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Who's Your City?: How the Creative Economy Is Making Where to Live the Most Important Decision of Your Life Paperback – Illustrated, June 30, 2009

by Richard Florida (Author)

4.2 147 ratings

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In the age of globalization, some claim that where you live doesn't't matter: Alaska, Idaho, and Alabama are interchangeable. The world is, after all, flat.

Not so fast. Place, argues the great urbanist Richard Florida, is not only important, it's more important than ever. In fact, choosing a place to live is as important to your happiness as choosing a spouse or career. And some regions, recent surveys show, really are happier than others. In Who's Your City, Creative Class guru Richard Florida reports on this growing body of research that tells us what qualities of cities and towns actually make people happy -- and he explains how to use these ideas to make your own choices. This indispensable guide to how people can choose where to live and what those choices mean to their lives and their communities is essential reading for everyone from urban planners and mayors to recent graduates.

From the Publisher


	The New Urban Crisis	The Rise of the Creative Class

Customer Reviews	278	236
Price	$10.53	$12.69
Explore the Works of Richard Florida	A bracingly original work of research and analysis, The New Urban Crisis offers a compelling diagnosis of our economic ills and a bold prescription for more inclusive cities capable of ensuring growth and prosperity for all.	World-renowned urbanist Richard Florida’s bestselling classic on the transformation of our cities in the twenty-first century — now updated with a new preface.

WARNING: California’s Proposition 65

Editorial Reviews

Review

"The world is not flat, and Richard Florida is the man to tell you why where you choose to live is more important than ever. Passionate and thoughtful, this book is an indispensable guide to the way our cities really work. The spirit of Jane Jacobs lives on."
--Tim Harford, "Financial Times" columnist and author of The Logic of Life
"This book says all that I could never put into words about why certain cities sing to certain people. If I could talk like Florida writes, I wouldn't have needed a campaign staff."
--John Hickenlooper, Mayor of the City of Denver
"Who's Your City? is another breakthrough idea by urban life genius Richard Florida. The power of place has everything to do with our success well beyond our own recognition. If you are contemplating a move or know someone who is, or are even vaguely interested in the idea of place as self, this book is a must read."
--Mario Batali, Chef and Restaurateur
"The world is not flat. Three-dimensional 'place' matters more than ever, not less than before. Richard Florida gets it exactly right -- again -- in Who's Your City?. As a long time advocate of Florida's position here, I will send it to colleagues by the score!"
--Tom Peters, author of In Search of Excellence
.,."the author opens up a complex, under examined subject..."
-- "Publishers Weekly" (December 17, 2007)
.,."this thought-provoking and seminal work will surely be studied, not only by scholars but more importantly by consumers pondering a move..."
--"Washington Post"

About the Author

Richard Florida is director of the Martin Prosperity Institute and professor of business and creativity at the Rotman School of Management, University of Toronto, and founder of the Creative Class Group, a global advisory services firm. His books include the bestseller The Rise of the Creative Class. He lives in Toronto.

Product details

Publisher ‏ : ‎ Basic Books; Illustrated edition (June 30, 2009)
Language ‏ : ‎ English
Paperback ‏ : ‎ 384 pages
ISBN-10 ‏ : ‎ 0465018092
ISBN-13 ‏ : ‎ 978-0465018093
Item Weight ‏ : ‎ 1.05 pounds
Dimensions ‏ : ‎ 6 x 1.13 x 9.25 inches

Best Sellers Rank: #790,381 in Books (See Top 100 in Books)
- #321 in City Planning & Urban Development
- #852 in Sociology of Urban Areas
- #1,288 in Economic Conditions (Books)

Customer Reviews:
4.2 147 ratings

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Richard Florida

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Author of the bestselling The Rise of the Creative Class and Who's Your City? Richard Florida is a regular columnist for The Atlantic. He has written for the New York Times, the Wall Street Journal, The Economist, and other publications. His multiple awards and accolades include the Harvard Business Review's Breakthrough Idea of the Year. He was named one of Esquire magazine's Best and Brightest (2005) and one of BusinessWeek's Voices of Innovation (2006). He lives in Toronto, Canada.

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147 global ratings

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Customers say

Customers find the book easy to read and interesting. They appreciate the insightful research and useful framework for evaluating places. The writing style is engaging, thrilling, and provocative at times. Readers describe the book as providing a good guide to living where you want to live.

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Readability Research quality Pacing Feel of place

22 customers mention "Readability"17 positive5 negative

Customers find the book easy to read and interesting. They appreciate the clear writing style, helpful graphs, descriptions, and examples. Readers consider it a useful guide for living. The last chapter is also appreciated.

