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Who's Your City?: How the Creative Economy Is Making Where to Live the Most Important Decision of Your Life Hardcover – March 11, 2008

by Richard Florida (Author)

60 customer reviews

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It’s a mantra of the age of globalization that where we live doesn’t matter. We can innovate just as easily from a ski chalet in Aspen or a beachhouse in Provence as in the office of a Silicon Valley startup.

According to Richard Florida, this is wrong. Globalization is not flattening the world; in fact, place is increasingly relevant to the global economy and our individual lives. Where we live determines the jobs and careers we have access to, the people we meet, and the “mating markets” in which we participate. And everything we think we know about cities and their economic roles is up for grabs.

Who’s Your City? offers the first available city rankings by life-stage, rating the best places for singles, families, and empty-nesters to reside. Florida’s insights and data provide an essential guide for the more than 40 million Americans who move each year, illuminating everything from what those choices mean for our everyday lives to how we should go about making them.

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Editorial Reviews

From Publishers Weekly

Choosing a spouse and choosing a career are important life decisions—but perhaps even more predictive of our all-round personal happiness is our choice of living location, argues Florida (The Rise of the Creative Class) in this informative if somewhat dry tome. As globalization makes the world effectively smaller, economic growth concentrates in certain mega-regions of large superstar cities, leaving other regions in the proverbial dust. The areas where we live are also affected by our increasingly mobile culture, housing priorities that change as we age (from starter homes to family-friendly suburbs to empty nests and finally retirement centers) and the global economy. Few of the author's conclusions are new—people gather where they can make friends with others like them, personality types tend to cluster—type A to urban areas, type B to rural—and the book's tone wanders from broad, Friedmanesque discussion of the world economy to home-buying advice as well as statistic-and-theory-heavy text as though unsure of its intended audience. Yet the author opens up a complex, underexamined subject along the way. (Mar.)
Copyright © Reed Business Information, a division of Reed Elsevier Inc. All rights reserved.

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"If you think working remotely means where you live--your place--doesn't matter anymore, Florida correctly shows us--with his trademark data and analysis--why you're dead wrong. The book is a superb treatise on the location paradox: the idea that as the world becomes more mobile, the more decisive location becomes...We learn why San Francisco is the best city for young singles; why Washington D.C. is the best place to raise kids; and why New York City is one of the top spots for retirees. Something to look forward to!" -- Michelle Conlin, Business Week

"The world is not flat, and Richard Florida is the man to tell you why where you choose to live is more important than ever. Passionate and thoughtful, this book is an indispensable guide to the way our cities really work. The spirit of Jane Jacobs lives on." -- Tim Harford, Financial Times columnist and author of The Logic of Life

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Product details

Hardcover: 384 pages
Publisher: Basic Books (March 11, 2008)
Language: English
ISBN-10: 0465003524
ISBN-13: 978-0465003525
Product Dimensions: 6.5 x 1.2 x 9.5 inches
Shipping Weight: 1.6 pounds (View shipping rates and policies)
Average Customer Review: 60 customer reviews
Amazon Best Sellers Rank: #1,113,735 in Books (See Top 100 in Books)
- #277 in Books > Business & Money > International > Exports & Imports
- #1966 in Books > Business & Money > International > Economics
- #2292 in Books > Politics & Social Sciences > Sociology > Urban

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Ilya Grigorik

Location, location, location...

December 31, 2012

Verified Purchase

"When asked to rate happiness in relation to things like work, finances, personal life, and place on a 1-to-5 scale, place scored 3.63, behind personal life (4.08) and work (3.98) but ahead of finances (3.46)."

For most of our history, migration has been involuntary. Yet, as Richard Florida points out, it is one of the most important factors in determining the satisfaction with our life - in fact, it tops the charts! So, are you happy with where you are living? Was the location where you're currently living a conscious choice? Is there a place where you could be happier? And what makes a good community, or a place to live anyway? As you might guess, there are no absolute answers to any of these questions. But, there are good answers for each stage of your life.

