attention in 1965, was framed by the media as an anti-war group, totally ignoring all of the other things SDS stood for (participatory democracy, etc.). This frame attracted thousands of people who joined SDS without any knowledge of what SDS was all about. This influx of people ended up changing the group for the worse, and SDS died a painful death several years later due to sectarian Marxist wackos.
    Along the way, Gitlin looks at various other traits of the media. For me, the most important was his examination of how media creates celebrity. This treatment is particularly important in relation to SDS because it contributed to its downfall. Gitlin shows how SDS's schizophrenic attitudes toward leadership (where organization was needed and advocated by some but opposed by those who hated hierarchy) allowed the media to create harmful divisions. The media tends to profile only the people who are photogenic or those who make good copy. Unfortunately for SDS, these were usually not the best qualified or most stable people. Those that got the attention parlayed their success into monetary gains, alienating other people in the organization. Mark Rudd comes to mind as one who best personifies this problem. Rudd, who sported a comb over that would make Senator Carl Levin jealous, went on to fame and glory with the Weatherman organization. His claims to media celebrity went so deep that when he turned himself in to the authorities in 1977, reporters turned out in droves for what turned out to be a non-event. What is important here is that the media concentrate on image over substance. This can be very harmful to an organization with serious issues to debate.
    Gitlin ends his dissertation with a critique of the sources he used for his research. Gitlin was only able to peruse the CBS archives, as ABC didn't have any and NBC wouldn't let him look at theirs. The other main media source for the dissertation was the New York Times. Despite the limited scope of his sources, I think Gitlin has gone a long way towards exposing the hypocrisy any right thinking person knows exists in our media systems. Gitlin even goes so far as to imply that the 1968 Democratic Convention fiasco in Chicago was a media creation. For anyone interested in media studies, this book is a must have.
    14 people found this helpful
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  • Reviewed in the United States on August 6, 2006
    Format: Paperback
    Yes. Establishment supporters would like you to push this book aside. The media in those days was neither conservative or liberal. It was both and neither. I remember when local TV news (I lived in the Phili area) had editorials from their staff. One night would be a conservative view, another night would be a leftist or a radical view. The media outlets, in general were a lot more independent. Sure they were owned by rich guys and rich stockholders, but not all of those people were controlled, bought and paid for by the establishment. The media reported much more fairly then. The reason why hippies were seen and heard more and more on TV is because they WERE a cultural phenonmenae and people wanted to know and see and hear what they were about in order to form an opinion. The music people were listening to reflected that cultural change and difference and was therefore "news" as well. People spent a lot of money making a choice to purchase that counterculture music thru concerts and records and others wanted to know why and get a grip on what was happening in their world. That IS news. But the establishment at that time didn't fully understand the importance of TV to influence the masses UNTIL the hippies and their ideas spread like wildfire and gained general acceptance which eventually changed law. When Nixon debated Kennedy in 1960, they both failed to understand how even their physical appearance influenced how people viewed them. They both made mistakes. But by 1972, Nixon had learned and often came off looking and sounding pretty good. I even liked him although I lean liberal. Most establishment types, and even my parents, held that TV was primarily for entertainment and not to be taken too seriously. But as the public turned against segregation, Viet Nam, beating hippies (who were after all thier CHILDREN or their neighbors children) and occaisionally saw some stuffed-shirt politician behave like an ogre or say something insane and vote the idiot out of office ONLY THEN did the ruling elite realize that TV was a factor in influencing thought and action. Only then did they take it seriously. The young people of the time already "got" this and used it to their advantage. While their moms and dads were busy working or being tired from working, the kids were watching Elvis shake his hips, the Beatles long hair, Bob Dylan on the Mike Douglas show, The Temptations and Bill Cosby on The Hoolywood Palace thinking why do we want to segregate and oppress people like the Temptations and Bill Cosby and how unfair and evil that is.

    As far as David Crosby and drugs...It's a well known fact that pot and LSD were used for years without problems. The CIA experimented with them to use them for truth-getting and mind control but failed. At the time, they were not illegal. The hippies used and abused them for creativity enhancement and mind expansion which the establishment hated. They didn't want free-thinkers to challange them or change the status quo. SO they funded the importation of heroin and cocaine, which eventually many counter-culture movement leaders began to use and OF COURSE it destroyed them. That was the plan. The whole movement fell apart. The leaders were so messed up that they became ineffective and irrelevant and some of them went to jail. How many FBI and CIA went to jail for bringing those drugs in though?? Exactly none. Mad yet? The media today is mostly if not entirely controlled by the neocon establishment and their supporters and benefactors. There is no such thing as a liberal media---then or now. Back then, they just reported BOTH sides and were fair and the establishment decided that was not good so they have since established control over the news and to some extent even what we see as entertainment.
    9 people found this helpful
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  • Reviewed in the United States on July 21, 2014
    Format: Paperback
    a classic
  • Reviewed in the United States on January 25, 2002
    Todd Gitlin is a media crtic extraordinaire. His teachings in journalism and media departments across North America are unmatched, and he is well-known as a writer on Salon.
    The Whole World is Watching is an indepth and scholarly look at how the media portrayed left-leaning student protest in New York and Washington in the 1960s. The words that the New York Times used to describe the protests were as important as the amount of ink they received. Gitlin demonstrates how the coverage the student protests received in the mainstream media determined how the general public perceived their cause.
    Gitlin is an excellent writer and The Whole World is Watching is highly researched and well executed.
    8 people found this helpful
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