"This book is an absolute must read for everyone. I was given this book by an executive friend of mine from the National Assoc. of Broadcasters...." Read more

"...If a small thing like sidewalks can affect one's happiness and quality of life, then one can only imagine how an entire city - its cost of living,..." Read more

"Great book." Read more

"...Don't get me wrong,the book is very interesting and makes for a nice antidote to Friedman's The World is Flat, but it only actual tackles the..." Read more

21 customers mention "Research quality"16 positive5 negative

Customers appreciate the book's insightful and useful research. It provides a useful framework to evaluate a place and tie them into changes in the world. The information is concise, well-organized, and convincing. Readers find it an excellent resource for students in social sciences, economics, geography, and history.

"...I have bought it for many of my family and friends. The information is concise, well laid out, and convincing!" Read more

"...Place is important. A small example from our own life: we once moved from a neighborhood without sidewalks to one with sidewalks...." Read more

"...This book provides a great framework to get you to think about all of these questions within the context of your own life...." Read more

"excellent summary of the distinction among cities and those with the best prospects for future prosperity...." Read more

4 customers mention "Pacing"4 positive0 negative

Customers enjoy the book's pacing and style. They find it engaging, thrilling, and written in clear, non-technical language. Readers also mention it's entertaining and provocative at times, with an authentic feel.

"...I read it in a week's time, found it entertaining, and at many moments provocative. I was invigorated by some of its insights...." Read more

"...Richard Florida has an engaging style, especially given that we are discussing demographic analysis here...." Read more

"...Absolutely thrilling and written in clear, non-technical language, without scientific jargon, yet very deep and far-reaching! Top notch...." Read more

"Ambiance, amenities and authenticity!" Read more

3 customers mention "Feel of place"3 positive0 negative

Customers appreciate the book's sense of place. They say it helps them feel at home in the U.S., like they could commute to work and not feel out of place.

"...deal on where they live, how far they commute to work, the general feel of a city and their stage in life...." Read more

"...helped me to figure out where I could live in the U.S. and not feel out of place." Read more

"Now I can move and not feel bad...." Read more

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Jeffrey Lehmann
Absolute Must Read!
Reviewed in the United States on March 13, 2011
Verified Purchase
This book is an absolute must read for everyone. I was given this book by an executive friend of mine from the National Assoc. of Broadcasters. I think she was subtle telling me I needed to move to LA to further my career in TV. I have always resisted doing this in the past. Now, I plan to get an apartment there to live part time. I am confident that this book will affect your life as well, no matter where you are in it. I have bought it for many of my family and friends. The information is concise, well laid out, and convincing!

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3 people found this helpful

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Kcorn
Timely and reflects what most of us may intuitively feel already
Reviewed in the United States on June 20, 2008
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This book is extremely timely and I anticipate it will be even more relevant in years to come. Why? Because people's happiness does depend a great deal on where they live, how far they commute to work, the general feel of a city and their stage in life.

This book explores all those topics and also ties them into the changes in our world. Along the way, you may find some surprises about which cities and neighborhoods are likely to make you feel better. I felt affirmed about my location and my choice of lifestyle because my town has a reputation for not being particularly exciting. However, it hasn't suffered from the real estate spikes of many larger cities, has relatively safe neighborhoods and is family friendly.

This backs up what the author notes about cities being good for certain stages of life. As my spouse and I age perhaps another city will suit us better, a point made in the various chapters of the book. The author actually explores cities that work for young couples as well as those which are good for empty nesters or retirees.

If there is a weakness here, it is a lack of statistical information in some sections. Even so, you don't have to do much research to back up the points made in the book. While people often believe finding true love or getting the right job is vital to happiness, all too few discount the importance of PLACE, according to this author. I agree.

Place is important. A small example from our own life: we once moved from a neighborhood without sidewalks to one with sidewalks. The distance between the two neighborhoods? About a mile or two. The difference in our happiness? It made a HUGE difference. Our kids could ride their bikes on those sidewalks instead of the streets (it helped that the streets didn't have blind curves like our old street did). We could stroll around the block and not have to keep moving to the side every time a car passed. We even got a chance to meet more neighbors who were also strolling along the sidewalks.

If a small thing like sidewalks can affect one's happiness and quality of life, then one can only imagine how an entire city - its cost of living, air quality, social groups and educational systems - can make or break perceived happiness levels.

Subtopics in this book are equally engaging. Some are controversial or startling but if you are about to start out in life, have just graduated college or are thinking of any major life change, please read this book. It could help you make the right choice about where to live!