This book provides a great framework to get you to think about all of these questions within the context of your own life. As they say, location, location, location. While I "understood" this implicitly, I don't think I appreciated the importance of this observation until I've read this book. Highly recommend it. It just might change your life, by changing where or how you live.

2 people found this helpful3 people found this helpful

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F. Tyler B. Brown

An Ambitious and Scattered Book of Ideas

January 25, 2011

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Richard's "Who's Your City?" is a frenetic, sloppily edited, fact-filled book that suffers from identity crisis. Is it a self help, economics, business, city planning, popular psychology, or sociology book? By trying to be everywhere, Florida risks going nowhere. Despite an underlying manic confusion of ideas, however, Florida still manages to conjure up plenty of interesting demographic and economic facts in an entertaining and digestible way, making this, his latest installation, worth the read.

In the opening chapter, Florida positions his book as advice, "I have structured my advice around three key ideas..." These three ideas end up not being the cohesive thread we are lead to believe, in the book's introduction, they will be. One of Florida's "key" ideas is a clear repudiation of those espoused in the popular book "The World is Flat" by Thomas Friedman, "Despite all the hype...over the 'flat world', place is more important to the global economy than ever before." Florida posits that the world is in fact becoming increasingly "spiky", or concentrated into a few dozen mega-regions, where all creative talent and wealth creation is collecting and snowballing. But the majority of the book that follows seems less an elucidation of these three ideas as a way to offer advice, and more a bunch of ideas, facts, statistics, and citations.

In the heart of the book Florida bounces from references to city planning visionary Jane Jacobs to psychologists Martin Seligman and Abraham Maslow to everything in between, not within the context of a cohesive thread, but rather with the juvenile sense that more facts, despite their efficiency and relevancy, strengthen an argument. Florida attempts to make up for a lack of cutting purport with manic energy. Florida has written a book that is sure to be cited, re-tweeted, and talked about often; but this facet of the book's construction compromises the impact of its central arguments.

In the concluding chapter, suddenly the book that for 280 pages has veered from being anything resembling a self-help book, and has been more an idea biography, is now suddenly, frustratingly reshaped as a "ten step" guide. We are suddenly being sold a "basic framework, some real-world tools, and a ten step plan."

Despite my frustrations with this book's lack of a focus or well-crafted narrative, I read it in a week's time, found it entertaining, and at many moments provocative. I was invigorated by some of its insights. Many of these ideas helped be better understand the cities in which I have chosen to live, why I may have made those decisions, why others may have decided to live where they do, and how shifting demographics are impacting immigration patterns and the character of cities, suburbs, and mega regions.

Place is indeed becoming less and less a function of nation states; it is becoming divided along far more elusive lines. Florida's tireless energy is both his blessing and his curse: up to the might of tackling such a big idea, but constantly undermining the tautness of his argument.

11 people found this helpful12 people found this helpful

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SteadiShopper

Good book...

October 9, 2013

Verified Purchase

Helps me understand how I ended up in Florida after living in Boston, New York, Los Angeles, and Baltimore. Seems like there is a time and place for all things Looved being born and raised in NYC (28 years), then 10 in Boston--10 years in L.A.-re-living my youth in my 40's, a settled and comfortable marriage in B'more and now Florida...fits right in what the author describes.

3 people found this helpful4 people found this helpful

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LauraM

Fascinating

February 12, 2013

Verified Purchase

We all begin our lives in cities or towns where we survive childhood and adolescence, but as adults, we learn we have choices on where to live. This book provides readers with insight on how to make those selections. I will be retiring soon, and while I like my current town, the environment does not stimulate my intellect. Florida has helped confirm I need to live in the Pacific Northwest.

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Irene L. Dolan

Excellent for figuring out where you want to live next

March 19, 2017

Verified Purchase

This book really helped me to figure out where I could live in the U.S. and not feel out of place.

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Dr. Beth

Great data-filled look at why certain types of people migrate to different types of places

March 31, 2016

Verified Purchase

A little dry and possibly needs to be updated but an excellent perspective on the reasons that we live where we do or should move.

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