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10 people found this helpful

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Stella Carrier
Courageously Tackles The Concept of Choosing Location In Connection To Economy
Reviewed in the United States on July 14, 2019
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I preface the review of this kindlebook that is Who’s Your City? How The Creative Economy Is Making Where To Live The Most Important Decision Of Your Life by Richard Florida by sharing that I did pay for this kindlebook with money made from my current job and while I do believe in looking at the greatest amount of economic/job opportunities, the availability of extra-curricular andor volunteer opportunities and/or other types of amenities when it comes to where to live, I am in no way implying how anyone else should think when it comes to where they choose to live regardless of how I believe. Additionally, through my time in the military from June 2000 to May 2009 I am fortunate to have been able to see parts of California, Hawaii,Florida and Virginia, experiences which have sharpened my awareness on how even places within the U.S. can be different from each other like night and day. I intuitively and logically understand that many other people might think about andor look at where to live based on where the greatest amount of family members andor friends who unconditionally accept and/or love them also live, the type of one job andor career available in the area, how they might fit into a place spiritually culturally andor any other demographic andor socio-economic factor and place economic/job opportunities somewhere in the middle andor farther across the priority preference line. However, I am lucky to know from personal experience how location can be a positive factor because my husband and I relocated to Orlando Florida by the time I was honorably discharged from the military in May 2009 though I relocated to Hyattsville Maryland by May 19 2010 and my husband followed me to Hyattsville Maryland by June 2010. However, my husband and I have had a more beneficial job market outcome in the Washington D.C. area. He enjoys residing in the Washington D.C. area and he has been in his current place of employment since around April 2014. I too enjoy residing in the Washington D.C. area and I’m fortunate to be able to mark August 15 as my 3 year mark with my current place of employment. Last yet far from least, I understand that there are going to be people who may judge my decision to reside on the east coast when I have multiple family members on the Midwest region of the U.S. However, fortunately even my late adoptive father who initially expressed concern about how far I chose to live away from multiple family members was more understanding towards me about my choice of place/place of U.S. state location decisions towards the end of his earth lifetime. My point: I have experienced strong emotion from other well meaning people in my own life when I have showed them how headstrong I was about being the master of where I reside regardless of what others may tell me and so therefore I can see how the author’s kindlebook that is Who’s Your City by Richard Florida can stir up strong emotion from analyzing some of what I have seen written about this kindlebook online (including why the existence of this kindlebook Who’s Your City by Richard Florida is going to be important to multiple other people). The caveat: It is most helpful to already have an idea of where you feel/places you feel are best for you to reside regardless of what others think andor say prior to purchasing this kindlebook. The following details are a sampler on what is in this kindlebook; for some respondents who filled out a Place and Happiness survey primary and secondary schools played a significant role in community satisfaction, survey respondents were also analyzed in Europe, one of the obvious factors of living in a place where it is possible to meet people and make friends was referenced including a multiple number of places where this preference was recorded, “personality maps highlighting certain cities”, some of the friends of the author and his discussion of New York Los Angeles, the author’s idea of hipster heaven, what the author means to match up one’s particular life stage with where they reside, and more.

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3 people found this helpful

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Chad Stephens
Excellent.
Reviewed in the United States on January 21, 2024
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Great book.

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Paolo
from the same author of "The Rise of the Creative Class" a good read too
Reviewed in Italy on July 2, 2024
Verified Purchase
from the same author of "The Rise of the Creative Class" a good read too

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Daniel Supimpa
Interesting but falling short in expectations
Reviewed in Brazil on January 5, 2020
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With interesting thoughts, a little careless editing, and US-focused, this book presents Florida’s perspective on what he considers one of the most significant choices somebody can make (besides what to do with one’s life, and with whom do it): where to live.

The chapters of this self-help/economics/social psychology/urbanism book are filled with several statistics, indexes and curious facts, some of which one could question on their accuracy (for instance, his “Bohemian-gay index” which seems more an intuition than an actual index; or the quantification of the stress of moving away from family and friends as equivalent to losing six-digit amounts from your yearly income). After presenting the basic argument that in the last couple decades, the mega-regions, and not nations and states, are the basic unit for social identity and culture. So choosing which mega-region you’re going to be connected to is fundamental for life-planning. And here, the factors and features of each mega-region (jobs, services, health, entertainment, family life, openness to new people, etc.) are considered and put in a scale for the reader. At the end of the book, Florida provides a questionnaire to help the reader to compare places.

I really like Florida’s take on how place is important and have been underestimated in happiness studies. But the whole outcome is very focused on the US, and I question the premise of social and geographical mobility, which would work differently for people in, say, a poor neighborhood in Brazil. It also assumes a very confident result of happiness if you follow the steps here presented. Still, it’s fun and thought-provoking.

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Dsizzle
Haven't been able to read the entire thing, but ...
Reviewed in Canada on August 4, 2014
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Haven't been able to read the entire thing, but it is truly and interesting read. Maybe I'm biased because I am an urban planning major, but I think it everyone can learn something from this book.

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Jacqueline Walker
Inspiring book if you aspire to change your life
Reviewed in the United Kingdom on June 3, 2013
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I found this book really interesting. It contains exercises you can use if you want to apply the principles to changing or enhancing your own life. My only complaint that it is still a bit too US centred.

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xixi
良い
Reviewed in Japan on November 14, 2014
Verified Purchase
予想より良くて、とてもきれいな状態でした。ありがとうございます。

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